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Lancer company history timeline

1967

Two brothers, George and Alfred A. Schroeder, founded Lancer Corporation on December 18, 1967 in San Antonio, Texas.

Lancer was associated closely with the Coca-Cola Company since 1967.

1971

In 1971, Lancer began manufacturing our own equipment, including our very first mechanically-cooled beverage dispenser, and we’ve been leading the industry in innovation ever since.

1991

In 1991, Lancer's sales to Coca-Cola accounted for 71 percent of the company's total revenue.

1994

In 1994, 49 percent of total net sales came from beverage dispensing systems.

1995

In 1995, Lancer acquired the Australian company Glenn Pleass Holdings Pty.

1996

In 1996 Lancer launched a new line of ice and beverage dispensers, as well as a new high-tech, front-loading, microprocessor-controlled citrus counter-top dispenser.

By 1996, direct sales to Coca-Cola increased 15.4 percent.

1997

Lancer's Brazilian subsidiary, Lancer do Brasil, began operations in January of 1997.

Lancer expected to be active in 100 countries during 1997. "Lancer," the Schroeders revealed in an annual report, "is poised to strengthen its presence and its product offerings in those areas of the world that have the highest growth rates for dispensed beverages."

Lancer's board of directors approved a third three-for-two stock split, effected as a 50 percent dividend, in 1997.

2011

Lancer Container Lines was formed in 2011 acknowledging the Indian industry's need for competitive and quality Logistic services to provide superior service through clear concise two-way communication.

2021

At 1.79 million, demat accounts opened in June fewest since Feb 2021

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Founded
1967
Company founded
Headquarters
San Antonio, TX
Company headquarter
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Lancer competitors

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BUNN1957$500.0M600-
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Central Products1981$300.0M169-
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Tropicana Beverage Group1947$1.1B3,00014
Lorenzo International-$4.2M1252
Haywood Company1969$16.0M503

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Lancer may also be known as or be related to Lancer and Lancer Corporation.