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Landor Associates history
Landor Associates company history timeline
Walter Landor, a German expatriate, founded Walter Landor & Associates in 1941, working from a makeshift desk in his small Russian Hill, San Francisco, apartment with his wife, Josephine, as his associate.
In 1988 the company renamed itself Landor Associates, left the Klamath (which remained the firm's corporate symbol), and moved into new offices in an old building on Front Street in San Francisco.
1991 Edward Vick becomes president and chief executive officer.
In 1997, the firm also undertook its second ImagePower study, interviewing the executives of 500 large, medium, and small companies to evaluate brand and company names on five key attributes, which it called share of mind, share of heart, appropriateness, uniqueness, and momentum.
2000 Landor acquires the Chicago-based strategic brand consultancy, St James Associates; Landor, as a subsidiary of Young & Rubicam, becomes part of WPP Group PLC.
In 2002, Landor's client roster continued to read like a who's who of business: FedEx, Morgan Stanley, New York Stock Exchange, Microsoft, BP, Delta Airlines, Olympic Games, Alamo, Cathay Pacific, Procter & Gamble, Frito-Lay, France Telecom, VARIG, and Coors.
2004 The company acquires the Australian firm LKS.
Landor closed out 2005 with a 12-month pitch-to-win rate of 77 percent and 15 new projects for clients that included HSBC, Danone UK, Numico, KLM-owned Transavia, and Traidcraft.
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Landor Associates competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Wieden+Kennedy | 1982 | $230.0M | 928 | - |
| Ogilvy | 1948 | $5.9B | 24,850 | 54 |
| Saatchi & Saatchi Advertising Worldwide Inc | - | $210.0M | 900 | - |
| Leo Burnett | 1935 | $1.9B | 9,000 | - |
| Groupon | 2008 | $492.6M | 6,000 | 20 |
| Alliance Data | 1996 | $5.7B | 8,000 | 24 |
| TBWA Worldwide | 1970 | $1.2B | 1,290 | - |
| Lyft | 2012 | $5.8B | 4,369 | 293 |
| XPO Logistics | 1989 | $8.1B | 44,000 | - |
| ePromos.com | 1998 | $82.0M | 180 | - |
Landor Associates history FAQs
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Landor Associates may also be known as or be related to Landor Associates and Landor Associates International Ltd.