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Become A Launch Manager

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Working As A Launch Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $94,000

    Average Salary

What Does A Launch Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Launch Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Launch Manager Career Paths

Launch Manager
Operations Manager Senior Project Manager
Director Program Management
12 Yearsyrs
Operations Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Operations Manager Supply Chain Manager
Supply Chain Director
14 Yearsyrs
Plant Manager Vice President
Supply Chain Vice President
17 Yearsyrs
Plant Manager Program Manager
Global Program Manager
10 Yearsyrs
Plant Manager President
Executive Vice President Of Sales
13 Yearsyrs
Senior Project Manager Senior Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Senior Project Manager Senior Manager Of Marketing
Director, Product Marketing
11 Yearsyrs
General Manager Business Manager
Senior Business Manager
10 Yearsyrs
General Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
General Manager Business Development Director
Director, Strategic Accounts
13 Yearsyrs
Information Technology Project Manager Senior Product Manager
Vice President, Product Management
13 Yearsyrs
Information Technology Project Manager Business Development Director
Director Of Global Sales
13 Yearsyrs
Information Technology Project Manager Development & Program Manager
Senior Development Manager
10 Yearsyrs
Operations Director Sales Vice President
Market Director
10 Yearsyrs
Senior Manager Of Marketing
Senior Manager-Digital Marketing
9 Yearsyrs
Senior Manager Of Marketing Senior Product Marketing Manager
Director Of Marketing And Product Management
9 Yearsyrs
Implementation Manager Integration Manager
Integrated Marketing Director
8 Yearsyrs
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Do you work as a Launch Manager?

Average Yearly Salary
$94,000
View Detailed Salary Report
$49,000
Min 10%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$180,000
Max 90%
Best Paying Company
Microsoft
Highest Paying City
Englewood, CO
Highest Paying State
North Dakota
Avg Experience Level
2.7 years
How much does a Launch Manager make at top companies?
The national average salary for a Launch Manager in the United States is $94,209 per year or $45 per hour. Those in the bottom 10 percent make under $49,000 a year, and the top 10 percent make over $180,000.

Real Launch Manager Salaries

Job Title Company Location Start Date Salary
Launch Manager for Alternative Investment Solutions Simcorp USA, Inc. New York, NY Jul 01, 2015 $177,500 -
$215,000
Launch Readiness Manager Bayer Healthcare Pharmaceuticals, Inc. NJ Jan 15, 2016 $163,000 -
$173,000
Launch Readiness Manager (Multiple Openings) Bayer Healthcare Pharmaceuticals NJ Jun 30, 2015 $155,251
Manager of Launch Readiness Bayer Healthcare Pharmaceuticals, Inc. NJ Jun 18, 2014 $155,251
Product Launch Manager Into The Gloss, Inc. New York, NY Sep 08, 2015 $150,000
Manager Launch Readiness Bayer Healthcare, LLC Brookfield, NJ Mar 04, 2013 $148,000
Manager Launch Readiness Bayer Healthcare Pharmaceuticals, Inc. Brookfield, NJ Mar 04, 2013 $148,000
Manager Launch Readiness Bayer Healthcare Pharmaceuticals, Inc. NJ Jul 15, 2013 $148,000
Manager of Launch Readiness Bayer Healthcare Pharmaceuticals, Inc. NJ Jul 15, 2013 $144,200
Manager of Launch Readiness Bayer Healthcare Pharmaceuticals, Inc. Brookville, NY Feb 15, 2013 $140,000
Launch Playbook Manager Campbell Alliance Group, Inc. Boston, MA Aug 16, 2016 $112,000
Senior Launch Manager Johnson Controls, Inc. Plymouth, MI Oct 02, 2011 $106,683 -
$132,620
Global Launch Manager Microsoft Corporation Redmond, WA Oct 29, 2016 $104,197
Launch Manager KOYO Bearings North America LLC Cairo, GA Aug 07, 2016 $102,211
Launch Manager Nemak USA, Inc. Sylacauga, AL Oct 01, 2010 $100,000
Preproduction Launch Manager General Motors Company Warren, MI Sep 09, 2016 $98,027
Senior Launch Manager Johnson Controls, Inc. Holland, MI Dec 15, 2012 $91,416 -
$136,600
Operation Launch Manager Minth North America, Inc. Farmington Hills, MI Nov 07, 2014 $91,000
Global Launch Manager Microsoft Corporation Redmond, WA Oct 29, 2013 $90,440
Launch Playbook Manager Campbell Alliance Group, Inc. Boston, MA Oct 01, 2015 $90,000 -
$110,000
Program Launch Manager Guilford Mills, Inc. Pine Grove, PA May 11, 2015 $90,000
Global Launch Manager Microsoft Corporation Bellevue, WA Feb 28, 2011 $90,000
Global Launch Manager Microsoft Corporation Redmond, WA Dec 14, 2012 $85,924
Staff Program Launch Manager Alcoa, Inc. Cleveland, OH Jul 24, 2010 $85,000 -
$90,000

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Top Skills for A Launch Manager

  1. New Product Development
  2. Supplier Quality
  3. Project Management
You can check out examples of real life uses of top skills on resumes here:
  • Represented Supplier Quality group in implementation of ERP Quality Module in SAP at VW.
  • Designed, developed and implemented standardized project management program, which included training the entire organization.
  • Support launch of new focus factories with SAP system and develop processes for new facilities.
  • Developed Sales Reps training programs and user guides for Sales Software Tools resulting in increased customer service and sales growth.
  • Managed complete scope of new product and revisions of existing product development for OEM and aftermarket custom engine and truck parts.

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Average Salary:

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Top 10 Best States for Launch Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Virginia
  5. Rhode Island
  6. California
  7. Washington
  8. Arkansas
  9. District of Columbia
  10. Pennsylvania
  • (2,975 jobs)
  • (952 jobs)
  • (1,158 jobs)
  • (1,179 jobs)
  • (166 jobs)
  • (8,018 jobs)
  • (2,218 jobs)
  • (153 jobs)
  • (337 jobs)
  • (1,027 jobs)

Launch Manager Demographics

Gender

Male

66.0%

Female

26.7%

Unknown

7.3%
Ethnicity

White

61.9%

Hispanic or Latino

12.2%

Black or African American

11.2%

Asian

11.0%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

21.9%

French

18.8%

German

12.5%

Arabic

6.3%

Italian

6.3%

Swedish

3.1%

Portuguese

3.1%

Chinese

3.1%

Filipino

3.1%

Vietnamese

3.1%

Japanese

3.1%

Greek

3.1%

Tagalog

3.1%

Mandarin

3.1%

Korean

3.1%

Shan

3.1%
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Launch Manager Education

Schools

University of Phoenix

9.3%

Michigan State University

8.6%

Wayne State University

7.9%

Kettering University

7.9%

Western Michigan University

5.7%

San Jose State University

5.0%

University of Michigan - Ann Arbor

5.0%

Oakland University

5.0%

University of Toledo

5.0%

Rochester Institute of Technology

4.3%

Purdue University

4.3%

University of Texas at Austin

4.3%

Lawrence Technological University

3.6%

University of Louisville

3.6%

Central Michigan University

3.6%

Iowa State University

3.6%

George Washington University

3.6%

University of Southern California

3.6%

Colorado State University

3.6%

Eastern Michigan University

2.9%
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Majors

Business

37.8%

Marketing

9.0%

Management

6.4%

Mechanical Engineering

5.9%

Project Management

4.0%

Electrical Engineering

3.8%

Industrial Technology

3.5%

Industrial Engineering

3.3%

Finance

3.3%

Engineering And Industrial Management

3.3%

Computer Science

2.4%

Operations Management

2.4%

Communication

2.4%

Education

2.1%

English

2.1%

Public Relations

1.9%

Mathematics

1.9%

Manufacturing Engineering

1.7%

Engineering

1.7%

Liberal Arts

1.2%
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Degrees

Bachelors

46.6%

Masters

33.4%

Other

11.5%

Certificate

3.8%

Associate

3.2%

Doctorate

1.0%

Diploma

0.5%
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