Launchmetrics CEO and leadership

Michael has been the CEO and Co-Founder of Launchmetrics since its establishment in 2016 following the merger of Augure (which he co-founded in 2002) and Fashion GPS. Throughout his career, he has held several management positions at leading firms such as Thomson Multimedia and Accenture, as well as other founder roles with companies including ETL leader, Leonard's Logic, which was successfully sold to a subsidiary of OpenText. He holds a Master's degree from Sciences Po Paris in Economics and Finance, where he now serves as a part-time adjunct Marketing professor for their Master's program.

Arnaud began his career at Launchmetrics in 2005 as the co-founder of Augure Spain and served on the management team for Augure's global business before the company merged with Fashion GPS. Today, as Chief Strategy Officer, he plays a crucial role in overseeing strategic business acquisitions such as Visual Box, Style Coalition and others. Previously, Arnaud worked at Kalumet as well as consulting firm, Mille Alliance. Arnaud graduated with a Master's degree from ESCP (Paris) followed by an MBA from IESE (Madrid).

Tatiana Ferreira is a Chief Customer Officer at Launchmetrics and is based in New York City, New York. She works or has worked as Director of Client Relations at Launchmetrics, Director of Product at Fashion GPS, and Director of Product at Launchmetrics. Tatiana studied at Loyola University Maryland and Danish Institute for Study Abroad.

Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore's Business School. Alison holds a Bachelor's degree in Advertising & Communications from the Univ. of Central Florida and a Masters from SDA Bocconi's School of Management.

Ian joined Launchmetrics in 2021 as its Chief Revenue Officer, overseeing the global business organization across all regional offices. Previously, he was VP Global Revenue Operations & GM North America at Knotel. He has been working in the technology industry since 1989, at hyper-growth companies including Skype, HootSuite, 3Com and Neustar. He’s also been an elected representative within UK local government.

Based in the London office, Jenny is Launchmetrics' Chief Operating Officer. Having joined Fashion GPS in 2010, Jenny has played a pivotal role in the company's global growth strategy and the successful merger of Fashion GPS & Augure to form Launchmetrics. Today, she is responsible for overseeing Human Resources, Operations and Global Program Management for the business' most strategic initiatives. Jenny graduated from the London College of Fashion with a degree in Fashion Management & Marketing.

Pau joined Launchmetrics in 2011 through the merger with Augure as Information Systems Manager and today serves as the company's Chief Technology Officer. Before joining the company, Pau spent almost 10 years as Development and Systems Manager at the media monitoring company, iMente, until the company was acquired by Augure. Pau studied Computer Science and holds a Master's degree in Politics and Marketing.

Michael has been the CEO and Co-Founder of Launchmetrics since its establishment in 2016 following the merger of Augure (which he co-founded in 2002) and Fashion GPS. Throughout his career, he has held several management positions at leading firms such as Thomson Multimedia and Accenture, as well as other founder roles with companies including ETL leader, Leonard's Logic, which was successfully sold to a subsidiary of OpenText. He holds a Master's degree from Sciences Po Paris in Economics and Finance, where he now serves as a part-time adjunct Marketing professor for their Master's program.