Lavazza USA history

However, the real breakthrough came only thirty years later, in 1926, when Luigi’s experiments of mixing different varieties of coffee were first appreciated by a wide audience.

As his business flourished, Luigi founded Luigi Lavazza SpA in 1927.

As Italy became a republic in 1946, Lavazza survived the war and the coffee embargo years.

In 1947, Lavazza introduced its first logo, designed by Aerostudio Borghi in Milan.

In 1955, Emilio Lavazza, son of Beppe, entered the company with innovative ideas and his input gave rise to the legendary “Lavazza blend”.

In 1959, during the Turin Salone del Mobile, Lavazza unveiled its first autobar, designed by Boneschi.

Around the time when Lavazza was starting to take initial steps to get noticed on a larger scale outside of Piedmont, a new Lavazza coffee roasting factory was inaugurated in 1965 in Settimo Torinese, a municipality located in the province of Turin.

Lavazza was also Italy’s first coffee company to introduce a vacuum packed bag in 1971, which is still used today.

In 1982, Lavazza opened its first headquarters outside of Italy in Vincennes, France.

Lavazza entered the United States in 1990 but has barely scratched the surface of the $12.8 billion market.

After acquiring the Bourbon and Suerte brands, Lavazza launched the Gualtiero Marchesi blend in 1992.

1993 saw the birth of the first Lavazza Calendar.

In 1995, his friendship and collaboration with Armando Testa led to the creation of the fifth Lavazza logo.

In 2010, the volume of sales of Lavazza on the world market crossed the 1 billion euro mark, and this even though the price of high-quality coffee is largely commoditized.

In 2015, the Italian espresso boarded the International Space Station.

In 2017, Lavazza opens its first Lavazza Flagship store in Piazza San Fedele in Milan.

The company seeks to double sales there to $200 million by 2018, with a final goal of creating a $300 million business.

At a recent TransPerfect Retail Forum in New York, Lavazza’s Cataldo De Franco, senior director of e-commerce in North America, described the company’s online expansion into the U.S and the launch of their new e-commerce website coming in mid-May 2019.