Layout artist vs graphic designer/production

Differences between layout artist and graphic designer/production duties and responsibilities

Layout artist example responsibilities.

• Manage online product catalog using Dreamweaver.
• Typeset and design display advertisements for shopper newspaper.
• Proofread advertisements for accuracy before sending to book building.
• Utilize motion graphic and animation skills to release promotional content.
• Used basic animation to imply motion and placement of animate dinosaur.
• Produce retail ads and circulars, including product illustration and typesetting.
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Graphic designer/production example responsibilities.

• Manage production of products; custom banners, t-shirts, satin flags, from concept to final product.
• Manage various publications including catalogs, catalog inserts, brochures, mailers and advertising material.
• Develop and update conference materials, including PowerPoint presentations, posters, handouts, badges, table tents, and folders.
• Produce corporate identity systems and collateral print materials, print advertising, product/capabilities brochures, direct mail and newsletters.
• Produce daily, weekly and monthly newsletters in both print and HTML.
• Create cleaner HTML email templates and help others within the group improve their HTML skills.
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