How to hire a lead brand representative

How to hire a lead brand representative, step by step

Here's a step-by-step lead brand representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a lead brand representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new lead brand representative
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your lead brand representative job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a lead brand representative for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a lead brand representative to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a lead brand representative that fits the bill.

   This list presents lead brand representative salaries for various positions.

   Type of Lead Brand Representative	Description	Hourly rate
   Lead Brand Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$15-24
   Sales Representative And Account Manager	A sales representative/account manager is responsible for supervising client portfolio accounts and maintaining long-lasting relationships with business partners. Sales representatives/account managers meet with existing and potential clients to discuss new services offered by the company, as well as addressing their requests for review... Show more	$19-50
   District Sales Representative	District sales representatives are professionals who are responsible for selling the products and services of a company through product education, training, and product presentations. These representatives must work with team members to identify opportunities within their sales territory so that they can increase revenue... Show more	$17-36

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Marketing Campaigns
   • Sales Floor
   • Customer Service
   • Brand Marketing
   • Leveraged
   • Leadership
   • Product Knowledge
   • ROI
   • Sales Associates
   • Payroll
   • POS
   • Bank Deposits
   • Loss Prevention
   • Customer Complaints

   Check all skills

   Responsibilities:

   • Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
   • Leverage sales data to tie activities like CES, SXSW and MakerFaires to overall sales growth.
   • Complete payroll on a bi-weekly basis for staff at store level, to be submit to corporate.
   • Strengthen leadership and selling ability of brand associates through utilization of roll play, pop quizzes, and merchandise challenges.
   • Review and adjust payroll when need
   • Assist store leadership with various projects including communications regarding weekly sales.

3. Make a budget

   Including a salary range in your lead brand representative job description is one of the best ways to attract top talent. A lead brand representative can vary based on:

   • Location. For example, lead brand representatives' average salary in hawaii is 54% less than in washington.
   • Seniority. Entry-level lead brand representatives 35% less than senior-level lead brand representatives.
   • Certifications. A lead brand representative with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a lead brand representative's salary.

   Average lead brand representative salary

   $41,652yearly

   $20.02 hourly rate

   ---

   Entry-level lead brand representative salary

   $33,000 yearly salary

   Updated December 15, 2025

4. Writing a lead brand representative job description

   A lead brand representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a lead brand representative job description:

   Lead brand representative job description example

   The Washington Post is looking for a veteran media manager to lead performance marketing for the growing Brand team. This person will develop a dynamic media mix to launch Post people, products and content to receptive audiences on social, search, video, out of home and owned media channels.
   Motivations
   You are on the cutting edge of promotional media planning and optimization.You can execute campaigns across various ad platforms without the help of an external agency.You've developed marketing campaigns with various goals, platforms and partners and can practically do it in your sleep.You're excited about brand marketing that looks for creative ways to surprise and intrigue larger audiences of information seekers and encourage them to develop a reading habit.
   
   Responsibilities
   Plan and execute innovative paid and owned media plans to promote launches including new site sections, podcasts and major newsroom investments to drive registration and lift brand metrics.Elevate content promotion tactics to efficiently drive usage and newsletter enrollment.Devise targeted, inventive media experiments to make viral moments bigger and produce greater viewership, shares and buzz.Lead strategic paid search campaigns that drive traffic and create brand lift.Evaluate and optimize campaign strategy and investments, working with Analytics and external partners to develop reporting.Communicate results, insights and recommendations to internal partners and the greater team.Lead relationships with internal and external media partners, devising long-term planning and larger agreements that confer benefits such as lower rates and beta testing opportunities.Serve as a media expert to a variety of internal partners with and for whom you develop campaigns, including Newsroom, Community, the Next Generation group and Product.
   
   Requirements
   4-6 years experience planning and executing paid media campaigns including a combination of social, search, video and display.3+ years at a major media agency such as Group M, Omnicom, Kepler, Horizon, Havas.Experience building direct relationships with paid media platforms e.g. Meta, Google, Twitter, Reddit, Tik Tok, Snap.Experience providing regular communications on campaign strategy, progress and insights to your team and internal and external partners.Certifications in platforms such as Google Analytics, Facebook Ad Platforms, Tag Manager strongly preferred. Ability to execute media independently and flawlessly and manage multiple campaigns and initiatives concurrently.Proactive self-starter who can discover and assess new media and marketing opportunities and take calculated risks.Team player; sense of humor preferred. Bachelor's degree
   
   The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
   
   The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
   #washpostlife

   Copy this example

   

5. Post your job

   To find lead brand representatives for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any lead brand representatives they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level lead brand representatives with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your lead brand representative job on Zippia to find and attract quality lead brand representative candidates.
   • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   Recruiting lead brand representatives requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new lead brand representative

   Once you have selected a candidate for the lead brand representative position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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