Lead brand representative job description
Updated March 14, 2024
8 min read
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Example lead brand representative requirements on a job description
Lead brand representative requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in lead brand representative job postings.
Sample lead brand representative requirements
- Bachelor's degree in marketing, communications or related field
- At least 5 years of experience in brand management
- Experience working with public relations and media teams
- Knowledge of marketing analytics and performance metrics
- Strong understanding of brand identity standards
Sample required lead brand representative soft skills
- Excellent communication and interpersonal skills
- Highly organized and detail-oriented
- Ability to multitask and work independently
- Creative and strategic thinking
- Flexible and open to change
Lead brand representative job description example 1
The Washington Post lead brand representative job description
The Washington Post is looking for a veteran media manager to lead performance marketing for the growing Brand team. This person will develop a dynamic media mix to launch Post people, products and content to receptive audiences on social, search, video, out of home and owned media channels.
Motivations
You are on the cutting edge of promotional media planning and optimization.You can execute campaigns across various ad platforms without the help of an external agency.You've developed marketing campaigns with various goals, platforms and partners and can practically do it in your sleep.You're excited about brand marketing that looks for creative ways to surprise and intrigue larger audiences of information seekers and encourage them to develop a reading habit.
Responsibilities
Plan and execute innovative paid and owned media plans to promote launches including new site sections, podcasts and major newsroom investments to drive registration and lift brand metrics.Elevate content promotion tactics to efficiently drive usage and newsletter enrollment.Devise targeted, inventive media experiments to make viral moments bigger and produce greater viewership, shares and buzz.Lead strategic paid search campaigns that drive traffic and create brand lift.Evaluate and optimize campaign strategy and investments, working with Analytics and external partners to develop reporting.Communicate results, insights and recommendations to internal partners and the greater team.Lead relationships with internal and external media partners, devising long-term planning and larger agreements that confer benefits such as lower rates and beta testing opportunities.Serve as a media expert to a variety of internal partners with and for whom you develop campaigns, including Newsroom, Community, the Next Generation group and Product.
Requirements
4-6 years experience planning and executing paid media campaigns including a combination of social, search, video and display.3+ years at a major media agency such as Group M, Omnicom, Kepler, Horizon, Havas.Experience building direct relationships with paid media platforms e.g. Meta, Google, Twitter, Reddit, Tik Tok, Snap.Experience providing regular communications on campaign strategy, progress and insights to your team and internal and external partners.Certifications in platforms such as Google Analytics, Facebook Ad Platforms, Tag Manager strongly preferred. Ability to execute media independently and flawlessly and manage multiple campaigns and initiatives concurrently.Proactive self-starter who can discover and assess new media and marketing opportunities and take calculated risks.Team player; sense of humor preferred. Bachelor's degree
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
Motivations
You are on the cutting edge of promotional media planning and optimization.You can execute campaigns across various ad platforms without the help of an external agency.You've developed marketing campaigns with various goals, platforms and partners and can practically do it in your sleep.You're excited about brand marketing that looks for creative ways to surprise and intrigue larger audiences of information seekers and encourage them to develop a reading habit.
Responsibilities
Plan and execute innovative paid and owned media plans to promote launches including new site sections, podcasts and major newsroom investments to drive registration and lift brand metrics.Elevate content promotion tactics to efficiently drive usage and newsletter enrollment.Devise targeted, inventive media experiments to make viral moments bigger and produce greater viewership, shares and buzz.Lead strategic paid search campaigns that drive traffic and create brand lift.Evaluate and optimize campaign strategy and investments, working with Analytics and external partners to develop reporting.Communicate results, insights and recommendations to internal partners and the greater team.Lead relationships with internal and external media partners, devising long-term planning and larger agreements that confer benefits such as lower rates and beta testing opportunities.Serve as a media expert to a variety of internal partners with and for whom you develop campaigns, including Newsroom, Community, the Next Generation group and Product.
Requirements
4-6 years experience planning and executing paid media campaigns including a combination of social, search, video and display.3+ years at a major media agency such as Group M, Omnicom, Kepler, Horizon, Havas.Experience building direct relationships with paid media platforms e.g. Meta, Google, Twitter, Reddit, Tik Tok, Snap.Experience providing regular communications on campaign strategy, progress and insights to your team and internal and external partners.Certifications in platforms such as Google Analytics, Facebook Ad Platforms, Tag Manager strongly preferred. Ability to execute media independently and flawlessly and manage multiple campaigns and initiatives concurrently.Proactive self-starter who can discover and assess new media and marketing opportunities and take calculated risks.Team player; sense of humor preferred. Bachelor's degree
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
#washpostlife
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Lead brand representative job description example 2
Wells Fargo lead brand representative job description
About this role:
Wells Fargo is seeking a Lead Escalations Representative...
In this role, you will:
* Support less experienced Escalations team in interpreting and understanding complex policies as well as managing cross-group projects
* Research, respond to, and resolve escalated inquiries
* Perform or guide others on complex client inquiries and complaints that require planning, evaluation, and interpretation, as well as an understanding of financial services and customer support
* Prioritize work and provide daily work leadership and mentorship to the support team
* Lead or contribute to client issue resolutions that require coordination amongst various teams
* Provide guidance and subject matter expertise to immediate Escalations team on performing comprehensive review of customer complaints
* Consult project owners in case of high profile escalated case
Required Qualifications, US:
* 6+ years of customer contact within a Financial Services environment, Underwriting, Quality Assurance experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
* 2+ years complaints experience
@RWF22
This position is not eligible for Visa Sponsorship.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Wells Fargo is seeking a Lead Escalations Representative...
In this role, you will:
* Support less experienced Escalations team in interpreting and understanding complex policies as well as managing cross-group projects
* Research, respond to, and resolve escalated inquiries
* Perform or guide others on complex client inquiries and complaints that require planning, evaluation, and interpretation, as well as an understanding of financial services and customer support
* Prioritize work and provide daily work leadership and mentorship to the support team
* Lead or contribute to client issue resolutions that require coordination amongst various teams
* Provide guidance and subject matter expertise to immediate Escalations team on performing comprehensive review of customer complaints
* Consult project owners in case of high profile escalated case
Required Qualifications, US:
* 6+ years of customer contact within a Financial Services environment, Underwriting, Quality Assurance experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
* 2+ years complaints experience
@RWF22
This position is not eligible for Visa Sponsorship.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
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Lead brand representative job description example 3
Forever 21 lead brand representative job description
The Lead fosters teamwork while supporting the ongoing success of all operational and service functions within the store which includes all aspects of the customer service experience, cash handling procedures, POS, stock replenishment, maintaining visual integrity, merchandising, and fitting room maintenance.The Lead will be the driver in customer satisfaction by demonstrating and maintaining a customer first mentality.
Responsibilities
* Consistently creates a welcoming environment and experience for the customer.
* Quickly responds to customer inquiries and needs and assists other Leads and Brand Ambassadors when needed.
* Demonstrates a can-do attitude and proactively seeks opportunities to deliver exceptional customer service.
* Applies above average selling skills to engage with customers and provide knowledge of the brand.
* Follows the Company's Customer FIRST model (Friendly Greeting, Identifying Needs, Responding, Suggesting & Styling and Thanking).
* Leads the customer service experience by setting the pace and standards for all employees and promoting company programs while providing feedback to other Leads and Brand Ambassadors.
* Identified as a specialist associate that can be a role model in all functions of the store.
* Spends at least 60% of the shift performing Leader on Duty tasks.
* Coordinates the go-back process and replenishment from the fitting rooms, cash wrap, and sales floor areas by educating and providing feedback to Brand Ambassadors.
* Ensures that POS is reconciled with accurate balances and all deposits prepared as defined through policy and procedures.
* Supports sales productivity programs and highlights best practices on the sales floor and fitting room utilizing company recognition and incentive programs.
* Partners with visual merchandising team to ensure proper flexing and maintenance of merchandise presentation.
* Leads overall store earning by driving top line sales while managing controllable contribution.
* Understands and utilizes daily sales reports to direct and prioritize tasks.
* Adapts to a fast-paced environment, capable of managing multiple priorities at once.
* Supports all management, visual and sales teams consistently. Provides support in all cross functional departments, including but not limited to, store maintenance.
* Helps set the tone and standards that drive customer satisfaction and that will lead the business to be recognizable within the market.
Qualifications
* Must have a high school degree or equivalent.
* Minimum of one year of retail sales experience and previous cash handling experience is preferred.
* Must be energetic and charismatic.
* Must have excellent communication, organizational and time management skills.
* Must have excellent interpersonal skills and be able to act with integrity and business maturity to ensure that all business is conducted without bias or prejudice.
* Must be able to complete sales transactions in POS register system.
* Must be able to able to work under close supervision and comprehend detailed instruction.
* Must be able to spend up to 100% of the working time standing and walking.
* Must be available to work a flexible schedule to meet the needs of the business, which may include closing shifts, weekends and holiday shifts.
* Must be able to lift and carry up to 50 lbs., perform frequent standing, walking, repetitive finger, hand and wrist motions, as well as bending, stooping, reaching, squatting, kneeling, pushing, pulling, climbing ladders, and work with cleaning chemicals.
Required Skills
SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law ("Protected Characteristics").
Responsibilities
* Consistently creates a welcoming environment and experience for the customer.
* Quickly responds to customer inquiries and needs and assists other Leads and Brand Ambassadors when needed.
* Demonstrates a can-do attitude and proactively seeks opportunities to deliver exceptional customer service.
* Applies above average selling skills to engage with customers and provide knowledge of the brand.
* Follows the Company's Customer FIRST model (Friendly Greeting, Identifying Needs, Responding, Suggesting & Styling and Thanking).
* Leads the customer service experience by setting the pace and standards for all employees and promoting company programs while providing feedback to other Leads and Brand Ambassadors.
* Identified as a specialist associate that can be a role model in all functions of the store.
* Spends at least 60% of the shift performing Leader on Duty tasks.
* Coordinates the go-back process and replenishment from the fitting rooms, cash wrap, and sales floor areas by educating and providing feedback to Brand Ambassadors.
* Ensures that POS is reconciled with accurate balances and all deposits prepared as defined through policy and procedures.
* Supports sales productivity programs and highlights best practices on the sales floor and fitting room utilizing company recognition and incentive programs.
* Partners with visual merchandising team to ensure proper flexing and maintenance of merchandise presentation.
* Leads overall store earning by driving top line sales while managing controllable contribution.
* Understands and utilizes daily sales reports to direct and prioritize tasks.
* Adapts to a fast-paced environment, capable of managing multiple priorities at once.
* Supports all management, visual and sales teams consistently. Provides support in all cross functional departments, including but not limited to, store maintenance.
* Helps set the tone and standards that drive customer satisfaction and that will lead the business to be recognizable within the market.
Qualifications
* Must have a high school degree or equivalent.
* Minimum of one year of retail sales experience and previous cash handling experience is preferred.
* Must be energetic and charismatic.
* Must have excellent communication, organizational and time management skills.
* Must have excellent interpersonal skills and be able to act with integrity and business maturity to ensure that all business is conducted without bias or prejudice.
* Must be able to complete sales transactions in POS register system.
* Must be able to able to work under close supervision and comprehend detailed instruction.
* Must be able to spend up to 100% of the working time standing and walking.
* Must be available to work a flexible schedule to meet the needs of the business, which may include closing shifts, weekends and holiday shifts.
* Must be able to lift and carry up to 50 lbs., perform frequent standing, walking, repetitive finger, hand and wrist motions, as well as bending, stooping, reaching, squatting, kneeling, pushing, pulling, climbing ladders, and work with cleaning chemicals.
Required Skills
SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law ("Protected Characteristics").
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Updated March 14, 2024