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Lead designer vs graphic designer, marketing

The differences between lead designers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a lead designer and a graphic designer, marketing. Additionally, a lead designer has an average salary of $110,001, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a lead designer include sketch, user experience and architecture. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Lead designer vs graphic designer, marketing overview

Lead DesignerGraphic Designer, Marketing
Yearly salary$110,001$48,763
Hourly rate$52.89$23.44
Growth rate3%3%
Number of jobs45,423115,113
Job satisfaction--
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a lead designer do?

A lead designer is responsible for addressing the clients' needs of digital content and coordinating with the design team for the planning and innovation of the visual design and concept. Lead designers conduct the initial layout of frameworks and collaborate with the art staff for the specifications and outputs using various software applications and digital boards. They regularly update the client of the project's status, including adjustment and design recommendations, ensuring that the plan meets the client's budget goals. A lead designer must have excellent communication and organizational skills, especially on running diagnostic tests to improve optimal performance.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Lead designer vs graphic designer, marketing salary

Lead designers and graphic designers, marketing have different pay scales, as shown below.

Lead DesignerGraphic Designer, Marketing
Average salary$110,001$48,763
Salary rangeBetween $78,000 And $154,000Between $34,000 And $69,000
Highest paying CitySan Francisco, CASanta Rosa, CA
Highest paying stateCaliforniaWashington
Best paying companyAirbnbApple
Best paying industryStart-upTechnology

Differences between lead designer and graphic designer, marketing education

There are a few differences between a lead designer and a graphic designer, marketing in terms of educational background:

Lead DesignerGraphic Designer, Marketing
Most common degreeBachelor's Degree, 64%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Lead designer vs graphic designer, marketing demographics

Here are the differences between lead designers' and graphic designers, marketing' demographics:

Lead DesignerGraphic Designer, Marketing
Average age3838
Gender ratioMale, 73.2% Female, 26.8%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between lead designer and graphic designer, marketing duties and responsibilities

Lead designer example responsibilities.

  • Lead development of HTML5, CSS3 and mobile platform prototypes.
  • Lead team in fit meetings and collaborate with TD on sketch updates.
  • Lead & design all creative content stemming from apparel design to web identity.
  • Prepare HTML, CSS and JavaScript coding guides and best practices, and implement, enforce through peer code reviews.
  • Provide expertise skills in CSS, dynamic HTML, java script, and Java development languages.
  • Develop interactive UI features, database schema design, security module design and development.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Lead designer vs graphic designer, marketing skills

Common lead designer skills
  • Sketch, 14%
  • User Experience, 6%
  • Architecture, 5%
  • UI, 5%
  • Design Solutions, 5%
  • Project Management, 4%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

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