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A lead designer is responsible for addressing the clients' needs of digital content and coordinating with the design team for the planning and innovation of the visual design and concept. Lead designers conduct the initial layout of frameworks and collaborate with the art staff for the specifications and outputs using various software applications and digital boards. They regularly update the client of the project's status, including adjustment and design recommendations, ensuring that the plan meets the client's budget goals. A lead designer must have excellent communication and organizational skills, especially on running diagnostic tests to improve optimal performance.

Lead Designer Responsibilities

Here are examples of responsibilities from real lead designer resumes representing typical tasks they are likely to perform in their roles.

  • Lead development of HTML5, CSS3 and mobile platform prototypes.
  • Lead team in fit meetings and collaborate with TD on sketch updates.
  • Lead & design all creative content stemming from apparel design to web identity.
  • Prepare HTML, CSS and JavaScript coding guides and best practices, and implement, enforce through peer code reviews.
  • Provide expertise skills in CSS, dynamic HTML, java script, and Java development languages.
  • Develop interactive UI features, database schema design, security module design and development.
  • Utilize Dreamweaver and implement HTML/CSS.
  • Revamp outdate websites with responsive layouts build with WordPress.
  • Develop JavaScript, jquery functions depending on the front end requirements.
  • Used HTML, HTML5, PHP, and proprietary software to refurbish website.
  • Create and launch emergency back-up website for TBO using WordPress CMS and RSS feeds.
  • Lead designer and developer on multiple online projects utilizing various server-side technologies including PHP / MySQL, JavaScript.
  • Prepare client presentations and design AutoCAD documentation templates.
  • Coordinate development of 3D computer models using AutoCAD.
  • Execute prototyping of in-store shop concepts and domestic/international roll-outs.

Lead Designer Skills and Personality Traits

We calculated that 14% of Lead Designers are proficient in Sketch, User Experience, and Architecture. They’re also known for soft skills such as Analytical skills, Artistic ability, and Communication skills.

We break down the percentage of Lead Designers that have these skills listed on their resume here:

  • Sketch, 14%

    Sketch phase - 3D Modeling - Rending - Presentation - Modification.

  • User Experience, 6%

    Develop User Experience for touch-screen web-enabled apps, integrating innovative customer experiences and stakeholder requirements.

  • Architecture, 5%

    Designed integration HUB solutions architecture, systems architecture and topology design, in a Highly Available environment across multiple physical locations.

  • UI, 5%

    Performed page design testing to validate user interface design of developed applications against UI Specifications and Navigational diagrams.

  • Design Solutions, 5%

    Support engineers by providing new or alternative design solutions and contribute to product development decisions.

  • Project Management, 4%

    Presented step-by-step project implementation plans to the Project Management and Implementation teams.

Most lead designers list "sketch," "user experience," and "architecture" as skills on their resumes. We go into more details on the most important lead designer responsibilities here:

  • The most important skills for a lead designer to have in this position are analytical skills. In this excerpt that we gathered from a lead designer resume, you'll understand why: "graphic designers must be able to perceive their work from their consumers’ point of view to ensure that the designs convey the client’s message." According to resumes we found, analytical skills can be used by a lead designer in order to "developed analysis techniques enabling improved reporting of soc vs. ip tickets. "
  • While it may not be the most important skill, we found that many lead designer duties rely on artistic ability. This example from a lead designer explains why: "graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers." This resume example is just one of many ways lead designers are able to utilize artistic ability: "key areas of responsibility: developed artistic and creative design concepts that support and grow the wally's brand. "
  • Lead designers are also known for communication skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a lead designer resume: "graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately and effectively convey information." We also found this resume example that details how this skill is put to the test: "maintained a strong internal communication of design intent with sales and production responsible for custom, complete and total design solutions"
  • In order for certain lead designer responsibilities to be completed, the job requires the skill "computer skills." According to a lead designer resume, "most graphic designers use specialized graphic design software to prepare their designs." As an example, this snippet was taken directly from a resume about how this skill applies: "coordinated development of 3d computer models using autocad. "
  • As part of the lead designer description, you might find that one of the skills that might be helpful to the job is "creativity." A lead designer resume included this snippet: "graphic designers must be able to think of new approaches to communicating ideas to consumers" This skill could be useful in this scenario: "utilized autocad inventor to complete 3d models and fabrication drawings of large truck equipment and other mechanical objects. "
  • While "time-management skills" is listed last on this skills list, don't underestimate its importance to lead designer responsibilities. The skill is described by this resume snippet, "graphic designers often work simultaneously on multiple projects, each with a different deadline." Here is an example of how this skill is used, "directed product development to deliver on time, within budget for product launches. "
  • See the full list of lead designer skills.

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    What Designer/Art Directors Do

    An art director collaborates with the design and art staff for books, public relations firms, advertising agencies, or newspaper publishers. Art directors create designs and layouts that embody the organization and send the message they want the audience to get. They work with producers and directors of theatres, television, and movie productions to oversee set designs. Being an art director also includes critiquing people's work, working to reach deadlines while still following the budget allocated for a certain project, and (on occasion) disciplining designers who are slacking off on the job.

    In this section, we compare the average lead designer annual salary with that of a designer/art director. Typically, designer/art directors earn a $12,553 lower salary than lead designers earn annually.

    Even though lead designers and designer/art directors have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require sketch, user experience, and ui in the day-to-day roles.

    There are some key differences in responsibilities as well. For example, a lead designer responsibilities require skills like "human centered design," "html css," "architecture," and "design solutions." Meanwhile a typical designer/art director has skills in areas such as "photography," "creative concepts," "website design," and "adobe creative suite." This difference in skills reveals how truly different these two careers really are.

    Designer/art directors receive the highest salaries in the media industry coming in with an average yearly salary of $100,319. But lead designers are paid more in the start-up industry with an average salary of $118,563.

    The education levels that designer/art directors earn is a bit different than that of lead designers. In particular, designer/art directors are 3.2% less likely to graduate with a Master's Degree than a lead designer. Additionally, they're 0.1% less likely to earn a Doctoral Degree.

    What Are The Duties Of a Graphic Designer, Marketing?

    A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

    Next up, we have the graphic designer, marketing profession to look over. This career brings along a lower average salary when compared to a lead designer annual salary. In fact, graphic designers, marketing salary difference is $61,238 lower than the salary of lead designers per year.

    Not everything about these jobs is different. Take their skills, for example. Lead designers and graphic designers, marketing both include similar skills like "sketch," "css," and "html" on their resumes.

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, lead designer responsibilities are more likely to require skills like "human centered design," "user experience," "html css," and "architecture." Meanwhile, a graphic designer, marketing might be skilled in areas such as "adobe creative suite," "brochures," "blog posts," and "flyers." These differences highlight just how different the day-to-day in each role looks.

    It's been discovered that graphic designers, marketing earn lower salaries compared to lead designers, but we wanted to find out where graphic designers, marketing earned the most pay. The answer? The technology industry. The average salary in the industry is $52,640. Additionally, lead designers earn the highest paychecks in the start-up with an average salary of $118,563.

    In general, graphic designers, marketing study at lower levels of education than lead designers. They're 5.4% less likely to obtain a Master's Degree while being 0.1% less likely to earn a Doctoral Degree.

    How a Graphic Designer/Production Compares

    A Graphics Designer in production is the person in charge of designing and interpreting ideas pointed out by the client or the company. The graphics designer must use market standard applications and techniques to produce attention-grabbing designs intended to market a product, service, or company. Graphic designers are an integral part of a company's digital marketing, especially over the internet. The graphic designer must have a good eye for style, typesetting, and the use of colors.

    The graphic designer/production profession generally makes a lower amount of money when compared to the average salary of lead designers. The difference in salaries is graphic designer/productions making $61,382 lower than lead designers.

    While looking through the resumes of several lead designers and graphic designer/productions we discovered that both professions have similar skills. These similarities include skills such as "sketch," "css," and "design concepts," but they differ when it comes to other required skills.

    Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from lead designer resumes include skills like "human centered design," "user experience," "html css," and "architecture," whereas a graphic designer/production might be skilled in "adobe indesign," "signage," "adobe creative suite," and "brochures. "

    Additionally, graphic designer/productions earn a higher salary in the technology industry compared to other industries. In this industry, they receive an average salary of $59,531. Additionally, lead designers earn an average salary of $118,563 in the start-up industry.

    Graphic designer/productions are known to earn lower educational levels when compared to lead designers. Additionally, they're 6.5% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.

    Description Of a User Experience Designer

    A User Experience (UX) designer is an individual who measures and optimizes applications to improve the experience of end-users. His/Her or her duties and responsibilities include considering a design's human-computer interaction element, defining interaction models, and working with creative directors and designers. The key skills for UX designers include strong mathematical and problem-solving skills and excellent information technology and programming skills. Having a bachelor's degree in a design or computing-related subject is an advantage to qualify for the UX designer position.

    The fourth career we look at typically earns lower pay than lead designers. On average, user experience designers earn a difference of $18,842 lower per year.

    According to resumes from both lead designers and user experience designers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "sketch," "human centered design," and "user experience. "

    Even though a few skill sets overlap, there are some differences that are important to note. For one, a lead designer might have more use for skills like "architecture," "project management," "design concepts," and "web design." Meanwhile, some user experience designers might include skills like "user research," "visual design," "interaction design," and "xd" on their resume.

    Now, let's take a closer look at the financials in each career. The start-up industry tends to pay more for user experience designers with an average of $113,676. While the highest lead designer annual salary comes from the start-up industry.

    User experience designers reach higher levels of education when compared to lead designers. The difference is that they're 8.0% more likely to earn a Master's Degree more, and 0.0% less likely to graduate with a Doctoral Degree.