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Become A Lead Event Specialist

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Working As A Lead Event Specialist

  • Communicating with Supervisors, Peers, or Subordinates
  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Getting Information
  • Interacting With Computers
  • Deal with People

  • Mostly Sitting

  • Stressful

  • $46,840

    Average Salary

What Does A Lead Event Specialist Do At Wells Fargo

* Managing the team to execute all conferences, meeting, event and hospitality related marketing initiatives and enhance the customer experience
* Responsible for developing leaders and training team on department initiatives
* Develop strategy with marketing partners that will drive sales, profitability and market share through impactful events.
* Ensure adherence to legal, compliance, privacy regulations and policy
* Create management reports interpreting data and identifying trends and is responsible for identifying and managing all inherent risks
* Advises and strategizes on overall yearly budgets and projects
* Leverage industry trends and new and emerging technologies
* Maintains ongoing vendor relationships to ensure quality support, competiveness and responsiveness in addition to be active on advisory boards and committees
* Act as an advisor and liaison for the Wholesale Banking division.
* May consider other Wells Fargo locations.
* Divisional Information*:
* The mission of
* Wells Fargo Marketing* is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes.
* In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo’s business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints

What Does A Lead Event Specialist Do At Freeman

* Studies production schedules and estimates worker hour requirements for completion of job assignment, and reports any and all findings to the Rigging Supervisor
* Interprets specifications, blueprints, and job orders to workers, and assigns duties, and supervises and dispatches all work performed to ensure quality and safety; interprets company policies to workers
* Suggests changes in working conditions, and use of equipment to increase efficiency of department, or crew
* Analyzes and resolves work problems, or assists workers in solving work problems
* Manages rigging crews throughout entire crew calls, and communicates job site concerns to the Rigging Supervisor, and Union Steward immediately
* Maintains time and production records.
* Submits proper paperwork that is pertinent to billing, estimates, requisitions, and inspects materials
* Designates the loading and unloading area with the best possible security
* Works with Rigging Supervisor to prepare labor requirements for set.
* Prepares and/or reviews the equipment pull list
* Sets up, braces, and rigs hoisting equipment, and splices rope and wire cables to make or repair slings and tackle
* Selects cables, ropes, pulleys, winches, blocks, and sheaves, according to weight and size of load to be moved
* Attaches pulley and blocks to fixed overhead structures such as beams, ceilings, and gin pole booms with bolts and clamps, and attaches load with grappling devices such as loops, wires, ropes, and chains to crane hook
* Provides directions to Overhead Crane Operator or Hoisting Engineer engaged in hoisting and moving loads to ensure safety of workers and material handled
* Ensures that all equipment is returned, and broken or damaged equipment is tagged for repair

What Does A Lead Event Specialist Do At 8X8

* Define objectives, strategies and approaches for 8x8’s presence at key industry events
* Craft and deliver 8x8 User Group strategy, working closely with the Customer Advocacy group; manage the deployment and growth of the User Groups from regional to national and beyond
* Effectively work cross-functionally to deliver against our communication program that leverages events to drive top of funnel leads
* Define, project manage and execute on event program goals, messaging, tactics, audience generation/email campaigns, speaker plan, collateral, post-show lead processing & follow-up and other logistics
* Leverage and optimize all opportunities of an event including all marketing programs, demand generation tactics, PR/Analyst initiatives, social media, and other brand & customer acquisition initiatives
* Coordinate and execute pre-to-post show event marketing strategies, facilitate lead funneling, collect post-event feedback and develop post event reports and analysis
* Leverage contract & vendor negotiations, manage and monitor budgets, POs, invoices and all aspects of pre-event procurement land post-event reconciliation.
* Oversee & monitor event properties, assets
* Identify and research events, sponsorships and face-to-face marketing platforms that align to corporate.
* Own event strategy with tight ROI assessment criteria for event participation
* Lead post-event data collection, Marketo & Salesforce.com tracking and reporting
* Travel 25
* of the time

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How To Become A Lead Event Specialist

Applicants usually need a bachelor's degree and some experience related to event planning. 


Many employers prefer applicants who have a bachelor's degree and some work experience in hotels or planning. The proportion of planners with a bachelor's degree is increasing because work responsibilities have become more complex. Although some colleges offer degree programs in meeting and event management, other common fields of study include hospitality and tourism management. If an applicant’s degree is not related to these fields, employers are likely to require at least 1 to 2 years of related hospitality or planning experience.

Planners who have studied meeting and event management or hospitality management may start out with greater responsibilities than those from other academic disciplines. Some colleges offer continuing education courses in meeting and event planning.

Licenses, Certifications, and Registrations

The Convention Industry Council offers the Certified Meeting Professional (CMP) credential, a voluntary certification for meeting and convention planners. Although the CMP is not required, it is widely recognized in the industry and may help in career advancement. To qualify, candidates must have a minimum of 36 months of meeting management experience, recent employment in a meeting management job, and proof of continuing education credits. Those who qualify must then pass an exam that covers topics such as strategic planning, financial and risk management, facility operations and services, and logistics.

In 2014, the Convention Industry Council created the Certified Meeting Professional-Healthcare (CMP-HC) certification, a CMP specialization related to healthcare industry meeting planners. Planners who want to earn CMP-HC certification must first hold CMP certification and also meet the work and planning requirements specifically in healthcare industry meeting planning.

The Society of Government Meeting Professionals (SGMP) offers the Certified Government Meeting Professional (CGMP) designation for meeting planners who work for, or contract with, federal, state, or local government. This certification is not required to work as a government meeting planner; however, it may be helpful for those who want to show that they know government purchasing policies and travel regulations. To qualify, candidates must have worked as a meeting planner for at least 1 year and have been a member of SGMP for 6 months. To become a certified planner, members must take a 3-day course and pass an exam.

Some organizations offer voluntary certifications in wedding planning, including the American Association of Certified Wedding Planners and the Association of Certified Professional Wedding Consultants. Although not required, the certifications can be helpful in attracting clients and proving knowledge.

Other Experience

It is beneficial for new meeting, convention, and event planners to have experience in hospitality industry jobs. Working in a variety of positions at hotels, convention centers, and convention bureaus provides knowledge of how the hospitality industry operates. Other beneficial work experiences include coordinating university or volunteer events and shadowing professionals.

Important Qualities

Communication skills. Meeting, convention, and event planners communicate with clients, suppliers, and event staff. They must have excellent written and oral communication skills to convey the needs of their clients effectively.

Composure. Meeting, convention, and event planners often work in a fast-paced environment and must be able to make quick decisions while remaining calm under pressure. When necessary materials do not arrive on schedule, they make alternative arrangements calmly and swiftly.

Interpersonal skills. Meeting, convention, and event planners must establish and maintain positive relationships with clients and suppliers. There are often a limited number of vendors in an area which can be used, and they will likely need them for future events.

Negotiation skills. Meeting, convention, and event planners must be able to negotiate service contracts events. They need to secure quality products and services at reasonable prices for their clients.

Organizational skills. Meeting, convention, and event planners must multitask, pay attention to details, and meet tight deadlines in order to provide high-quality meetings. Many meetings are planned more than a year in advance, so long-term thinking is vital. 

Problem-solving skills. Meeting, convention, and event planners must be able to develop creative solutions that satisfy clients. They must be able to recognize potential problems and identify solutions in advance.

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Lead Event Specialist jobs

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Lead Event Specialist Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • German

  • French

  • Chinese

  • Carrier

  • Italian

  • Irish

  • Filipino

  • Dakota

  • Cayuga

  • Hindi

  • Tagalog

  • Russian

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Lead Event Specialist

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Lead Event Specialist Education

Lead Event Specialist

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Top Skills for A Lead Event Specialist


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Top Lead Event Specialist Skills

  1. Food Safety Guidelines
  2. Outstanding Customer Service
  3. Product Demonstrations
You can check out examples of real life uses of top skills on resumes here:
  • Trained new hires to ensure proper food safety guidelines are understood and properly executed.
  • Trained new Event Specialists in proper care and handling of food production and implementing successful product demonstrations.
  • Manage a staff of 3 individuals that also take leads on March for Babies and Special Events
  • Prepare and serve food samples using small appliances such as microwaves, fryers, skillets, coffee makers and knives.
  • Club Supervisor, Customer Service, Sales, Training and Audits

Top Lead Event Specialist Employers

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Lead Event Specialist Videos

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