How To Become A Lead Generating Specialist: What It Is and Career Path

What is a lead generating specialist and how to become one

Updated January 8, 2025

3 min read

Lead generating specialists are creative and personable individuals who possess the ability to identify objections while they break down conversational barriers with prospective clients. They work directly with the marketing and business development team of a company. If you are creative and personable, then perhaps you should look into becoming a lead-generating specialist.

Some of the duties and responsibilities that you will be performing in this capacity are calling prospective clients and identifying potential opportunities, scheduling appointments with prospective clients for the business development team. Moreover, you will also keep records of calls and sales generated, update and organize contact records, coordinate with the marketing team, understanding the client's requirements and other administrative duties around the office.

Essential skills required for this role are communication, interpersonal, customer service, persuasion, and persistence. A high school diploma or a GED will suffice as educational requirements, although having an associate's or a bachelor's degree in a relevant field may be given preference. Moreover, prior experience in a similar role will greatly increase your chances of getting employed. The average hourly pay for this role is $17.87, which amounts to over $37,000 annually.

ScoreLead Generating SpecialistUS Average

Salary

3.8

Avg. Salary $48,541

Avg. Salary $59,228

Stability level

6.4

Growth rate 4%

Growth rate 0.3%

Diversity

3.7

Race

American Indian and Alaska Native 0.89%

Asian 3.93%

Black or African American 17.79%

Hispanic or Latino 17.79%

Unknown 3.52%

White 56.07%

Gender

female 46.42%

male 53.58%

Age - 33

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 33

Stress level

6.4

Stress level is manageable

7.1 - high

Complexity level

6.0

Complexity level is intermediate

7 - challenging

Work life balance

10.0

Work life balance is excellent

6.4 - fair

Key steps to become a lead generating specialist

Explore lead generating specialist education requirements

Most common lead generating specialist degrees

Bachelor's

60.6 %

Associate

17.4 %

High School Diploma

8.4 %

Start to develop specific lead generating specialist skills

Skills	Percentages
Lead Generation	17.73%
Salesforce	10.62%
Digital Marketing	4.75%
Marketing Campaigns	4.51%
Linkedin	4.15%

Complete relevant lead generating specialist training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New lead generating specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a lead generating specialist based on U.S. Bureau of Labor Statistics data and data from real lead generating specialist resumes.

Research lead generating specialist duties and responsibilities

Maintain daily accounting of all calls as well as managed daily telemarketing records.
Administer and maintain leads within SalesForce.com.
Develop social networking pages on Facebook and LinkedIn.
Update contact information on numerous databases for sales team using Salesforce and LinkedIn.

Get lead generating specialist experience

Prepare your lead generating specialist resume

When your background is strong enough, you can start writing your lead generating specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a lead generating specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable lead generating specialist resume templates

Build a professional lead generating specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your lead generating specialist resume.

Apply for lead generating specialist jobs

Now it's time to start searching for a lead generating specialist job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How did you land your first lead generating specialist job

Menka Singh

Lead Generating Specialist

I wanted to let you know that I became a lead generation specialist by getting the opportunity in a US-based company named .efficiently. They appointed me as a lead gen. The story starts with a time where I was busy in hell lot of job interviews and one day I got a call from .efficiently team that they liked my profile and wanted to join me in their team as soon as I can. It was the time of after COVID days where people are going outside trying something new and exploring things via sitting in home. ( About 3 years back)! And luckily I worked with them around more than 1.5. years