Lead generating specialists are creative and personable individuals who possess the ability to identify objections while they break down conversational barriers with prospective clients. They work directly with the marketing and business development team of a company. If you are creative and personable, then perhaps you should look into becoming a lead-generating specialist.

Some of the duties and responsibilities that you will be performing in this capacity are calling prospective clients and identifying potential opportunities, scheduling appointments with prospective clients for the business development team. Moreover, you will also keep records of calls and sales generated, update and organize contact records, coordinate with the marketing team, understanding the client's requirements and other administrative duties around the office.

Essential skills required for this role are communication, interpersonal, customer service, persuasion, and persistence. A high school diploma or a GED will suffice as educational requirements, although having an associate's or a bachelor's degree in a relevant field may be given preference. Moreover, prior experience in a similar role will greatly increase your chances of getting employed. The average hourly pay for this role is $17.87, which amounts to over $37,000 annually.

What Does a Lead Generating Specialist Do

There are certain skills that many lead generating specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, leadership skills and management skills.

Learn more about what a Lead Generating Specialist does

How To Become a Lead Generating Specialist

If you're interested in becoming a lead generating specialist, one of the first things to consider is how much education you need. We've determined that 60.6% of lead generating specialists have a bachelor's degree. In terms of higher education levels, we found that 6.0% of lead generating specialists have master's degrees. Even though most lead generating specialists have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Lead Generating Specialist

Lead Generating Specialist Career Paths

Average Salary for a Lead Generating Specialist

Lead Generating Specialists in America make an average salary of $48,541 per year or $23 per hour. The top 10 percent makes over $73,000 per year, while the bottom 10 percent under $32,000 per year.
Average Lead Generating Specialist Salary
$48,541 Yearly
$23.34 hourly
$32,000
10 %
$48,000
Median
$73,000
90 %

What Am I Worth?

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Lead Generating Specialist Education

Lead Generating Specialist Majors

30.8 %
11.8 %

Lead Generating Specialist Degrees

Bachelors

60.6 %

Associate

17.4 %

High School Diploma

8.4 %

Top Skills For a Lead Generating Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 18.9% of lead generating specialists listed communication on their resume, but soft skills such as communication skills and leadership skills are important as well.

Choose From 10+ Customizable Lead Generating Specialist Resume templates

Zippia allows you to choose from different easy-to-use Lead Generating Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Lead Generating Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Lead Generating Specialist Demographics

Lead Generating Specialist Gender Distribution

Male
Male
54%
Female
Female
46%

After extensive research and analysis, Zippia's data science team found that:

  • Among lead generating specialists, 46.4% of them are women, while 53.6% are men.

  • The most common race/ethnicity among lead generating specialists is White, which makes up 59.8% of all lead generating specialists.

  • The most common foreign language among lead generating specialists is Spanish at 63.0%.

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Best States For a Lead Generating Specialist

Some places are better than others when it comes to starting a career as a lead generating specialist. The best states for people in this position are West Virginia, Oregon, Kentucky, and Washington. Lead generating specialists make the most in West Virginia with an average salary of $62,821. Whereas in Oregon and Kentucky, they would average $61,117 and $60,286, respectively. While lead generating specialists would only make an average of $59,707 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Kansas

Total Lead Generating Specialist Jobs:
463
Highest 10% Earn:
$84,000
Location Quotient:
2.51

2. Wyoming

Total Lead Generating Specialist Jobs:
44
Highest 10% Earn:
$85,000
Location Quotient:
1.2

3. Oregon

Total Lead Generating Specialist Jobs:
243
Highest 10% Earn:
$98,000
Location Quotient:
0.96
Full List Of Best States For Lead Generating Specialists

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Top Lead Generating Specialist Employers

Most Common Employers For Lead Generating Specialist

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Adobe$80,502$38.706
2Commvault$69,301$33.326
3Interactive Intelligence$62,523$30.067
4JPMorgan Chase & Co.$58,555$28.156
5Accenture$57,888$27.8319
6GroupM$53,726$25.836
7EBQ$50,091$24.0813
8Praeses$49,586$23.846
9DemandZEN$49,245$23.6846
10Concentrix$48,292$23.229

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