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The differences between lead generating specialists and business development representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a lead generating specialist has an average salary of $48,541, which is higher than the $47,240 average annual salary of a business development representative.
The top three skills for a lead generating specialist include lead generation, salesforce and digital marketing. The most important skills for a business development representative are business development, work ethic, and customer service.
| Lead Generating Specialist | Business Development Representative | |
| Yearly salary | $48,541 | $47,240 |
| Hourly rate | $23.34 | $22.71 |
| Growth rate | 4% | 4% |
| Number of jobs | 27,090 | 269,704 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 70% |
| Average age | 37 | 44 |
| Years of experience | - | - |
A lead generating specialist has two main responsibilities, which are to call leads to find out if they meet the requirements necessary to conduct a sales call and to research leads that meet these requirements and engage them to qualify for sales. Aside from their main tasks, they also do research for target markets which may include SWOT analysis, creating a list of leads and contacting them to get updates on the new trends, setting appointments for program discussions, and training new lead gen specialists.
A business development representative's role is to find new business and client opportunities through market research and networking. They are primarily responsible for participating in creating strategies to enhance client relations, improve sales, and reach out to potential clients through calls, correspondence, and meetings. Moreover, it is also their responsibility to perform follow-up calls, offer recommendations, and even build rapport to strengthen client base. As a representative, it is essential to coordinate with managers and supervisors and adhere to policies and regulations.
Lead generating specialists and business development representatives have different pay scales, as shown below.
| Lead Generating Specialist | Business Development Representative | |
| Average salary | $48,541 | $47,240 |
| Salary range | Between $32,000 And $73,000 | Between $26,000 And $82,000 |
| Highest paying City | Medford, OR | San Francisco, CA |
| Highest paying state | West Virginia | Alaska |
| Best paying company | Adobe | Wipro Limited |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a lead generating specialist and a business development representative in terms of educational background:
| Lead Generating Specialist | Business Development Representative | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | - | Stanford University |
Here are the differences between lead generating specialists' and business development representatives' demographics:
| Lead Generating Specialist | Business Development Representative | |
| Average age | 37 | 44 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 50.9% Female, 49.1% |
| Race ratio | Black or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9% | Black or African American, 6.8% Unknown, 4.1% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 11% | 5% |