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The differences between lead generating specialists and business development specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development specialist has an average salary of $57,410, which is higher than the $48,541 average annual salary of a lead generating specialist.
The top three skills for a lead generating specialist include lead generation, salesforce and digital marketing. The most important skills for a business development specialist are work ethic, CRM, and customer service.
| Lead Generating Specialist | Business Development Specialist | |
| Yearly salary | $48,541 | $57,410 |
| Hourly rate | $23.34 | $27.60 |
| Growth rate | 4% | 10% |
| Number of jobs | 27,090 | 182,116 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 73% |
| Average age | 37 | 44 |
| Years of experience | - | - |
A lead generating specialist has two main responsibilities, which are to call leads to find out if they meet the requirements necessary to conduct a sales call and to research leads that meet these requirements and engage them to qualify for sales. Aside from their main tasks, they also do research for target markets which may include SWOT analysis, creating a list of leads and contacting them to get updates on the new trends, setting appointments for program discussions, and training new lead gen specialists.
A business development specialist is an expert who determines opportunities for marketing strategy optimization and business growth. The specialists perform business process and financial analysis, effective network creation, and business plan implementation. Being a good business development specialist requires knowledge and experience in managing a business. The skillset for the position includes a strong command in English, information technology, attention to detail, and written and verbal communication.
Lead generating specialists and business development specialists have different pay scales, as shown below.
| Lead Generating Specialist | Business Development Specialist | |
| Average salary | $48,541 | $57,410 |
| Salary range | Between $32,000 And $73,000 | Between $38,000 And $85,000 |
| Highest paying City | Medford, OR | Jersey City, NJ |
| Highest paying state | West Virginia | Wisconsin |
| Best paying company | Adobe | Corsair |
| Best paying industry | Technology | Finance |
There are a few differences between a lead generating specialist and a business development specialist in terms of educational background:
| Lead Generating Specialist | Business Development Specialist | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | - | Western Carolina University |
Here are the differences between lead generating specialists' and business development specialists' demographics:
| Lead Generating Specialist | Business Development Specialist | |
| Average age | 37 | 44 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 50.7% Female, 49.3% |
| Race ratio | Black or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9% | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 11% | 11% |