What does a lead generating specialist do?
A lead generating specialist has two main responsibilities, which are to call leads to find out if they meet the requirements necessary to conduct a sales call and to research leads that meet these requirements and engage them to qualify for sales. Aside from their main tasks, they also do research for target markets which may include SWOT analysis, creating a list of leads and contacting them to get updates on the new trends, setting appointments for program discussions, and training new lead gen specialists.
Lead generating specialist responsibilities
Here are examples of responsibilities from real lead generating specialist resumes:
- Maintain daily accounting of all calls as well as managed daily telemarketing records.
- Administer and maintain leads within SalesForce.com.
- Develop social networking pages on Facebook and LinkedIn.
- Update contact information on numerous databases for sales team using Salesforce and LinkedIn.
- Prospect for new customers through LinkedIn and Google search.
- Optimize video marketing efforts and follow video SEO best practices.
- Optimize company website using SEO tactics to increase visibility in search engine results pages.
- Research and test new lead channels; perform analysis of conversion data to determine successful lead channels and ROI.
- Provide tracking reports to each location detailing the status of windows, roofing and siding projects sell, complete and paid.
- Execute and evaluate telemarketing programs and activities.
- Analyze event campaign performance to continually improve ROI and evaluate future participation.
- Conduct research using online federal regulations, review Medicare and Medicaid policy and guidelines to complete an accurate and well-support decision.
- Cashier, working POS systems, inventory and shipment.
Lead generating specialist skills and personality traits
We calculated that 18% of Lead Generating Specialists are proficient in Lead Generation, Salesforce, and Digital Marketing. They’re also known for soft skills such as Communication skills, Leadership skills, and Management skills.
We break down the percentage of Lead Generating Specialists that have these skills listed on their resume here:
- Lead Generation, 18%
Assembled and deployed weekly e-newsletter for electronics engineers, strategically selecting and positioning content for optimal lead generation.
- Salesforce, 11%
Performed computer data entry using Microsoft Excel software and on SalesForce online database.
- Digital Marketing, 5%
Project manager of paid digital marketing advertising campaign of $30,000+ per quarter.
- Marketing Campaigns, 5%
Developed and managed automated marketing campaigns and logic sequences for 10+ auto dealership clients using marketing automation software to reach customers.
- Linkedin, 4%
Leveraged LinkedIn, Twitter, Facebook, and other social media channels to achieve marketing goals.
- Flyers, 4%
Create all flyers for store promotions.
Most lead generating specialists use their skills in "lead generation," "salesforce," and "digital marketing" to do their jobs. You can find more detail on essential lead generating specialist responsibilities here:
Interpersonal skills. Another common skill required for lead generating specialist responsibilities is "interpersonal skills." This skill comes up in the duties of lead generating specialists all the time, as "wholesale and manufacturing sales representatives must be able to work well with many types of people." An excerpt from a real lead generating specialist resume shows how this skill is central to what a lead generating specialist does: "utilize excellent communication, interpersonal, and customer service skills with each potential client. "
Physical stamina. Another skill commonly found on lead generating specialist job descriptions is "physical stamina." It can come up quite often in lead generating specialist duties, since "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." Here's an example from a resume of how this skill fits into day-to-day lead generating specialist responsibilities: "determine eligibility through interview process and physical assessment following cdc, fda and aabb guidelines a well as following sop guidelines. "
The three companies that hire the most lead generating specialists are:
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Compare different lead generating specialists
Lead generating specialist vs. Appointment setter
An appointment setter supports the sales operations of an organization. Appointment setters call potential clients and set an appointment for them to speak with a salesperson. They use their telemarketing skills to connect leads to the company's staff. Most of their time is spent on the telephone and computer to assist customers with questions and make appointments. They should be useful in managing their responsibilities to reach their goals every workday. Therefore, they need to have strong communication and management skills.
There are some key differences in the responsibilities of each position. For example, lead generating specialist responsibilities require skills like "lead generation," "salesforce," "digital marketing," and "marketing campaigns." Meanwhile a typical appointment setter has skills in areas such as "schedule appointments," "windows," "sales reps," and "outbound phone calls." This difference in skills reveals the differences in what each career does.
Appointment setters tend to make the most money working in the media industry, where they earn an average salary of $33,524. In contrast, lead generating specialists make the biggest average salary, $50,797, in the technology industry.On average, appointment setters reach similar levels of education than lead generating specialists. Appointment setters are 4.0% less likely to earn a Master's Degree and 1.3% less likely to graduate with a Doctoral Degree.Lead generating specialist vs. Solicitor
A telemarketer is responsible for marketing its goods and services to existing and potential customers, driving revenues, and increasing the business' profitability. Telemarketers sell products through electronic communications, responding to customers' inquiries, handling special requests, and negotiating pricing offers. They also escalate product concerns and complaints to management for immediate resolution. A telemarketer must have comprehensive knowledge of the sales and marketing industry to deliver sales pitches to attract customers. Telemarketers should also have excellent communication skills to maintain a positive interaction with the customers.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that lead generating specialist responsibilities requires skills like "lead generation," "salesforce," "digital marketing," and "marketing campaigns." But a solicitor might use other skills in their typical duties, such as, "litigation," "foreclosure," "alumni," and "legal research."
Solicitors earn similar levels of education than lead generating specialists in general. They're 0.7% less likely to graduate with a Master's Degree and 1.3% more likely to earn a Doctoral Degree.Lead generating specialist vs. Telemarketer
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from lead generating specialist resumes include skills like "lead generation," "salesforce," "digital marketing," and "marketing campaigns," whereas a telemarketer is more likely to list skills in "schedule appointments," "outbound phone calls," "payment method," and "alumni. "
Telemarketers make a very good living in the finance industry with an average annual salary of $38,153. On the other hand, lead generating specialists are paid the highest salary in the technology industry, with average annual pay of $50,797.Most telemarketers achieve a similar degree level compared to lead generating specialists. For example, they're 4.1% less likely to graduate with a Master's Degree, and 1.3% less likely to earn a Doctoral Degree.Lead generating specialist vs. Outbound associate
Types of lead generating specialist
Updated January 8, 2025
