Find The Best Lead Generator Jobs For You

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Average Salary
$17,758
Average Salary
Job Growth Rate
6%
Job Growth Rate
Job Openings
15,669
Job Openings

Lead Generator Careers

A lead generator is an individual who appeals and beckons concerned guests and candidates to purchase a commodity or service from an organization. As a lead generator, you have to set up a lead reproduction plan to draw in leads. In marketing, you are to stir up client reviews and concerns about goods and services, arrange meetings, and search for likely customers for the merchandising team.

You are the starting point in the inquiry process, and merchandising team depends on your compelling ability and clever strategies of looking out for probable clients. Your main equipment as a lead generator is mostly the telephone, although you may get fresh deals via emails and canvassing using different methods like social media.

A lead generator must hold a bachelor's degree or an associate degree in business, communication, or marketing. Also, you must have good communication, leadership, marketing, and management skills. You should also pay attention to details and be flawless in digital sales and the use of emails. You will earn $17,758 as an average annual salary, though it ranges from $10,000 to $31,000.

There is more than meets the eye when it comes to being a lead generator. For example, did you know that they make an average of $8.54 an hour? That's $17,758 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 150,600 job opportunities across the U.S.

What Does a Lead Generator Do

There are certain skills that many lead generators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, leadership skills and management skills.

When it comes to the most important skills required to be a lead generator, we found that a lot of resumes listed 18.6% of lead generators included communication, while 17.0% of resumes included internet, and 7.1% of resumes included crm. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the lead generator job title. But what industry to start with? Most lead generators actually find jobs in the technology and retail industries.

How To Become a Lead Generator

If you're interested in becoming a lead generator, one of the first things to consider is how much education you need. We've determined that 43.5% of lead generators have a bachelor's degree. In terms of higher education levels, we found that 4.9% of lead generators have master's degrees. Even though some lead generators have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a lead generator. When we researched the most common majors for a lead generator, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on lead generator resumes include high school diploma degrees or master's degree degrees.

You may find that experience in other jobs will help you become a lead generator. In fact, many lead generator jobs require experience in a role such as customer service representative. Meanwhile, many lead generators also have previous career experience in roles such as cashier or sales associate.

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Average Salary
$17,758
Average Salary
Job Growth Rate
6%
Job Growth Rate
Job Openings
15,669
Job Openings

Lead Generator Career Paths

Top Careers Before Lead Generator

Cashier
12.4 %

Top Careers After Lead Generator

Cashier
9.4 %

Lead Generator Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Lead Generator

Lead Generators in America make an average salary of $17,758 per year or $9 per hour. The top 10 percent makes over $31,000 per year, while the bottom 10 percent under $10,000 per year.
Average Salary
$17,758
Find Your Salary Estimate
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Best Paying Cities

City
ascdesc
Average Salarydesc
San Jose, CA
Salary Range25k - 54k$37k$36,886
New York, NY
Salary Range22k - 43k$32k$31,611
San Antonio, TX
Salary Range22k - 43k$31k$31,385
Waterbury, CT
Salary Range22k - 39k$30k$29,726
Saint Petersburg, FL
Salary Range20k - 37k$28k$27,691
Henderson, NV
Salary Range19k - 38k$27k$27,443
$14k
$54k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Phone Surveyor-Lead Generation
Phone Surveyor-Lead Generation
Kelly Services
Kelly Services
06/29/2021
06/29/2021
$32,34906/29/2021
$32,349
General Labor Lead
General Labor Lead
Perdue Farms
Perdue Farms
06/26/2021
06/26/2021
$34,95706/26/2021
$34,957
Lead General Clerk-Temporary Contract
Lead General Clerk-Temporary Contract
Enterprise Information Services
Enterprise Information Services
06/25/2021
06/25/2021
$27,82006/25/2021
$27,820
Lead General Clerk-Temporary Contract
Lead General Clerk-Temporary Contract
Cognosante
Cognosante
06/24/2021
06/24/2021
$27,82006/24/2021
$27,820
Pharmaceutical Lead Generator
Pharmaceutical Lead Generator
Randstad
Randstad
06/18/2021
06/18/2021
$35,47906/18/2021
$35,479
See More Recent Salaries

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Lead Generator Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Lead Generator. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Lead Generator Resume

At Zippia, we went through countless Lead Generator resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Lead Generator Demographics

Gender

male

53.5 %

female

42.3 %

unknown

4.2 %

Ethnicity

White

72.6 %

Hispanic or Latino

13.0 %

Asian

6.1 %

Foreign Languages Spoken

Spanish

53.7 %

French

10.6 %

German

4.2 %
See More Demographics

Lead Generator Education

Majors

Business
31.6 %

Degrees

Bachelors

43.5 %

Certificate

18.7 %

Associate

15.1 %

Top Colleges for Lead Generators

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. New York University

New York, NY • Private

In-State Tuition
$51,828
Enrollment
26,339

5. Pennsylvania State University

University Park, PA • Private

In-State Tuition
$18,454
Enrollment
40,108

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

8. Northeastern University

Boston, MA • Private

In-State Tuition
$51,522
Enrollment
13,760

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Lehigh University

Bethlehem, PA • Private

In-State Tuition
$52,930
Enrollment
5,030
See More Education Info

Online Courses For Lead Generator That You May Like

Lead Generation Machine: Cold Email B2B Sales Master Course
udemy
4.4
(3,110)

Schedule meetings emailing small to large companies for business development, B2B, startup, consultants, & entrepreneurs...

Cold Calling for B2B Sales: How to Prospect over the Phone
udemy
4.4
(1,539)

B2B Sales Skill: How to Cold Call over the Phone with Purpose, Navigate through Gatekeepers and Set Client Meetings...

LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn
udemy
4.4
(4,302)

LinkedIn Machine: The LinkedIn MasterClass to learn LinkedIn Marketing, Lead Generation, Business Development, B2B Sales...

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Top Skills For a Lead Generator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 18.6% of lead generators listed communication on their resume, but soft skills such as communication skills and leadership skills are important as well.

Best States For a Lead Generator

Some places are better than others when it comes to starting a career as a lead generator. The best states for people in this position are California, New York, Texas, and Connecticut. Lead generators make the most in California with an average salary of $34,815. Whereas in New York and Texas, they would average $31,317 and $30,224, respectively. While lead generators would only make an average of $29,998 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Nevada

Total Lead Generator Jobs:
321
Highest 10% Earn:
$51,000
Location Quotient:
6.72
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Lead Generator Jobs:
512
Highest 10% Earn:
$67,000
Location Quotient:
0.77
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Lead Generator Jobs:
87
Highest 10% Earn:
$50,000
Location Quotient:
1.15
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Lead Generator Employers

1. The Home Depot
4.8
Avg. Salary: 
$38,108
Lead Generators Hired: 
540+
2. Directbuy
4.1
Avg. Salary: 
$32,097
Lead Generators Hired: 
34+
3. Automatic Data Processing
4.7
Avg. Salary: 
$28,521
Lead Generators Hired: 
33+
4. Harte Hanks
4.6
Avg. Salary: 
$28,675
Lead Generators Hired: 
21+
5. J. J. Keller & Associates
4.1
Avg. Salary: 
$33,471
Lead Generators Hired: 
19+
6. Bath Fitter
4.5
Avg. Salary: 
$25,030
Lead Generators Hired: 
18+

Lead Generator Videos

Updated October 2, 2020