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Become A Lead Generator

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Working As A Lead Generator

  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Coordinating the Work and Activities of Others
  • Guiding, Directing, and Motivating Subordinates
  • Deal with People

  • Make Decisions

  • Stressful

  • $86,150

    Average Salary

What Does A Lead Generator Do

Top executives devise strategies and policies to ensure that an organization meets its goals. They plan, direct, and coordinate operational activities of companies and organizations.

Duties

Top executives typically do the following:

  • Establish and carry out departmental or organizational goals, policies, and procedures
  • Direct and oversee an organization’s financial and budgetary activities
  • Manage general activities related to making products and providing services
  • Consult with other executives, staff, and board members about general operations
  • Negotiate or approve contracts and agreements
  • Appoint department heads and managers
  • Analyze financial statements, sales reports, and other performance indicators
  • Identify places to cut costs and to improve performance, policies, and programs

The responsibilities of top executives largely depend on an organization’s size. For example, an owner or manager of a small organization, such as an independent retail store, often is responsible for purchasing, hiring, training, quality control, and day-to-day supervisory duties. In large organizations, however, top executives typically focus more on formulating policies and strategic planning, while general and operations managers direct day-to-day operations.

The following are examples of types of top executives working in the private sector:

Chief executive officers (CEOs), who are also known by titles such as executive director, managing director, or president, provide overall direction for companies and organizations. CEOs manage company operations, formulate and implement policies, and ensure goals are met. They collaborate with and direct the work of other top executives and typically report to a board of directors.

Chief operating officers (COOs) oversee other executives who direct the activities of various departments, such as human resources and sales. They also carry out the organization’s guidelines on a day-to-day basis.

General and operations managers oversee operations that are too diverse and general to be classified into one area of management or administration. Responsibilities may include formulating policies, managing daily operations, and planning the use of materials and human resources. They make staff schedules, assign work, and ensure that projects are completed. In some organizations, the tasks of chief executive officers may overlap with those of general and operations managers.

The following are examples of types of top executives working in the public sector:

Mayors, along with governors, city managers, and county administrators, are chief executive officers of governments. They typically oversee budgets, programs, and the use of resources. Mayors and governors must be elected to office, whereas managers and administrators are typically appointed. 

Most educational systems, regardless of whether they are public or private school systems, also employ executive officers. The following are examples of top executives working in the elementary, secondary, and postsecondary educational school systems:

School superintendents and college or university presidents are chief executive officers of school districts and postsecondary schools. They manage issues such as student achievement, budgets and resources, general operations, and relations with government agencies and other stakeholders.

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How To Become A Lead Generator

Although education and training requirements vary widely by position and industry, many top executives have at least a bachelor’s degree and a considerable amount of work experience. 

Education

Many top executives have a bachelor’s or master’s degree in business administration or in an area related to their field of work. Top executives in the public sector often have a degree in business administration, public administration, law, or the liberal arts. Top executives of large corporations often have a master’s degree in business administration (MBA).

College presidents and school superintendents are typically required to have a master’s degree, although a doctorate is often preferred.

Although many mayors, governors, or other public sector executives have at least a bachelor’s degree, these positions typically do not have any specific education requirements.

Work Experience in a Related Occupation

Many top executives advance within their own firm, moving up from lower level managerial or supervisory positions. However, other companies may prefer to hire qualified candidates from outside their organization. Top executives who are promoted from lower level positions may be able to substitute experience for education to move up in the company. For example, in industries such as retail trade or transportation, workers without a college degree may work their way up to higher levels within the company to become executives or general managers.

Chief executives typically need extensive managerial experience. Executives are also expected to have experience in the organization’s area of specialty. Most general and operations managers hired from outside an organization need lower level supervisory or management experience in a related field.

Some general managers advance to higher level managerial or executive positions. Company training programs, executive development programs, and certification can often benefit managers or executives hoping to advance.

Important Qualities

Communication skills. Top executives must be able to communicate clearly and persuasively. They must effectively discuss issues and negotiate with others, direct subordinates, and explain their policies and decisions to those within and outside the organization.

Decisionmaking skills. Top executives need decisionmaking skills when setting policies and managing an organization. They must assess different options and choose the best course of action, often daily.

Leadership skills. Top executives must be able to lead an organization successfully by coordinating policies, people, and resources.

Management skills. Top executives must shape and direct the operations of an organization. For example, they must manage business plans, employees, and budgets.

Problem-solving skills. Top executives need to identify and resolve issues within an organization. They must be able to recognize shortcomings and effectively carry out solutions.

Time-management skills. Top executives do many tasks at the same time, typically under their own direction, to ensure that their work gets done and that they meet their goals.

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Lead Generator Jobs

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Lead Generator Career Paths

Lead Generator
Account Executive Business Development Manager
Business Development Director
12 Yearsyrs
Recruiter Operations Manager Marketing Director
Chief Marketing Officer
11 Yearsyrs
Business Developer Project Analyst Senior Project Manager
Client Services Director
9 Yearsyrs
Delivery Driver Sales Consultant Territory Sales Manager
Commercial Account Manager
8 Yearsyrs
Delivery Driver Parts Specialist Parts Sales Manager
Commercial Sales Manager
8 Yearsyrs
Recruiter Program Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Business Development Representative Regional Sales Manager Director Of Sales
Director Of Sales And Operations
10 Yearsyrs
Call Center Representative Service Representative Inside Sales Representative
Inside Sales Manager
7 Yearsyrs
Appointment Setter Account Manager Sales Consultant
Internet Sales Manager
6 Yearsyrs
Account Manager Operations Manager Branch Manager
Manager, Assistant Vice President
7 Yearsyrs
Inside Sales Representative Account Manager
National Account Manager
8 Yearsyrs
Sales Consultant Senior Sales Representative Account Executive
Regional Accounts Manager
8 Yearsyrs
Sales Consultant Sales Manager Regional Sales Manager
Regional Sales Director
11 Yearsyrs
Appointment Setter Security Officer Account Manager
Sales Account Manager
6 Yearsyrs
Account Manager Account Executive Sales Manager
Sales And Marketing Manager
6 Yearsyrs
Account Executive Territory Manager Account Manager
Senior Account Manager
7 Yearsyrs
Inside Sales Representative Account Executive Sales Manager
Senior Sales Manager
7 Yearsyrs
Business Development Representative Business Development Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Call Center Representative Security Officer Account Manager
Strategic Accounts Manager
9 Yearsyrs
Business Developer Marketing Director Director Of Sales
Vice President Of Sales & Operations
11 Yearsyrs
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Lead Generator Demographics

Gender

Male

54.5%

Female

44.0%

Unknown

1.6%
Ethnicity

White

62.3%

Hispanic or Latino

16.3%

Black or African American

10.6%

Asian

6.9%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

52.2%

French

10.3%

German

5.1%

Russian

2.9%

Italian

2.9%

Portuguese

2.9%

Hindi

2.2%

Chinese

2.2%

Japanese

2.2%

Arabic

2.2%

Vietnamese

1.5%

Dutch

1.5%

Hmong

1.5%

Khmer

1.5%

Cantonese

1.5%

Carrier

1.5%

Serbian

1.5%

Croatian

1.5%

Urdu

1.5%

Mandarin

1.5%
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Lead Generator Education

Schools

University of Phoenix

19.5%

Temple University

5.6%

Texas State University

5.6%

Monroe Community College

4.8%

Liberty University

4.8%

Kaplan University

4.8%

Michigan State University

4.3%

Utah Valley University

4.3%

University of Colorado at Boulder

4.3%

Grand Canyon University

4.3%

University of Tennessee - Knoxville

3.9%

University of Texas at San Antonio

3.9%

Community College of the Air Force

3.9%

Northern Illinois University

3.9%

Southern New Hampshire University

3.9%

Northern Virginia Community College

3.9%

Long Beach City College

3.9%

Syracuse University

3.5%

Ashford University

3.5%

North Carolina State University

3.5%
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Majors

Business

30.7%

Marketing

8.7%

Communication

6.4%

Psychology

6.0%

Management

5.1%

Accounting

4.3%

Computer Science

4.1%

Criminal Justice

4.0%

Political Science

3.7%

Finance

3.7%

Liberal Arts

3.3%

General Studies

3.2%

Education

2.8%

English

2.4%

Health Care Administration

2.1%

History

2.0%

Graphic Design

1.9%

General Education, Specific Areas

1.9%

Journalism

1.9%

Biology

1.8%
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Degrees

Bachelors

41.4%

Other

29.2%

Associate

12.1%

Masters

9.4%

Certificate

4.3%

Doctorate

1.5%

Diploma

1.4%

License

0.7%
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Real Lead Generator Salaries

Job Title Company Location Start Date Salary
Lead General Dentist Network Provider Associates, P.C. Rowlett, TX Apr 25, 2016 $187,200 -
$192,200
Lead General Dentist Network Provider Associates, P.C. Rowlett, TX Apr 25, 2016 $153,200 -
$158,200
Lead General Dentist Network Provider Associates, P.C. Rowlett, TX Apr 25, 2016 $147,169 -
$152,169
Lead General Dentist Modern Dental Professionals-Dallas Fort Worth PC Dallas, TX Jun 10, 2013 $108,600
Lead General Dentist Nurani, Mitchell, Kim, P.C. Federal Way, WA Mar 02, 2016 $97,698 -
$100,000
Lead General Dentist Nurani, Mitchell, Kim, P.C. Federal Way, WA Feb 03, 2016 $97,698 -
$100,000
Lead Analyst, Business Process, General Finance SE Mylan Inc. Morgantown, WV Feb 19, 2014 $88,406
Associate, Lead Generation Markit North America, Inc. New York, NY Sep 25, 2015 $64,459

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Top Skills for A Lead Generator

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  1. Customer Service
  2. Phone Calls
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Maintained quality control/satisfaction records, constantly seeking new ways to improve customer service.
  • Produced high volumes of outbound telemarketing phone calls and received inbound calls to help families become members of Direct Buy.www.directbuy.com
  • Top lead generator producing over 270 new clients from Fortune 500 and 1000 companies.
  • Generate in store Leads for Home Depot -Communicate effectively customers -Advertise Kitchen Remodeling and its benefit to potential customers
  • Position entails having excellent time management, data entry and telephone/people skills.

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Average Salary:

Top 10 Best States for Lead Generators

  1. Rhode Island
  2. New Jersey
  3. South Dakota
  4. Nevada
  5. Wisconsin
  6. Colorado
  7. North Carolina
  8. Delaware
  9. Connecticut
  10. Pennsylvania
  • (8 jobs)
  • (61 jobs)
  • (5 jobs)
  • (18 jobs)
  • (39 jobs)
  • (49 jobs)
  • (55 jobs)
  • (4 jobs)
  • (15 jobs)
  • (67 jobs)

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