A lead generator is an individual who appeals and beckons concerned guests and candidates to purchase a commodity or service from an organization. As a lead generator, you have to set up a lead reproduction plan to draw in leads. In marketing, you are to stir up client reviews and concerns about goods and services, arrange meetings, and search for likely customers for the merchandising team.

You are the starting point in the inquiry process, and merchandising team depends on your compelling ability and clever strategies of looking out for probable clients. Your main equipment as a lead generator is mostly the telephone, although you may get fresh deals via emails and canvassing using different methods like social media.

A lead generator must hold a bachelor's degree or an associate degree in business, communication, or marketing. Also, you must have good communication, leadership, marketing, and management skills. You should also pay attention to details and be flawless in digital sales and the use of emails. You will earn $17,758 as an average annual salary, though it ranges from $10,000 to $31,000.

What Does a Lead Generator Do

There are certain skills that many lead generators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, leadership skills and management skills.

Learn more about what a Lead Generator does

How To Become a Lead Generator

If you're interested in becoming a lead generator, one of the first things to consider is how much education you need. We've determined that 51.8% of lead generators have a bachelor's degree. In terms of higher education levels, we found that 5.8% of lead generators have master's degrees. Even though most lead generators have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Lead Generator

Lead Generator Career Paths

Average Salary for a Lead Generator

Lead Generators in America make an average salary of $24,158 per year or $12 per hour. The top 10 percent makes over $36,000 per year, while the bottom 10 percent under $15,000 per year.
Average Lead Generator Salary
$24,158 Yearly
$11.61 hourly
$15,000
10 %
$24,000
Median
$36,000
90 %

What Am I Worth?

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How To Become a Lead Generator
How To Become a Lead Generator Career Overview

States With The Most Lead Generator Jobs

Mouse over a state to see the number of active lead generator jobs in each state. The darker areas on the map show where lead generators earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Lead Generator Jobs By State

RankStateNumber of JobsAverage Salary
1California512$28,204
2Kansas331$20,575
3Oklahoma329$18,549
4Nevada321$24,542
5Arkansas295$19,286
6Florida288$25,375
7Texas284$26,909
8Idaho245$19,521
9Nebraska244$19,962
10New Mexico229$22,422
11Pennsylvania225$28,060
12New York205$36,842
13New Jersey194$36,949
14Illinois185$29,920
15Montana166$21,986
16Virginia161$25,525
17North Carolina157$23,799
18Massachusetts153$35,401
19Ohio144$22,751
20South Dakota114$27,866
21Georgia111$23,088
22Alaska107$23,110
23Indiana106$20,035
24Minnesota104$24,209
25Washington102$29,936
26Arizona91$24,350
27Connecticut87$36,296
28Wisconsin86$29,843
29Maryland85$29,970
30Utah83$18,556
31Michigan82$23,532
32Oregon74$20,131
33Tennessee64$25,754
34Colorado62$31,812
35Kentucky58$19,921
36Missouri54$17,985
37Rhode Island47$32,079
38South Carolina44$21,692
39New Hampshire40$31,861
40Alabama37$25,733
41Iowa34$20,939
42Louisiana33$22,550
43Mississippi22$19,482
44Vermont21$22,971
45West Virginia15$19,277
46Delaware14$32,555
47Hawaii14$20,410
48North Dakota13$19,041
49Maine12$29,454
50Wyoming10$18,837

Lead Generator Education

Lead Generator Majors

31.6 %

Lead Generator Degrees

Bachelors

51.8 %

Associate

18.3 %

High School Diploma

15.9 %

Top Colleges for Lead Generators

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. New York University

New York, NY • Private

In-State Tuition
$51,828
Enrollment
26,339

5. Pennsylvania State University

University Park, PA • Private

In-State Tuition
$18,454
Enrollment
40,108

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

8. Northeastern University

Boston, MA • Private

In-State Tuition
$51,522
Enrollment
13,760

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Lehigh University

Bethlehem, PA • Private

In-State Tuition
$52,930
Enrollment
5,030

Top Skills For a Lead Generator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 30.5% of lead generators listed lead generation on their resume, but soft skills such as communication skills and leadership skills are important as well.

  • Lead Generation, 30.5%
  • Good Communication, 9.5%
  • CRM, 6.8%
  • Digital Marketing, 5.0%
  • Life Insurance, 4.4%
  • Other Skills, 43.8%

Choose From 10+ Customizable Lead Generator Resume templates

Zippia allows you to choose from different easy-to-use Lead Generator templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Lead Generator resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Lead Generator Resume
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Lead Generator Demographics

Lead Generator Gender Distribution

Male
Male
56%
Female
Female
44%

After extensive research and analysis, Zippia's data science team found that:

  • Among lead generators, 43.6% of them are women, while 56.4% are men.

  • The most common race/ethnicity among lead generators is White, which makes up 70.9% of all lead generators.

  • The most common foreign language among lead generators is Spanish at 53.7%.

Work Experience Programs For Lead Generators

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Global Private Bank Program

Company: JPMorgan Chase

Cost: Free

Duration: 4.5-6 hours

Client Research and Problem Identification Program

Company: Accenture North America

Cost: Free

Duration: 4-5 hours

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Advanced Commerical Law Program

Company: King & Wood Mallesons

Cost: Free

Duration: 5-6 hours

Workplace Preparation Program

Company: ANZ

Cost: Free

Duration: 5-6 hours

Software Development Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Data Visualisation: Empowering Business with Effective Insights Program

Company: Tata

Cost: Free

Duration: 3.5-4.5 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Leading a classroom Program

Company: Teach for Australia

Cost: Free

Duration: 2 hours

Online Courses For Lead Generator That You May Like

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Schedule meetings emailing small to large companies for business development, B2B, startup, consultants, & entrepreneurs...

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B2B Sales Skill: How to Cold Call over the Phone with Purpose, Navigate through Gatekeepers and Set Client Meetings...

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Best States For a Lead Generator

Some places are better than others when it comes to starting a career as a lead generator. The best states for people in this position are New Jersey, New York, Connecticut, and Massachusetts. Lead generators make the most in New Jersey with an average salary of $36,949. Whereas in New York and Connecticut, they would average $36,842 and $36,296, respectively. While lead generators would only make an average of $35,401 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Lead Generator Jobs:
87
Highest 10% Earn:
$55,000
Location Quotient:
1.15

2. New Jersey

Total Lead Generator Jobs:
194
Highest 10% Earn:
$55,000
Location Quotient:
1.07

3. Rhode Island

Total Lead Generator Jobs:
47
Highest 10% Earn:
$49,000
Location Quotient:
1.69
Full List Of Best States For Lead Generators

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Top Lead Generator Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ lead generators and discovered their number of lead generator opportunities and average salary. Through our research, we concluded that The Home Depot was the best, especially with an average salary of $30,648. Directbuy follows up with an average salary of $32,269, and then comes American Residential Services with an average of $25,617. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a lead generator. The employers include CVS Health, Randstad North America, Inc., and Tom Ferry

Most Common Employers For Lead Generator

RankCompanyAverage SalaryHourly RateJob Openings
1EcoWater Systems$103,090$49.5616
2Directbuy$32,269$15.5134
3Harte Hanks$30,743$14.7821
4The Home Depot$30,648$14.73538
5Sears Holdings$29,968$14.4112
6Rackspace$29,614$14.2413
7Farmers Insurance$28,868$13.8813
8Keller Williams Realty$28,656$13.7814
9J. J. Keller & Associates$28,250$13.5819
10Clayton Homes$26,526$12.7517

Lead Generator Videos