Best states for a lead generator

Q: What is the best state for lead generators?

The best state to be a lead generator is Connecticut based on lead generator salaries and job opportunities.

Q: What is the highest paying state for lead generators?

The highest paying state for lead generators is Missouri based on Zippia’s salary database.

Q: What is the worst state for lead generators?

The worst state for lead generators is Missouri, due to a combination of low salaries and few job opportunities.

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Are you thinking of becoming a lead generator and really want to work at The Home Depot? Turns out, your chances to become a lead generator are better in some states than others.Although there are abundant lead generator jobs in the United States, a large number of them are in the Midwest. Connecticut is the best state in the country for lead generator jobs.

To do that, we looked at the most recent data we have available for the following criteria -- average annual wages, and availability of jobs for lead generators.We found that Connecticut is the best state for lead generator jobs, whereas Missouri is the worst.

10 best states for lead generators in 2026

1. Connecticut
Total lead generator jobs: 87
Average annual salary: $36,296
Lowest 10 percent earn: $23,000
Highest 10 percent earn: $55,000
Location Quotient:
1.15
Lead generator jobs in Connecticut
2. New Jersey
Total lead generator jobs: 194
Average annual salary: $36,949
Lowest 10 percent earn: $24,000
Highest 10 percent earn: $55,000
Location Quotient:
1.07
Lead generator jobs in New Jersey
3. Rhode Island
Total lead generator jobs: 47
Average annual salary: $32,079
Lowest 10 percent earn: $20,000
Highest 10 percent earn: $49,000
Location Quotient:
1.69
Lead generator jobs in Rhode Island
4. New York
Total lead generator jobs: 205
Average annual salary: $36,842
Lowest 10 percent earn: $24,000
Highest 10 percent earn: $55,000
Location Quotient:
0.7
Lead generator jobs in New York
5. Massachusetts
Total lead generator jobs: 153
Average annual salary: $35,401
Lowest 10 percent earn: $23,000
Highest 10 percent earn: $54,000
Location Quotient:
0.73
Lead generator jobs in Massachusetts
6. New Hampshire
Total lead generator jobs: 40
Average annual salary: $31,861
Lowest 10 percent earn: $20,000
Highest 10 percent earn: $48,000
Location Quotient:
1
Lead generator jobs in New Hampshire
7. South Dakota
Total lead generator jobs: 114
Average annual salary: $27,866
Lowest 10 percent earn: $19,000
Highest 10 percent earn: $40,000
Location Quotient:
4.67
Lead generator jobs in South Dakota
8. District of Columbia
Total lead generator jobs: 28
Average annual salary: $34,326
Lowest 10 percent earn: $23,000
Highest 10 percent earn: $50,000
Location Quotient:
0.73
Lead generator jobs in District of Columbia
9. Wisconsin
Total lead generator jobs: 86
Average annual salary: $29,843
Lowest 10 percent earn: $20,000
Highest 10 percent earn: $42,000
Location Quotient:
0.68
Lead generator jobs in Wisconsin
10. Delaware
Total lead generator jobs: 14
Average annual salary: $32,555
Lowest 10 percent earn: $21,000
Highest 10 percent earn: $48,000
Location Quotient:
0.49
Lead generator jobs in Delaware

Lead generator jobsNear Columbus, OH

How Zippia determines the best states to be a lead generator

You can read about how the best state rankings are calculated here.

Detailed list of the best states for a lead generator

Rank	State	Average salary	Lowest 10% earn	Population	Job count
1	Connecticut	$36,296	$23,000	3,588,184	87
2	New Jersey	$36,949	$24,000	9,005,644	194
3	Rhode Island	$32,079	$20,000	1,059,639	47
4	New York	$36,842	$24,000	19,849,399	205
5	Massachusetts	$35,401	$23,000	6,859,819	153
6	New Hampshire	$31,861	$20,000	1,342,795	40
7	South Dakota	$27,866	$19,000	869,666	114
8	District of Columbia	$34,326	$23,000	693,972	28
9	Wisconsin	$29,843	$20,000	5,795,483	86
10	Delaware	$32,555	$21,000	961,939	14
11	Pennsylvania	$28,060	$18,000	12,805,537	225
12	Nevada	$24,542	$16,000	2,998,039	321
13	Illinois	$29,920	$20,000	12,802,023	185
14	Colorado	$31,812	$21,000	5,607,154	62
15	California	$28,204	$18,000	39,536,653	512
16	Maryland	$29,970	$20,000	6,052,177	85
17	Washington	$29,936	$19,000	7,405,743	102
18	Florida	$25,375	$17,000	20,984,400	288
19	Maine	$29,454	$19,000	1,335,907	12
20	Texas	$26,909	$18,000	28,304,596	284
21	Virginia	$25,525	$17,000	8,470,020	161
22	New Mexico	$22,422	$15,000	2,088,070	229
23	Tennessee	$25,754	$17,000	6,715,984	64
24	Alaska	$23,110	$16,000	739,795	107
25	North Carolina	$23,799	$16,000	10,273,419	157
26	Montana	$21,986	$15,000	1,050,493	166
27	Vermont	$22,971	$15,000	623,657	21
28	Arizona	$24,350	$16,000	7,016,270	91
29	Alabama	$25,733	$17,000	4,874,747	37
30	Minnesota	$24,209	$16,000	5,576,606	104
31	Michigan	$23,532	$16,000	9,962,311	82
32	Ohio	$22,751	$15,000	11,658,609	144
33	Kansas	$20,575	$14,000	2,913,123	331
34	Nebraska	$19,962	$13,000	1,920,076	244
35	Georgia	$23,088	$15,000	10,429,379	111
36	Arkansas	$19,286	$13,000	3,004,279	295
37	Louisiana	$22,550	$15,000	4,684,333	33
38	Idaho	$19,521	$12,000	1,716,943	245
39	Oregon	$20,131	$13,000	4,142,776	74
40	Hawaii	$20,410	$17,000	1,427,538	14
41	Indiana	$20,035	$13,000	6,666,818	106
42	South Carolina	$21,692	$15,000	5,024,369	44
43	Kentucky	$19,921	$13,000	4,454,189	58
44	Oklahoma	$18,549	$12,000	3,930,864	329
45	Utah	$18,556	$12,000	3,101,833	83
46	Iowa	$20,939	$14,000	3,145,711	34
47	Wyoming	$18,837	$12,000	579,315	10
48	North Dakota	$19,041	$13,000	755,393	13
49	Mississippi	$19,482	$13,000	2,984,100	22
50	West Virginia	$19,277	$13,000	1,815,857	15
51	Missouri	$17,985	$12,000	6,113,532	54

Highest paying states for lead generators

Rank	State	Avg. Lead Generator Salary
1	Connecticut	$36,296
2	New Jersey	$36,949
3	Rhode Island	$32,079
4	New York	$36,842
5	Massachusetts	$35,401
6	New Hampshire	$31,861
7	South Dakota	$27,866
8	District of Columbia	$34,326
9	Wisconsin	$29,843
10	Delaware	$32,555
11	Pennsylvania	$28,060
12	Nevada	$24,542
13	Illinois	$29,920
14	Colorado	$31,812
15	California	$28,204
16	Maryland	$29,970
17	Washington	$29,936
18	Florida	$25,375
19	Maine	$29,454
20	Texas	$26,909
21	Virginia	$25,525
22	New Mexico	$22,422
23	Tennessee	$25,754
24	Alaska	$23,110
25	North Carolina	$23,799
26	Montana	$21,986
27	Vermont	$22,971
28	Arizona	$24,350
29	Alabama	$25,733
30	Minnesota	$24,209
31	Michigan	$23,532
32	Ohio	$22,751
33	Kansas	$20,575
34	Nebraska	$19,962
35	Georgia	$23,088
36	Arkansas	$19,286
37	Louisiana	$22,550
38	Idaho	$19,521
39	Oregon	$20,131
40	Hawaii	$20,410
41	Indiana	$20,035
42	South Carolina	$21,692
43	Kentucky	$19,921
44	Oklahoma	$18,549
45	Utah	$18,556
46	Iowa	$20,939
47	Wyoming	$18,837
48	North Dakota	$19,041
49	Mississippi	$19,482
50	West Virginia	$19,277
51	Missouri	$17,985

Best states for a lead generator

10 best states for lead generators in 2026

1. Connecticut

2. New Jersey

3. Rhode Island

4. New York

5. Massachusetts

6. New Hampshire

7. South Dakota

8. District of Columbia

9. Wisconsin

10. Delaware

Lead generator jobsNear Columbus, OH

How Zippia determines the best states to be a lead generator

Detailed list of the best states for a lead generator

Highest paying states for lead generators

Lead generator best states FAQs

What is the best state for lead generators?

What is the highest paying state for lead generators?

What is the worst state for lead generators?

Search for lead generator jobs

Total lead generator jobs:	87
Average annual salary:	$36,296
Lowest 10 percent earn:	$23,000
Highest 10 percent earn:	$55,000
Location Quotient:	1.15