Lead generator demographics and statistics in the US
Lead generator demographics research summary. Zippia estimates lead generator demographics and statistics in the United States by using a database of 30 million profiles. Our lead generator estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about lead generators after extensive research and analysis:
- There are over 5,151 lead generators currently employed in the United States.
- 43.6% of all lead generators are women, while 56.4% are men.
- The average lead generator age is 44 years old.
- The most common ethnicity of lead generators is White (67.1%), followed by Hispanic or Latino (15.4%), Asian (6.4%) and Black or African American (6.2%).
- Lead generators are most in-demand in New York, NY.
- New York, NY pays an annual average wage of $36,724, the highest in the US.
- In 2022, women lead generators earned 90% of what men earned.
- Connecticut is the best state for lead generators to live.
- Lead generators are 64% more likely to work at private companies in comparison to public companies.
On this page
Lead generator demographics by:
Lead generator gender statistics
43.6% of lead generators are women and 56.4% of lead generators are men.
- Male, 56.4%
- Female, 43.6%
Lead generator gender ratio
| Gender | Percentages |
|---|---|
| Male | 56.4% |
| Female | 43.6% |
Lead generator gender pay gap
Women earn 90¢ for every $1 earned by men
Male income
$25,087
Female income
$22,613
Lead generator gender ratio over time
This data breaks down the percentage of men and women in lead generator positions over time. Currently, 43.6% of lead generators are female.
Lead generator gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 62.35% | 37.65% |
| 2011 | 61.65% | 38.35% |
| 2012 | 60.82% | 39.18% |
| 2013 | 61.36% | 38.64% |
| 2014 | 63.24% | 36.76% |
| 2015 | 61.91% | 38.09% |
| 2016 | 62.84% | 37.16% |
| 2017 | 60.14% | 39.86% |
| 2018 | 60.05% | 39.95% |
| 2019 | 58.02% | 41.98% |
| 2020 | 58.14% | 41.86% |
| 2021 | 56.36% | 43.64% |
Lead generator related jobs gender ratio
We compared lead generators with similar job titles to see how gender ratios vary. As you can see, district commercial superintendent and street superintendent have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Administrative Assistant To General Manager | 9% | 91% |
| Manager Stylist | 9% | 91% |
| Salon Manager | 12% | 88% |
| Lead Generator | 56% | 44% |
| General Superintendent | 97% | 3% |
| Street Superintendent | 97% | 3% |
| District Commercial Superintendent | 98% | 2% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Lead generator demographics by race
The most common ethnicity among lead generators is White, which makes up 67.1% of all lead generators. Comparatively, 15.4% of lead generators are Hispanic or Latino and 6.4% of lead generators are Asian.
- White, 67.1%
- Hispanic or Latino, 15.4%
- Asian, 6.4%
- Black or African American, 6.2%
- Unknown, 4.3%
- American Indian and Alaska Native, 0.6%
Lead generator race
| Lead generator race | Percentages |
|---|---|
| White | 67.1% |
| Hispanic or Latino | 15.4% |
| Asian | 6.4% |
| Black or African American | 6.2% |
| Unknown | 4.3% |
| American Indian and Alaska Native | 0.6% |
Lead generator race and ethnicity over time
See how lead generator racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Lead generator race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.80% | 6.35% | 5.31% | 11.24% |
| 2011 | 74.63% | 6.51% | 5.33% | 10.96% |
| 2012 | 74.29% | 6.08% | 5.47% | 12.03% |
| 2013 | 74.79% | 5.91% | 5.51% | 11.40% |
| 2014 | 73.69% | 5.87% | 5.41% | 12.75% |
| 2015 | 73.70% | 5.94% | 5.35% | 12.67% |
| 2016 | 71.37% | 6.45% | 5.80% | 13.89% |
| 2017 | 72.72% | 5.93% | 5.54% | 13.38% |
| 2018 | 72.29% | 5.70% | 6.11% | 13.25% |
| 2019 | 70.91% | 5.98% | 6.15% | 14.32% |
| 2020 | 69.15% | 6.01% | 5.80% | 14.22% |
| 2021 | 67.10% | 6.25% | 6.42% | 15.42% |
Lead generator wage gap by race
According to our data, asian lead generators have the highest average salary compared to other ethnicities. Black or african american lead generators have the lowest average salary at $24,029.
| Ethnicity | Salary |
|---|---|
| Unknown | $24,727 |
| White | $25,639 |
| Black or African American | $24,029 |
| Asian | $26,037 |
| Hispanic or Latino | $25,053 |
Average lead generator age
See how the average age of lead generators varies based on ethnicity and gender.
Male
Female
Lead generator age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 42 | 45 |
| Unknown | 42 | 41 |
| Asian | 43 | 41 |
| Hispanic or Latino | 42 | 40 |
| White | 45 | 44 |
| American Indian and Alaska Native | 43 | 44 |
Lead generator age breakdown
The average age of lead generators is 40+ years years old, representing 64% of the lead generator population.
Lead generator age breakdown
| Lead Generator Years | Percentages |
|---|---|
| 40+ years | 64% |
| 30-40 years | 30% |
| 20-30 years | 6% |
Lead generator educational attainment
The most common degree for lead generators is bachelor's degree, with 52% of lead generators earning that degree. The second and third most common degree levels are associate degree degree at 18% and associate degree degree at 16%.
- Bachelor's, 52%
- Associate, 18%
- High School Diploma, 16%
- Master's, 6%
- Other Degrees, 8%
Lead generators by degree level
| Lead generator degree | Percentages |
|---|---|
| Bachelor's | 52% |
| Associate | 18% |
| High School Diploma | 16% |
| Master's | 6% |
| Other Degrees | 8% |
Lead generator jobs you might like
Lead generator wage gap by degree level
According to the data, lead generators with a Master's degree earn more than those without, at $31,199 annually. With a Doctorate degree, lead generators earn a median annual income of $30,057 compared to $26,906 for lead generators with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $31,199 |
| High School Diploma or Less | $21,984 |
| Bachelor's Degree | $26,906 |
| Doctorate Degree | $30,057 |
| Some College/ Associate Degree | $22,657 |
Lead generator employment statistics
Most lead generators work for a private in the technology industry.
Company size where lead generators work
Below, you can see the size of companies where lead generators work.
Lead generator jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 30% |
Lead generator jobs by company type
Employees with the lead generator job title have their preferences when it comes to working for a company. For instance, most lead generators prefer to work at private companies over public companies.
Lead generator jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 31% |
| Private | 64% |
| Government | 2% |
Lead generator jobs by industry
The most common industries for lead generators are technology, professional and construction.
Lead generator industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 15% |
| Professional | 11% |
| Technology | 11% |
| Construction | 8% |
| Retail | 7% |
| Media | 6% |
| Finance | 5% |
| Manufacturing | 5% |
| Hospitality | 3% |
| Health Care | 3% |
| Telecommunication | 3% |
| Insurance | 3% |
| Education | 3% |
| Start-up | 3% |
| Internet | 2% |
| Transportation | 2% |
| Energy | 2% |
| Non Profits | 2% |
| Real Estate | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Agriculture | 1% |
Lead generator turnover and employment statistics
Lead generator unemployment rate over time
The unemployment rate for lead generators between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Lead generator unemployment rate by year
| Year | Lead generator unemployment rate |
|---|---|
| 2010 | 6.02% |
| 2011 | 5.17% |
| 2012 | 4.50% |
| 2013 | 3.74% |
| 2014 | 3.19% |
| 2015 | 2.83% |
| 2016 | 2.57% |
| 2017 | 2.68% |
| 2018 | 2.15% |
| 2019 | 2.22% |
| 2020 | 3.68% |
| 2021 | 4.01% |
Average lead generator tenure
The average lead generator stays at their job for 1-2 years, based on the 6,932 lead generators resumes in Zippia's database.
Lead generator tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 39% |
| 1-2 years | 31% |
| 3-4 years | 10% |
| 5-7 years | 11% |
| 8-10 years | 4% |
| 11+ years | 5% |
Lead generator LGBT ratio compared to similar jobs
Review the percent of lead generators that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Facilities Coordinator | 7.93% | 25,621 |
| Environmental Services Director | 8.41% | 87,417 |
| Internet Sales Consultant | 9.38% | 28,456 |
| Lead Generator | 10.39% | - |
| Vice President And Manager | 11.63% | 45,981 |
| Controller/Office Manager | 13.02% | 53,755 |
| Promotion Manager | 14.95% | 8,515 |
Similar lead generator jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Facilities Coordinator | 7.93% | 25,621 |
| Environmental Services Director | 8.41% | 87,417 |
| Internet Sales Consultant | 9.38% | 28,456 |
| Vice President And Manager | 11.63% | 45,981 |
| Controller/Office Manager | 13.02% | 53,755 |
| Promotion Manager | 14.95% | 8,515 |
Foreign languages spoken by lead generators
The most common foreign language among lead generators is Spanish at 53.7%. The second-most popular foreign language spoken is French at 10.6% and German is the third-most popular at 4.2%.
- Spanish, 53.7%
- French, 10.6%
- German, 4.2%
- Chinese, 3.7%
- Russian, 3.7%
- Other, 24.1%
Lead generator languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 53.7% |
| French | 10.6% |
| German | 4.2% |
| Chinese | 3.7% |
| Russian | 3.7% |
| Other | 24.1% |
