Post job
zippia ai icon

Automatically apply for jobs with Zippia

Upload your resume to get started.

Lead generator skills for your resume and career

Updated January 8, 2025
5 min read
Below we've compiled a list of the most critical lead generator skills. We ranked the top skills for lead generators based on the percentage of resumes they appeared on. For example, 30.5% of lead generator resumes contained lead generation as a skill. Continue reading to find out what skills a lead generator needs to be successful in the workplace.

15 lead generator skills for your resume and career

1. Lead Generation

Here's how lead generators use lead generation:
  • Introduced an innovative lead generation methodology leveraging SalesForce.com.
  • Lead Generation, Sales, Product Demonstration Researched and generated leads, coordinated across organization to introduce qualified prospects into pipeline.

2. Good Communication

Here's how lead generators use good communication:
  • Fill out lead sheets by attaining customer information Skills Used Good Communication!

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how lead generators use crm:
  • Collected and entered customer information in CRM database.
  • Developed business rules for Microsoft CRM implementation

4. Digital Marketing

Here's how lead generators use digital marketing:
  • Planned and executed lead-generation program for digital marketing agency.
  • Full Integrated local digital marketing agency.

5. Life Insurance

Here's how lead generators use life insurance:
  • Source new sales opportunities through outbound cold calls to, business, auto, home, renters & life insurances prospects.
  • Qualified leads (cold calls) made appointments for this long-term care/life insurance company, specializing in the senior market.

6. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how lead generators use customer service:
  • Informed clients on various enterprise software solutions to improve customer service and maximize return on technology investment.
  • Received numerous compliments from clients regarding my prompt communication and dedication to providing excellent customer service.

Choose from 10+ customizable lead generator resume templates

Build a professional lead generator resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your lead generator resume.

7. Telemarketing

Here's how lead generators use telemarketing:
  • Imported daily data files and maintained information regarding media buys and telemarketing activities.
  • Develop and execute training materials for all telemarketing individuals on bi-annual basis.

8. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how lead generators use outbound calls:
  • Achieve performance goals by making outbound calls to high level executives and setting appointments for sales reps to meet with them.
  • Communicated with Company Owners, C-Level Executives, Directors, and IT Managers by making 150+ warm/cold outbound calls per day.

9. Sales Appointments

Here's how lead generators use sales appointments:
  • Interviewed customers and set residential HVAC replacement sales appointments.
  • Consulted on product line and strategy for appointment setting of qualified leads for sales appointments consultants, and technical sales clients.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how lead generators use business development:
  • Assisted President of a start-up technology company that manages legal billing- Support business development director in preparation for the client-prospecting phase
  • Performed market intelligence and reported results to higher management, and communicated findings to national sales and business development groups.

11. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how lead generators use salesforce:
  • Follow up on all leads generated by the website and cold calling, update all activity in SalesForce.com.
  • Used the phone and email to communicate with the companies that were assigned in the SalesForce Database.

12. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how lead generators use product knowledge:
  • Led team in certification of cosmetic makeover certification as well as initiated various education sessions regarding product knowledge and selling.
  • Acquired product knowledge and marketing concepts within particular industry.

13. HVAC

Here's how lead generators use hvac:
  • Identified and generated opportunities to recommend savings and more energy efficient HVAC systems to customers
  • Generated customer contacts for HVAC professional salespersons.

14. HR

HR stands for human resources and is used to describe the set of people who work for a company or an organization. HR responsibilities revolve around updating employee records and carrying out management processes like planning, recruitment, evaluation, and selection processes. HR is a key contributor to any company or organization's growth as they are in charge of hiring the right employees, processing payrolls, conducting disciplinary actions, etc.

Here's how lead generators use hr:
  • Advise on complex issues and programs which encompass HR policy and operations, as well as at time cross functional disciplines.
  • Supervised a staff of 300 developers in 15 countries supporting GM's HR, Payroll, and Corporate Staff applications.

15. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how lead generators use email campaigns:
  • Organized and developed successful marketing communications by utilizing cold calling, email campaigns and direct customer input.
  • Completed website integration, automated lead routing and developed nurturing drip email campaigns.
top-skills

What skills help Lead Generators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

List of lead generator skills to add to your resume

Lead generator skills

The most important skills for a lead generator resume and required skills for a lead generator to have include:

  • Lead Generation
  • Good Communication
  • CRM
  • Digital Marketing
  • Life Insurance
  • Customer Service
  • Telemarketing
  • Outbound Calls
  • Sales Appointments
  • Business Development
  • Salesforce
  • Product Knowledge
  • HVAC
  • HR
  • Email Campaigns
  • PowerPoint
  • SEO
  • Cold Calls
  • Inbound Calls
  • Facebook
  • Schedule Appointments
  • Windows
  • Refurbishment
  • Linkedin
  • Depot
  • Sales Reps
  • ROI
  • SEM
  • Lead Management
  • Real Estate
  • Pardot
  • Sales Process
  • Trade Shows
  • Marketo
  • Sales Cycle
  • Installation Programs
  • Generate Sales
  • Sales Pipeline
  • Costco
  • Content Marketing
  • Generate Interest
  • Sales
  • HTML
  • Retrofit
  • Health Insurance
  • Sales Floor
  • Channel Marketing
  • Customer Relations

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse executive management jobs