What does a lead generator do?
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
Lead generator responsibilities
Here are examples of responsibilities from real lead generator resumes:
- Manage LinkedIn group membership and posting of announcements.
- Lead hiring and management over a team of sales, graphics and HTML programmers.
- Generate leads to qualify them and enroll them in the Facebook exclusive educational support program.
- Manage marketing activities including development and scheduling of campaigns, reporting, lead nurturing, and ROI.
- Follow up on all leads generate by the website and cold calling, update all activity in SalesForce.com.
- Generate new leads through home shows, booths at various Costco stores, fairs, and other misc.
- Work with local job board companies, LinkedIn, Facebook, and other Internet social networks.
- Create all flyers for store promotions.
- Conduct on-site training at all TM centers.
- Complete and submit TM department weekly payroll.
- Market out candidates to new companies on Linkedin.
- Change incorporation and refurbishment commercial program 787-8 and 747-8.
- Plan and teach motivational workshops which boast moral and enhance attitude.
- Clean and re-rank merchants in SalesForce using extreme detail from online review sites.
- Repair and install sliders, windows, doors, building framework and trim, flooring, layout stairs.
Lead generator skills and personality traits
We calculated that 31% of Lead Generators are proficient in Lead Generation, Good Communication, and CRM. They’re also known for soft skills such as Communication skills, Leadership skills, and Management skills.
We break down the percentage of Lead Generators that have these skills listed on their resume here:
- Lead Generation, 31%
Introduced an innovative lead generation methodology leveraging SalesForce.com.
- Good Communication, 10%
Fill out lead sheets by attaining customer information Skills Used Good Communication!
- CRM, 7%
Collected and entered customer information in CRM database.
- Digital Marketing, 5%
Planned and executed lead-generation program for digital marketing agency.
- Life Insurance, 4%
Source new sales opportunities through outbound cold calls to, business, auto, home, renters & life insurances prospects.
- Customer Service, 4%
Informed clients on various enterprise software solutions to improve customer service and maximize return on technology investment.
"lead generation," "good communication," and "crm" are among the most common skills that lead generators use at work. You can find even more lead generator responsibilities below, including:
Communication skills. To carry out their duties, the most important skill for a lead generator to have is communication skills. Their role and responsibilities require that "top executives must be able to convey information clearly and persuasively." Lead generators often use communication skills in their day-to-day job, as shown by this real resume: "utilized communication techniques and people skills to attract home depot customers throughout the store to available will fix it hvac displays. "
Leadership skills. Many lead generator duties rely on leadership skills. "top executives must be able to shape and direct an organization by coordinating policies, people, and resources.," so a lead generator will need this skill often in their role. This resume example is just one of many ways lead generator responsibilities rely on leadership skills: "provide leadership, guidance, training, and communicate goals and objectives to a staff of hr specialists. "
Problem-solving skills. lead generator responsibilities often require "problem-solving skills." The duties that rely on this skill are shown by the fact that "top executives need to identify and resolve issues within an organization." This resume example shows what lead generators do with problem-solving skills on a typical day: "acted as point of contact for customer relationship management for problem resolution. "
Time-management skills. Another common skill required for lead generator responsibilities is "time-management skills." This skill comes up in the duties of lead generators all the time, as "top executives do many tasks concurrently to ensure that their work gets done and that the organization meets its goals." An excerpt from a real lead generator resume shows how this skill is central to what a lead generator does: "work with aggressive sales deadlines, maintain and exceeded sales goals while demonstrating excellent customer service and organization skills. "
The three companies that hire the most lead generators are:
- 3M Company52 lead generators jobs
- CVS Health24 lead generators jobs
- Google16 lead generators jobs
Choose from 10+ customizable lead generator resume templates
Build a professional lead generator resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your lead generator resume.Compare different lead generators
Lead generator vs. Business manager
A business manager is responsible for directing the overall operations of the company, ensuring that all employees do their tasks efficiently and accurately. Business managers' duties include developing strategic solutions, evaluating employees' performance, identifying business opportunities to grow, monitoring the company's expenses to meet its budget goals, implementing techniques to boost the company's revenue and profitability, and adhering to the company's legal policies and procedures. A business manager must have excellent leadership and interpersonal skills to supervise daily operations.
While similarities exist, there are also some differences between lead generators and business manager. For instance, lead generator responsibilities require skills such as "lead generation," "good communication," "crm," and "digital marketing." Whereas a business manager is skilled in "project management," "human resources," "payroll taxes," and "business plan." This is part of what separates the two careers.
Business managers really shine in the technology industry with an average salary of $98,577. Comparatively, lead generators tend to make the most money in the retail industry with an average salary of $30,558.business managers tend to reach higher levels of education than lead generators. In fact, business managers are 6.6% more likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.Lead generator vs. Customer service manager
Customer service managers are in charge of overseeing a group of customer service associates. They ensure that key metrics are met by the employees. These metrics usually include average handling time and customer satisfaction ratings. They also give coaching to employees who might need additional guidance in reaching team goals. Customer service managers are expected to have had experience on the operations floor to balance their role as a strategic leader and a people manager. They should have customer service skills, decision-making skills, and communication skills.
In addition to the difference in salary, there are some other key differences worth noting. For example, lead generator responsibilities are more likely to require skills like "lead generation," "good communication," "crm," and "digital marketing." Meanwhile, a customer service manager has duties that require skills in areas such as "strong customer service," "payroll," "customer satisfaction," and "iso." These differences highlight just how different the day-to-day in each role looks.
Customer service managers may earn a higher salary than lead generators, but customer service managers earn the most pay in the manufacturing industry with an average salary of $57,488. On the other hand, lead generators receive higher pay in the retail industry, where they earn an average salary of $30,558.Average education levels between the two professions vary. Customer service managers tend to reach similar levels of education than lead generators. In fact, they're 1.1% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.Lead generator vs. Director, inside sales
The role of inside sales directors is to sell services and products over the phone. They are responsible for overseeing sales representatives who make and take telephone calls. They must ensure that the inside sales department is operating smoothly and that sales quotas are met by sales representatives. They may also be involved in the recruitment and training of new sales employees, settle sales disputes in a highly-pressured environment, and ensure that sales representatives have consistent sales leads.
The required skills of the two careers differ considerably. For example, lead generators are more likely to have skills like "lead generation," "good communication," "crm," and "digital marketing." But a director, inside sales is more likely to have skills like "purchase orders," "order entry," "sales support," and "customer satisfaction."
Directors, inside sales earn the best pay in the technology industry, where they command an average salary of $83,668. Lead generators earn the highest pay from the retail industry, with an average salary of $30,558.directors, inside sales typically earn similar educational levels compared to lead generators. Specifically, they're 1.2% more likely to graduate with a Master's Degree, and 0.6% more likely to earn a Doctoral Degree.Lead generator vs. Store manager
A store manager is responsible for monitoring the daily operations, making sure of its smooth and efficient performance with the best services provided to the customers. Store managers' duty also includes tracking the budget of the store to ensure that all expenses are meeting the sales goals. A store manager must also be able to plan and share strategies to boost sales performance and provide the needed support for the employees by communicating with them regularly, listening on suggestions, and taking necessary actions for complaints as required.
Types of lead generator
Updated January 8, 2025











