Lead graphic designers are in charge of creating the visual identity of a brand, product, or business. They lead a team of graphic designers working to realize their vision and come up with comprehensive visual communication campaigns with a complex marketing impact.
Working as a lead graphic designer, you will be expected to make independent creative decisions, guide graphic designers on your team, approve their efforts, or push them in the direction you think the project should go. You will need to be an experienced professional to take on this role, with years of practice behind you creating advertising and branding materials.
You will be using digital design programs such as Photoshop, Lightroom, InDesign, and Illustrator on a daily basis. You will need to keep an up-to-date insight into visual advertising trends and have a feel for efficient use of colors, printing options, layouts, and the like. Keeping in contact with printing presses and vendors will also be your task.