The Lead Manager is a role generally meant to employ a number of methods and strategies to increase and maintain profit, efficiency, customer engagement, and brand loyalty.
The Manager is tasked with systemizing marketing and advertising efforts and increasing revenue and sales. They also focus on customers, engage with them, improve customer service, and conduct research to understand how a company's consumers behave and how they engage with the company's products, services, and advertisement efforts. Though it may seem simple at first glance, the Lead Manager will have to engage with an increasing number of teammates, consumers and clients, investors, higher management, and even employees and managers of other businesses.
A good Lead Manager will have a few years of experience in sales and marketing and might even have an Associate's or a Bachelor's degree in Marketing, Public Relations, or Sales, or a closely related subject, though the experience and the portfolio of past projects and results are often more important.