The Lead Manager is a role generally meant to employ a number of methods and strategies to increase and maintain profit, efficiency, customer engagement, and brand loyalty.
The Manager is tasked with systemizing marketing and advertising efforts and increasing revenue and sales. They also focus on customers, engage with them, improve customer service, and conduct research to understand how a company's consumers behave and how they engage with the company's products, services, and advertisement efforts. Though it may seem simple at first glance, the Lead Manager will have to engage with an increasing number of teammates, consumers and clients, investors, higher management, and even employees and managers of other businesses.
A good Lead Manager will have a few years of experience in sales and marketing and might even have an Associate's or a Bachelor's degree in Marketing, Public Relations, or Sales, or a closely related subject, though the experience and the portfolio of past projects and results are often more important.
There is more than meets the eye when it comes to being a lead manager. For example, did you know that they make an average of $57.38 an hour? That's $119,355 a year!
Between 2018 and 2028, the career is expected to grow 6% and produce 150,600 job opportunities across the U.S.
There are certain skills that many lead managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, management skills and time-management skills.
When it comes to the most important skills required to be a lead manager, we found that a lot of resumes listed 17.0% of lead managers included safety procedures, while 14.0% of resumes included sales floor, and 13.3% of resumes included sales goals. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the lead manager job title. But what industry to start with? Most lead managers actually find jobs in the retail and hospitality industries.
If you're interested in becoming a lead manager, one of the first things to consider is how much education you need. We've determined that 38.5% of lead managers have a bachelor's degree. In terms of higher education levels, we found that 10.6% of lead managers have master's degrees. Even though most lead managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a lead manager. When we researched the most common majors for a lead manager, we found that they most commonly earn bachelor's degree degrees or high school diploma degrees. Other degrees that we often see on lead manager resumes include associate degree degrees or master's degree degrees.
You may find that experience in other jobs will help you become a lead manager. In fact, many lead manager jobs require experience in a role such as sales associate. Meanwhile, many lead managers also have previous career experience in roles such as cashier or assistant manager.