What is a Lead Manager

The Lead Manager is a role generally meant to employ a number of methods and strategies to increase and maintain profit, efficiency, customer engagement, and brand loyalty.

The Manager is tasked with systemizing marketing and advertising efforts and increasing revenue and sales. They also focus on customers, engage with them, improve customer service, and conduct research to understand how a company's consumers behave and how they engage with the company's products, services, and advertisement efforts. Though it may seem simple at first glance, the Lead Manager will have to engage with an increasing number of teammates, consumers and clients, investors, higher management, and even employees and managers of other businesses.

A good Lead Manager will have a few years of experience in sales and marketing and might even have an Associate's or a Bachelor's degree in Marketing, Public Relations, or Sales, or a closely related subject, though the experience and the portfolio of past projects and results are often more important.

There is more than meets the eye when it comes to being a Lead Manager. For example, did you know that they make an average of $41.13 an hour? That's $85,552 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 150,600 job opportunities across the U.S.

What Does a Lead Manager Do

There are certain skills that many Lead Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Communication skills, Management skills and Time-management skills.

Learn more about what a Lead Manager does

How To Become a Lead Manager

If you're interested in becoming a Lead Manager, one of the first things to consider is how much education you need. We've determined that 51.9% of Lead Managers have a bachelor's degree. In terms of higher education levels, we found that 8.5% of Lead Managers have master's degrees. Even though most Lead Managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Lead Manager. When we researched the most common majors for a Lead Manager, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on Lead Manager resumes include High School Diploma degrees or Master's Degree degrees.

You may find that experience in other jobs will help you become a Lead Manager. In fact, many Lead Manager jobs require experience in a role such as Sales Associate. Meanwhile, many Lead Managers also have previous career experience in roles such as Cashier or Assistant Manager.

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Average Salary for a Lead Manager

Lead Managers in America make an average salary of $85,552 per year or $41 per hour. The top 10 percent makes over $121,000 per year, while the bottom 10 percent under $60,000 per year.
Average Salary
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Lead Manager Demographics

Lead Manager Gender Statistics


54.2 %


45.8 %

Lead Manager Ethnicity Statistics


71.2 %

Hispanic or Latino

14.1 %


6.1 %

Lead Manager Foreign Languages Spoken Statistics


56.7 %


9.4 %


4.7 %
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Lead Manager Education

Lead Manager Majors

30.0 %

Lead Manager Degrees


51.9 %


17.0 %

High School Diploma

15.2 %

Top Colleges for Lead Managers

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

2. Northwestern University

Evanston, IL • Private

In-State Tuition

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition

4. New York University

New York, NY • Private

In-State Tuition

5. Pennsylvania State University

University Park, PA • Private

In-State Tuition

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition

7. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition

8. Northeastern University

Boston, MA • Private

In-State Tuition

9. Bentley University

Waltham, MA • Private

In-State Tuition

10. Lehigh University

Bethlehem, PA • Private

In-State Tuition
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Supply Chain Management Basics: An MBA style course to boost your career as a business operations & logistics manager...

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Top Skills For a Lead Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.0% of Lead Managers listed Safety Procedures on their resume, but soft skills such as Communication skills and Management skills are important as well.

  • Safety Procedures, 17.0%
  • Sales Floor, 14.0%
  • Sales Goals, 13.3%
  • Performance Evaluations, 8.9%
  • Product Knowledge, 7.8%
  • Other Skills, 39.0%

Best States For a Lead Manager

Some places are better than others when it comes to starting a career as a Lead Manager. The best states for people in this position are New York, New Jersey, Delaware, and California. Lead Managers make the most in New York with an average salary of $120,060. Whereas in New Jersey and Delaware, they would average $119,423 and $117,037, respectively. While Lead Managers would only make an average of $114,190 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Hampshire

Total Lead Manager Jobs:
Highest 10% Earn:
Location Quotient:
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Jersey

Total Lead Manager Jobs:
Highest 10% Earn:
Location Quotient:
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Delaware

Total Lead Manager Jobs:
Highest 10% Earn:
Location Quotient:
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Lead Managers

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Top Lead Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Lead Managers and discovered their number of Lead Manager opportunities and average salary. Through our research, we concluded that Sears Holdings was the best, especially with an average salary of $77,923. Little Caesars follows up with an average salary of $37,663, and then comes Dollar General with an average of $66,041. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Lead Manager. The employers include VMware, Verizon Communications, and PepsiCo

Most Common Employers For Lead Manager

RankCompanyZippia ScoreAverage Lead Manager SalaryAverage Salary

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Becoming a Lead Manager FAQs

How do I become a first time manager?

To become a first time manager, take initiative, lead projects for your team, and earn an internal promotion. The requirements for a management career vary between industries.

Managing a restaurant is a completely different experience with completely different challenges and responsibilities than managing a human resources team at a large corporation.

For most management careers, you will need to be knowledgeable and skilled in the industry that you would be managing. Depending on that industry, this could mean earning degrees or certifications. A bachelor's degree in something general, like business, is often a good starting place.

It is also common for managers to be selected internally from employees already working for the company. One route to a management job would be to simply work hard for a company, pay close attention to your employer's needs, and learn the industry as well as you can.

With that quality of experience behind you, inquire after and apply for management openings within your company.

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What defines a good manager?

A good manager is defined by their communication skills, goal-driven leadership, and ability to empower their team. Managers must balance the weight of their responsibilities with the needs of their team in a way that meets their goals efficiently.

A great manager should be skilled and knowledgeable in their industry; they should have a solid understanding of each of their subordinates' responsibilities. Managers must communicate effectively with their teams.

For a career in management, people skills are very important. A manager's biggest responsibility is managing their team. This can mean almost anything, from an office to the entire store staff or a small number of workers dedicated to a project.

No matter the size of the team, it's the manager's job to ensure that each member is aware of their responsibilities and able to complete them. With a great manager at the helm, workers should be happy and efficient.

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What qualifications do I need to be a manager?

The qualifications needed to be a manager are a bachelor's degree and at least five to seven years of work experience. This can vary depending on field and company, but most managerial roles have these qualifications as base requirements to be hired in the role.

These two qualifications allow a manager to develop important soft and hard skills that will allow them to excel in the role. The most important general skills for a manager are excellent verbal and written communications skills and leadership skills.

Unsurprisingly, it is critical that a manager be an expert communicator, not just for the work but also to run their team well.

They should also have highly developed skills in a variety of technologies. This is so because they can accurately monitor and analyze the work of the people they manage to assess their levels of success.

Finally, they should also have excellent interpersonal and leadership skills. This is because they are often leading interdepartmental strategies. This means they have to be able to ensure that everyone is on the same page and understands the importance of the work that is being done for the company.

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