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Working As a Lead Product Developer

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $110,000

    Average Salary

What Does A Lead Product Developer Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Lead Product Developer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Product Developer 2.9 years
Top Careers Before Lead Product Developer
Consultant 5.2%
Internship 5.2%
Engineer 3.5%
Top Careers After Lead Product Developer
Consultant 7.0%
Manager 5.2%
Owner 3.7%
Director 3.3%

Do you work as a Lead Product Developer?

Average Yearly Salary
$110,000
Show Salaries
$87,000
Min 10%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$140,000
Max 90%
Best Paying Company
CenturyLink
Highest Paying City
San Francisco, CA
Highest Paying State
New York
Avg Experience Level
3.3 years
How much does a Lead Product Developer make at top companies?
The national average salary for a Lead Product Developer in the United States is $111,061 per year or $53 per hour. Those in the bottom 10 percent make under $87,000 a year, and the top 10 percent make over $141,000.

Real Lead Product Developer Salaries

Job Title Company Location Start Date Salary
SR. Business Leader, Product Development Mastercard Worldwide NY Oct 01, 2010 $200,000
Business Leader, Product Development Mastercard International NY Aug 01, 2011 $165,000
Business Leader, Product Development Mastercard International Incorporated NY Sep 30, 2012 $154,800
Technical Lead-Product Development Symphony Services Corp. Dallas, TX Oct 01, 2012 $146,578
Business Leader, Product Development Mastercard International Incorporated NY Oct 01, 2014 $142,000
Lead Product Developer BMC Software, Inc. San Jose, CA Jun 04, 2011 $135,000
Lead Product Developer BMC Software, Inc. San Jose, CA Sep 24, 2014 $131,076
Lead Product Developer BMC Software, Inc. San Jose, CA Aug 18, 2014 $129,924
Software Technical Lead, Custom Products Development Thales Avionics, Inc. Irvine, CA Mar 17, 2015 $126,547
Group Leader In Sputtered Film Product Development Guardian Industries Corp Carleton, MI Oct 01, 2011 $124,332
Lead, Product Development Airline Tariff Publishing Company (Atpco) Dulles Town Center, VA Aug 31, 2016 $123,718
Group Leader, Pulmonary & Nasal Product Developmen Catalent Pharma Solutions Morrisville, NC Aug 10, 2014 $123,000
Lead Product Developer BMC Software, Inc. San Jose, CA Sep 06, 2013 $121,500
Lead Product Developer BMC Software, Inc. San Jose, CA Aug 26, 2015 $119,697 -
$190,100
Business Leader Commercial Product Development Visa U.S.A. Inc. Foster City, CA Apr 20, 2013 $119,600 -
$137,600
Lead Product Developer BMC Software, Inc. Lexington, MA Aug 08, 2016 $119,000 -
$167,600
Product Developer, Finishing Lead, Levi's Women Levi Strauss & Co. San Francisco, CA Aug 17, 2016 $114,404
Lead Product Developer BMC Software, Inc. New York, NY Sep 10, 2015 $114,100 -
$190,100
Lead Product Developer BMC Software, Inc. New York, NY Mar 08, 2016 $114,100 -
$190,100
Lead Product Developer BMC Software, Inc. Lexington, MA Sep 25, 2012 $112,174 -
$161,200
Lead Engineer-Product Development Symphony Teleca Services, Inc. Alpharetta, GA Jul 26, 2013 $105,100
Lead Engineer-Product Development Symphony Teleca Services Inc. Mountain View, CA Jun 24, 2013 $105,100
Product Developer, Finishing Lead, Levi's Women Levi Strauss & Co. San Francisco, CA Dec 08, 2016 $105,000
Leader-Product Development Mastercard International Incorporated OFallon, MO Apr 08, 2014 $103,000
Lead Engineer-Product Development Symphony Teleca Services, Inc. Alpharetta, GA Sep 17, 2013 $100,000
Project Lead, Product Development ISN Software Corporation Dallas, TX Dec 01, 2011 $100,000

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Top Skills for A Lead Product Developer

  1. New Product Development
  2. Project Management
  3. R
You can check out examples of real life uses of top skills on resumes here:
  • Evaluated the financial stability and technical capabilities of the supply base to assure seamless new product development and production support.
  • Gather customer requirements and utilize JIRA project management methodologies to develop key products.
  • Planned/organized/monitored/controlled projects for efficient and effective completion.
  • Utilized subject matter expertise skills to develop and maintain a database of manufacturing references for use throughout the organization.
  • Supported the PLM end user group for numerous Finished Good downloads and updates using SQL queries and/or RPG/RPG ILE programs.

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Average Salary:

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Top 10 Best States for Lead Product Developers

  1. New York
  2. New Jersey
  3. Virginia
  4. California
  5. Washington
  6. Rhode Island
  7. Delaware
  8. Colorado
  9. Connecticut
  10. Pennsylvania
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  • (290 jobs)
  • (823 jobs)

Lead Product Developer Demographics

Gender

Male

62.1%

Female

24.6%

Unknown

13.3%
Ethnicity

White

55.4%

Asian

17.5%

Hispanic or Latino

12.1%

Black or African American

9.7%

Unknown

5.3%
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Foreign Languages Spoken

Spanish

34.3%

French

17.1%

Chinese

11.4%

Mandarin

8.6%

Italian

8.6%

Japanese

5.7%

German

2.9%

Russian

2.9%

Carrier

2.9%

Gurung

2.9%

Hebrew

2.9%
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Lead Product Developer Education

Schools

Purdue University

8.6%

Georgia Institute of Technology -

6.0%

Michigan State University

6.0%

University of Chicago

6.0%

University of Florida

5.2%

University of Rochester

5.2%

University of Houston

5.2%

Lehigh University

5.2%

University of Southern California

5.2%

Carnegie Mellon University

5.2%

Arizona State University

4.3%

Villanova University

4.3%

Art Center College of Design

4.3%

New York University

4.3%

University of Phoenix

4.3%

Texas A&M University

4.3%

Northeastern University

4.3%

University of Arizona

4.3%

University of Illinois University Administration

4.3%

University of Alabama

3.4%
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Majors

Business

23.2%

Mechanical Engineering

11.3%

Computer Science

10.9%

Electrical Engineering

9.4%

Marketing

4.9%

Graphic Design

4.5%

Finance

4.0%

Management

3.8%

Chemistry

3.4%

Chemical Engineering

3.4%

Engineering And Industrial Management

2.8%

Biology

2.6%

Computer Engineering

2.6%

Engineering

2.6%

Biomedical Engineering

2.1%

Biochemistry, Biophysics, Molecular Biology

1.9%

Project Management

1.9%

Food Science

1.7%

Information Technology

1.7%

Computer Applications

1.5%
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Degrees

Masters

42.1%

Bachelors

34.4%

Other

9.0%

Doctorate

7.2%

Certificate

3.4%

Associate

3.0%

Diploma

0.9%
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