How to hire a lead sales representative

How to hire a lead sales representative, step by step

Here's a step-by-step lead sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a lead sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new lead sales representative
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a lead sales representative, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect lead sales representative also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of lead sales representatives and their corresponding salaries.

   Type of Lead Sales Representative	Description	Hourly rate
   Lead Sales Representative		$15-42
   Sales Team Leader	A sales team leader oversees the sales operations within a particular area, ensuring to reach goals within the allotted time. They are primarily responsible for setting goals, devising sales strategies, evaluating sales team performance, assigning tasks, and providing support and corrective measures should there be any concerns... Show more	$16-35
   Retail Sales Lead	Retail sales leads are responsible for the recruitment and training of new sales team members, assisting the management in selling products, and creating sales reports. Some duties and responsibilities of a retail sales lead include customer services such as answering inquiries and complaints, providing assistance and product information, suggesting items and opinions... Show more	$12-28

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Cleanliness
   • Customer Service
   • POS
   • Product Knowledge
   • Medicare
   • Outbound Calls
   • Customer Satisfaction
   • Sales Floor
   • Sales Process
   • Customer Complaints
   • Customer Accounts
   • Inbound Calls
   • Sales Objectives
   • Customer Inquiries

   Check all skills

   Responsibilities:

   • Lead CRM and software training with the dealership's BDR teams; purchase order arrangements track contracts and collect payments
   • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
   • Utilize computer programs such as word, excel and PowerPoint to help create teaching tools.
   • Maintain customer accounts with customer relationship management (CRM) database and ensure timely payments of all outstanding balances.
   • Assist clients in selection and completion of purchases including sales using POS system and assist in monitoring and logging inventory.
   • Present PowerPoint presentations in a classroom environment to regional managers.

3. Make a budget

   Including a salary range in your lead sales representative job description is a great way to entice the best and brightest candidates. A lead sales representative salary can vary based on several factors:

   • Location. For example, lead sales representatives' average salary in maine is 48% less than in rhode island.
   • Seniority. Entry-level lead sales representatives earn 64% less than senior-level lead sales representatives.
   • Certifications. A lead sales representative with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a lead sales representative's salary.

   Average lead sales representative salary

   $54,079yearly

   $26.00 hourly rate

   ---

   Entry-level lead sales representative salary

   $32,000 yearly salary

   Updated December 15, 2025

4. Writing a lead sales representative job description

   A good lead sales representative job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a lead sales representative job description:

   Lead sales representative job description example

   **About this role:**
   
   Wells Fargo is seeking a Lead Escalations Representative...
   
   **In this role, you will:**
   
   + Support less experienced Escalations team in interpreting and understanding complex policies as well as managing cross-group projects
   
   + Research, respond to, and resolve escalated inquiries
   
   + Perform or guide others on complex client inquiries and complaints that require planning, evaluation, and interpretation, as well as an understanding of financial services and customer support
   
   + Prioritize work and provide daily work leadership and mentorship to the support team
   
   + Lead or contribute to client issue resolutions that require coordination amongst various teams
   
   + Provide guidance and subject matter expertise to immediate Escalations team on performing comprehensive review of customer complaints
   
   + Consult project owners in case of high profile escalated case
   
   **Required Qualifications, US:**
   
   + 6+ years of customer contact within a Financial Services environment, Underwriting, Quality Assurance experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
   
   + 2+ years complaints experience
   
   @RWF22
   
   This position is not eligible for Visa Sponsorship.
   
   **We Value Diversity**
   
   At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
   
   Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
   
   Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
   
   Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
   
   **Company:** WELLS FARGO BANK
   
   **Req Number:** R-216875-3
   
   **Updated:** Wed Oct 12 20:02:22 UTC 2022
   
   **Location:** West Des Moines,Iowa

   Copy this example

   

5. Post your job

   There are a few common ways to find lead sales representatives for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your lead sales representative job on Zippia to find and recruit lead sales representative candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   Recruiting lead sales representatives requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new lead sales representative

   Once you've decided on a perfect lead sales representative candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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