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LeapFrog history
LeapFrog company history timeline
Sales in 1995 were $3 million.
LeapFrog, a member of VTech Group, is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read.
Wood began manufacturing the Phonics Desk in 1995.
Knowledge Universe acquired a majority stake in LeapFrog in October 1997.
By 1997 LeapFrog was off to a great start, with growing sales of its Phonics Desk and one other toy.
LeapFrog acquired Explore Technologies in August 1998.
LeapFrog opened its LeapFrog Schoolhouse division, which markets LeapFrog products directly to schools, in 1999.
The LeapPad launched in 1999 and became Leapfrog's flagship product.
The LeapPad began with just a few titles, but by 2000 there were more than 30 books in the SchoolHouse line, including titles for kids up to fifth grade and in subjects such as geography, music, and history.
Annual sales at LeapFrog reached steadily upward, getting close to $200 million by 2000.
By 2001, with toy sales overall flat, LeapFrog had revenue of more than $300 million, a 95 percent increase over the previous year, and net income of more than $10 million.
Beginning in 2002 it had partnered with Sega Toys Ltd. and the Benesse Corp. to introduce Japanese versions of its LeapPad product line.
LeapFrog co-founder Michael Wood became the company's chief executive officer in early 2002.
Sega Toys and Benesse also began producing LeapFrog toys localized for the Japanese market in 2002.
LeapFrog products were sold in more than 25 countries by 2003.
Tom Kalinske was appointed LeapFrog chief executive officer following Michael Wood's retirement in February 2004.
Jeffrey G. Katz replaced Kalinske as LeapFrog chief executive officer in 2006.
LeapFrog discontinued the LeapPad and released its Tag Reading System in June 2008.
William "Bill" Chiasson replaced Jeffrey Katz as LeapFrog president and chief executive officer in March 2010.
LeapFrog also released the Leapster Explorer educational handheld game console in 2010.
John Barbour was named the chief executive officer of LeapFrog in March 2011.
LeapFrog released the LeapPad Explorer educational tablet computer in 2011.
LeapFrog also released its LeapPad3 and LeapPad Ultra XDi tablet devices in 2014.
In August 2015, the company announced LeapFrog Epic, its new Android-based tablet for children, which was released in September 2015.
On April 4, 2016, VTech completed its $72 million acquisition of LeapFrog.
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LeapFrog competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Hasbro | 1923 | $4.1B | 5,600 | 136 |
| Fisher-Price | 1930 | $1.1B | 5,000 | - |
| Learning Resources | 1984 | $34.4M | 202 | 12 |
| Lytx | 1998 | $130.5M | 569 | 13 |
| Mediabrands | 2007 | $10.7B | 610 | - |
| Perceptive Software | 1995 | - | 3,000 | 9 |
| Dolby Laboratories | 1965 | $1.3B | 2,289 | 20 |
| Technical Communications | 1961 | $7.0M | 22 | - |
| Systems Source, Inc. | - | $2.0M | 15 | 4 |
| n&k Technology | 1992 | $10.8M | 20 | 9 |
LeapFrog history FAQs
Zippia gives an in-depth look into the details of LeapFrog, including salaries, political affiliations, employee data, and more, in order to inform job seekers about LeapFrog. The employee data is based on information from people who have self-reported their past or current employments at LeapFrog. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by LeapFrog. The data presented on this page does not represent the view of LeapFrog and its employees or that of Zippia.
LeapFrog may also be known as or be related to LEAPFROG ENTERPRISES INC, LeapFrog, LeapFrog Enterprises Inc, LeapFrog Enterprises Inc., LeapFrog Enterprises, Inc., Leapfrog and Leapfrog Enterprises, Inc.