How to hire a licensed insurance producer

How to hire a licensed insurance producer, step by step

Here's a step-by-step licensed insurance producer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a licensed insurance producer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new licensed insurance producer
• Step 8: Go through the hiring process checklist

What does a licensed insurance producer do?

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1. Identify your hiring needs

   The licensed insurance producer hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A licensed insurance producer's background is also an important factor in determining whether they'll be a good fit for the position. For example, licensed insurance producers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of licensed insurance producer salaries for various roles:

   Type of Licensed Insurance Producer	Description	Hourly rate
   Licensed Insurance Producer	Insurance sales agents help insurance companies generate new business by contacting potential customers and selling one or more types of insurance. Insurance sales agents explain various insurance policies and help clients choose plans that suit them.	$21-46
   Geek Squad Agent	A geek squad agent specializes in providing various computer services such as technical and maintenance support. Their responsibilities typically revolve around communicating with clients through calls or correspondence, troubleshooting, and helping them navigate through complex operations... Show more	$9-24
   Agent	Agents are individuals who are employed by their clients to represent them in various dealings. Agents are usually employed by people in the show business industry, such as actors, writers, or directors... Show more	$9-34

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Work Ethic
   • Lead Generation
   • Annuities
   • Customer Service
   • Insurance Sales
   • Auto Insurance
   • Casualty Insurance
   • Financial Services
   • Life Insurance Policies
   • Health Insurance Products
   • Policy Changes
   • Schedule Appointments
   • Medicare Advantage
   • Cold Calls

   Check all skills

   Responsibilities:

   • Used consultative upselling techniques to provide leads
   • Present AFLAC benefits packages to various company owners and employees.
   • Educate customers on products such as property-casualty, life, accident-health, and annuities.
   • Contact businesses to attempt to establish an AFLAC account as part of their benefits package.
   • Provide information on life and health insurance, medicare supplements, annuities , 401K rollovers and IRA's.
   • Facilitate communications between doctors, hospitals, third party insurance companies and patients to obtain and verify patient billing information.

   More licensed insurance producer duties

3. Make a budget

   Including a salary range in your licensed insurance producer job description is one of the best ways to attract top talent. A licensed insurance producer can vary based on:

   • Location. For example, licensed insurance producers' average salary in florida is 35% less than in district of columbia.
   • Seniority. Entry-level licensed insurance producers 55% less than senior-level licensed insurance producers.
   • Certifications. A licensed insurance producer with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a licensed insurance producer's salary.

   Average licensed insurance producer salary

   $66,026yearly

   $31.74 hourly rate

   ---

   Entry-level licensed insurance producer salary

   $44,000 yearly salary

   Updated January 23, 2026

   Average licensed insurance producer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	District of Columbia	$81,271	$39
   2	Washington	$77,174	$37
   3	Wisconsin	$75,662	$36
   4	Massachusetts	$75,239	$36
   5	New Hampshire	$75,077	$36
   6	New York	$74,110	$36
   7	Oregon	$73,092	$35
   8	Minnesota	$71,047	$34
   9	California	$70,733	$34
   10	New Jersey	$70,381	$34
   11	Nebraska	$70,374	$34
   12	Connecticut	$70,224	$34
   13	North Dakota	$69,862	$34
   14	Indiana	$67,539	$32
   15	Ohio	$66,591	$32
   16	Illinois	$66,220	$32
   17	Maine	$66,129	$32
   18	Michigan	$65,846	$32
   19	Delaware	$65,262	$31
   20	Pennsylvania	$65,145	$31

   Average licensed insurance producer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Berkshire Hathaway	$104,967	$50.46	14
   2	S & L International	$72,675	$34.94
   3	Alliance Co	$71,926	$34.58
   4	Crum & Forster	$71,823	$34.53
   5	Porch	$70,462	$33.88
   6	Asurea	$67,774	$32.58	293
   7	National Agents Alliance	$67,732	$32.56
   8	Healthcare Solutions Team	$67,233	$32.32
   9	SelectQuote Insurance Services	$65,647	$31.56
   10	Assurance	$64,297	$30.91
   11	Simplex Homes	$63,402	$30.48
   12	Johnson Automotive	$63,051	$30.31
   13	Concourse Hotel & Conference	$62,215	$29.91
   14	Ibg Holdings LLC	$61,288	$29.47
   15	Brown & Brown	$61,188	$29.42	49
   16	EverQuote	$58,607	$28.18
   17	Randstad North America, Inc.	$57,768	$27.77	6
   18	National Indemnity	$51,204	$24.62
   19	newton insurance	$50,596	$24.32	1
   20	Concentrix	$49,090	$23.60	137

4. Writing a licensed insurance producer job description

   A job description for a licensed insurance producer role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a licensed insurance producer job description:

   Licensed insurance producer job description example

   We are expanding and have an opening for top performing Insurance Sales Representatives to join our team-oriented sales department. With our insurance office’s extensive customer care work, a successful sales structure and our amazing products and services, you will be set up for success.
   If you are ready to build your insurance sales career in our client oriented, fast paced office, apply today  to learn more.
   
   Benefits
   
   Paid Holidays Base Salary with Commissions Bonus Opportunities Paid Time Off (PTO) Career Development & Growth Hands On Training
   
   Responsibilities
   
   Contact customers to verify appointments Write new business applications using checklist Cross-sell existing customers Issue a minimum of 40 P&C items per month and two life applications Handle service work as necessary Actively train and improve sales product knowledge skills Market to Realtors, mortgage brokers and apartment owners Handle additional duties assigned or needed
   
   Requirements
   
   Property & Casualty (Preferred-Will Train)​​ Life and Health Required within 90 days of Employment. Confident, self-starter who works well independently. Follow through and exceed current and prospective client expectations. Driven and goal-oriented individual. High school degree required 3+ years of Sales Motivated with great energy Insurance: 1 year (Preferred) Bilingual Spanish (Preferred)

   Copy this example

   

5. Post your job

   To find licensed insurance producers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any licensed insurance producers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level licensed insurance producers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find licensed insurance producer candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   To successfully recruit licensed insurance producers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new licensed insurance producer

   Once you've decided on a perfect licensed insurance producer candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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