How To Become A Licensed Sales Producer: What It Is and Career Path

What is a licensed sales producer and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Tom Faulconer JD, CPCU, CLU, ChFC, CASL,CFP(r)

There is more than meets the eye when it comes to being a licensed sales producer. For example, did you know that they make an average of $18.44 an hour? That's $38,353 a year! Between 2018 and 2028, the career is expected to grow 6% and produce 32,900 job opportunities across the U.S.

What general advice would you give to a licensed sales producer?

Tom Faulconer JD, CPCU, CLU, ChFC, CASL,CFP(r)

Clinical Professor, Butler University

That depends on the type of agent the person is. Most of us deal with agents who sell personal lines, such as auto and home and life insurance. Their day is filled with prospecting for new clients, appointments to review current insurance with current clients, service work such as adding autos and changing addresses, and, helping take and resolve claims. Some agents specialize in commercial lines. They spend their days prospecting as well, but also work very closely with their clients on a regular basis to assure their insurance program is appropriate. This is because commercial clients usually have very large insurance policies, make frequent changes, and have lots of service work. Plus, the relationship is the key in commercial lines.

ScoreLicensed Sales ProducerUS Average

Salary

3.0

Avg. Salary $38,353

Avg. Salary $59,228

Stability level

6.8

Growth rate 6%

Growth rate 0.3%

Diversity

5.6

Race

American Indian and Alaska Native 0.15%

Asian 4.88%

Black or African American 9.31%

Hispanic or Latino 15.92%

Unknown 3.56%

White 66.18%

Gender

female 60.82%

male 39.18%

Age - 46

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46

Stress level

6.8

Stress level is high

7.1 - high

Complexity level

8.9

Complexity level is advanced

7 - challenging

Work life balance

6.1

Work life balance is fair

6.4 - fair

Key steps to become a licensed sales producer

Explore licensed sales producer education requirements

Most common licensed sales producer degrees

Bachelor's

54.1 %

Associate

22.2 %

High School Diploma

12.6 %

Start to develop specific licensed sales producer skills

Skills	Percentages
Customer Service	34.02%
Financial Products	9.39%
Life Insurance	5.87%
Product Knowledge	3.07%
Policy Changes	2.70%

Complete relevant licensed sales producer training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New licensed sales producers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a licensed sales producer based on U.S. Bureau of Labor Statistics data and data from real licensed sales producer resumes.

Obtain the necessary licensing

Becoming a licensed licensed sales producer usually doesn't require a college degree. However, you need to pass an exam to become a licensed licensed sales producer in most of states. 38 states require licensed sales producers to have license for their work. You can see the list of states below.

State	Education	Exam	License url
Alabama	-	-	Licensed Insurance Producer
Arkansas	Degree required	State exam required	Insurance Sales Producer (Agent)
Colorado	Specific course required	State exam required	Insurance Agent
Connecticut	Specific course required	State exam required	Producer License, Individual
Delaware	-	State exam required	Insurance Agent

Gain additional licensed sales producer certifications

Licensed sales producer certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific licensed sales producer certification, having one may help you stand out relative to other applicants.

The most common certifications for licensed sales producers include Certified Professional, Life and Health Insurance Program (CPLHI) and Certified Insurance Service Representatives (CISR).

More About Certifications

Research licensed sales producer duties and responsibilities

Generate production and leads through telemarketing sales.
Provide quotes, bound coverage for insurance products through Allstate and its brokered affiliates for new business and cross sell campaigns.
Directly-Assist agency owner in developing new market strategies to solicit new business and increase cross-selling to existing book of business.
Used consultative upselling techniques to provide leads

Prepare your licensed sales producer resume

When your background is strong enough, you can start writing your licensed sales producer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a licensed sales producer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable licensed sales producer resume templates

Build a professional licensed sales producer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your licensed sales producer resume.

Apply for licensed sales producer jobs

Now it's time to start searching for a licensed sales producer job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do licensed sales producers rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Licensed sales producer reviews

A zippia user wrote a review on Mar 2020

Pros

Marketing products from a traceable companies to consumers and providing a good service to the clients .

A zippia user wrote a review on Oct 2019