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Job outlook for licensed sales producers in the United States
Licensed sales producer job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected licensed sales producer job growth rate is 6% from 2018-2028.
About 32,900 new jobs for licensed sales producers are projected over the next decade.
Licensed sales producer salaries have increased 4% for licensed sales producers in the last 5 years.
There are over 54,734 licensed sales producers currently employed in the United States.
There are 40,137 active licensed sales producer job openings in the US.
The average licensed sales producer salary is $38,353.
Are licensed sales producer jobs in demand?
Licensed sales producer job and salary trends over time
Licensed sales producer jobs over time
Licensed sales producer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 54,734 | 0.02% |
| 2020 | 53,096 | 0.02% |
| 2019 | 53,109 | 0.02% |
| 2018 | 51,008 | 0.02% |
| 2017 | 50,035 | 0.02% |
Average licensed sales producer salary over time
Licensed sales producer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $38,353 | $18.44 | +2.4% |
| 2024 | $37,442 | $18.00 | +0.7% |
| 2023 | $37,192 | $17.88 | +1.8% |
| 2022 | $36,538 | $17.57 | --0.6% |
| 2021 | $36,743 | $17.67 | +3.7% |
Licensed sales producer jobs by state
Most common states for licensed sales producers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Delaware | 961,939 | 224 | 23% |
| 2 | Iowa | 3,145,711 | 687 | 22% |
| 3 | Kansas | 2,913,123 | 487 | 17% |
| 4 | District of Columbia | 693,972 | 103 | 15% |
| 5 | Alabama | 4,874,747 | 704 | 14% |
| 6 | Alaska | 739,795 | 102 | 14% |
| 7 | North Carolina | 10,273,419 | 1,324 | 13% |
| 8 | Washington | 7,405,743 | 950 | 13% |
| 9 | Missouri | 6,113,532 | 798 | 13% |
| 10 | Colorado | 5,607,154 | 719 | 13% |
| 11 | Oregon | 4,142,776 | 526 | 13% |
| 12 | New Mexico | 2,088,070 | 264 | 13% |
| 13 | Rhode Island | 1,059,639 | 139 | 13% |
| 14 | Montana | 1,050,493 | 131 | 12% |
| 15 | Illinois | 12,802,023 | 1,406 | 11% |
| 16 | Michigan | 9,962,311 | 1,135 | 11% |
| 17 | Idaho | 1,716,943 | 184 | 11% |
| 18 | Texas | 28,304,596 | 2,933 | 10% |
| 19 | Arizona | 7,016,270 | 724 | 10% |
| 20 | Wisconsin | 5,795,483 | 591 | 10% |
Most common cities for licensed sales producers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | East Windsor | 1 | 4% | $41,995 |
| 2 | Annapolis | 1 | 3% | $37,436 |
| 3 | Chapel Hill | 1 | 2% | $37,659 |
| 4 | Cypress | 1 | 2% | $46,194 |
| 5 | Grapevine | 1 | 2% | $41,147 |
| 6 | Plano | 3 | 1% | $41,040 |
| 7 | Glendale | 2 | 1% | $39,784 |
| 8 | Allen | 1 | 1% | $40,993 |
| 9 | Las Vegas | 2 | 0% | $36,498 |
| 10 | Arlington | 1 | 0% | $41,235 |
| 11 | Chicago | 1 | 0% | $42,179 |
| 12 | Cincinnati | 1 | 0% | $37,660 |
| 13 | Dallas | 1 | 0% | $41,164 |
| 14 | Fresno | 1 | 0% | $44,928 |
| 15 | Gilbert | 1 | 0% | $39,713 |
| 16 | Houston | 1 | 0% | $42,424 |
Licensed Sales Producer job outlook: Expert opinions
Our panel of licensed sales producer experts
University of Maryland - College Park
Southern Illinois University Edwardsville
University of Maryland - College Park
North Dakota State University
Butler University
University of Akron
Denison University
Brigham Young University-Idaho
University of Central Missouri
The University of Findlay
University of Mount Union
Franklin and Marshall College
California State University Channel Islands
University of North Carolina at Asheville
What Licensed Sales Producer skills would you recommend for someone trying to advance their career?
Dr. Kathleen Kelly: Maximizing your salary potential requires research, flexibility, and being your best advocate.
E. Duff Wrobbel Ph.D.
ChairSouthern Illinois University Edwardsville
Communication And Media Studies
What Licensed Sales Producer skills would you recommend for someone trying to advance their career?
E. Duff Wrobbel Ph.D.: All things social media are important, and so writing skills still matter.
What will help Licensed Sales Producers increase their earning potential?
E. Duff Wrobbel Ph.D.: With this major, probably the best salaries are from sales jobs, which many people shy away from because they think only of hustling used cars, but sales can be very good work.
What Licensed Sales Producer skills would you recommend for someone trying to advance their career?
Hank Boyd: With the looming prospects of AI, soft skills will reign supreme in sales. While at
first blush it might seem counterintuitive in that product knowledge used to be cardinal
skill, today's salesforce relies heavily on networking. Numerous academic papers lend
credence to this idea. Great people skills often trump wonkish knowledge about the
product line.
As we wade further into the 21st Century, environmental scanning (or better yet
the innate ability to read prospects) will remain pivotal. Exceptional salespeople
instinctively scan a prospective client's office noticing all the trappings. They are trying to find something they can comment upon, by doing so they can establish common
ground. Once a connection is forged, salespeople move out of the box of being pesky
interlopers into becoming valued associates.
Lastly, if you decide to embark on a career in sales never forget the tried-and-
true axiom of ABC - always be closing. This phrase means having the gumption to ask
for the business. While sales recruits might have congenial and bubbly personalities, if
they cannot look the prospect in the eye and ask for the business, they ought to find
another profession.
Eric Gjerdevig
Lecturer in Marketing, Director for the Center for Professional Selling and Sales TechnologyNorth Dakota State University
Marketing
What general advice would you give to a Licensed Sales Producer?
Eric Gjerdevig: First, remember that what you get out of your first job is so much more than compensation. A great manager mentoring you is priceless: it will pay you back dividends for the rest of your career. That said, in sales our compensation is typically tied to our performance. That means we need to put yourself out there, pay attention to the actions of the most successful salesperson in the company, learn everything you can, and manage your time well.
Tom Faulconer JD, CPCU, CLU, ChFC, CASL,CFP(r)
Clinical ProfessorButler University
Insurance
What general advice would you give to a Licensed Sales Producer?
Tom Faulconer JD, CPCU, CLU, ChFC, CASL,CFP(r): That depends on the type of agent the person is. Most of us deal with agents who sell personal lines, such as auto and home and life insurance. Their day is filled with prospecting for new clients, appointments to review current insurance with current clients, service work such as adding autos and changing addresses, and, helping take and resolve claims. Some agents specialize in commercial lines. They spend their days prospecting as well, but also work very closely with their clients on a regular basis to assure their insurance program is appropriate. This is because commercial clients usually have very large insurance policies, make frequent changes, and have lots of service work. Plus, the relationship is the key in commercial lines.
What Licensed Sales Producer skills would you recommend for someone trying to advance their career?
Tom Faulconer JD, CPCU, CLU, ChFC, CASL,CFP(r): Being an agent provides freedom. Most agents set their own hours meaning there is time for family and other activities. Of course, since it is a commission-based position, the harder you work, the more you make! Plus, property and casualty agents (home, auto and commercial lines) can build up their client list to the point where they make a very good living just off renewal commissions. At that point, an agent can truly work whenever they want and still get paid. (That takes a few years to get to, though.)
As to dislikes, being a commissioned salesperson is difficult for some people. And the freedom that comes with being an agent is a double-edged sword. If someone takes advantage and doesn't work very hard, they won't last very long! And, depending on the company, etc., paperwork can be pretty extensive!
What will help Licensed Sales Producers increase their earning potential?
Tom Faulconer JD, CPCU, CLU, ChFC, CASL,CFP(r): Being an agent provides freedom. Most agents set their own hours meaning there is time for family and other activities. Of course, since it is a commission-based position, the harder you work, the more you make! Plus, property and casualty agents (home, auto and commercial lines) can build up their client list to the point where they make a very good living just off renewal commissions. At that point, an agent can truly work whenever they want and still get paid. (That takes a few years to get to, though.) As to dislikes, being a commissioned salesperson is difficult for some people. And the freedom that comes with being an agent is a double-edged sword. If someone takes advantage and doesn't work very hard, they won't last very long! And, depending on the company, etc., paperwork can be pretty extensive!
Frederik Beuk
Associate Professor of MarketingUniversity of Akron
Specialized Sales, Merchandising And Marketing Operations
What will help Licensed Sales Producers increase their earning potential?
Frederik Beuk: Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.
What will help Licensed Sales Producers increase their earning potential?
Ashley Strausser: Graduates need to do their research, know their worth and negotiate their job offer. It amazes me how many students accept the salary offered to them without considering negotiation. Graduates should do their due diligence using sites such as Glassdoor and Salary.com to compare their salary offer to similar roles in the same region. If you are going to negotiate, you must be able to make a strong case as to why you are deserving of more money. This cannot be based on what you feel you deserve, but rather the skills you possess, relevant experiences you've had and the tangible results you've achieved that will enable you to be successful in the role. Evaluate the job description to determine if you possess some, or perhaps many, of the desired qualifications beyond the minimum qualifications listed. If so, use those as part of your negotiation. If not, consider how you might be able to develop those desired qualifications to make you a stronger candidate.
Competitive candidates should have a strong, well-rounded skill set. Being able to articulate your skills and experiences (academic, co-curricular, internships, research, study abroad, etc.) both on your resume and in an interview is critical. Know the skills necessary to be effective in the roles you seek. If you are lacking skills essential to your desired roles or industries, consider completing online courses or certifications through LinkedIn Learning or Coursera. Take advantage of skill-building resources and programs available through your university. Finally, research and prepare well for your interviews. This includes conducting mock interviews with staff in your career center to practice and gain valuable feedback on ways to improve your interviewing skills.
Chad Newswander Ph.D.
Professor of Political ScienceBrigham Young University-Idaho
Department of Political Science
What technical skills for a Licensed Sales Producer stand out to employers?
Chad Newswander Ph.D.: It is a combination of soft and hard skills. Young professionals need to be reliable, conscientious, hardworking, and be able to work well with others. They also need to show early signs of leadership, allowing them to grow within the organization. Above all, they need to be trusted to get the work done and be likeable. They also need to have a concrete skillset that allows them to contribute. Each young professional needs to think how they can add value to their organization (not just what the organization will do for them). Those skills can range from data/statistical analysis, writing, speaking, research, etc. In order to show that they have these skills, students should do multiple internships while in school from credible organizations.
Stephen (Tyler) Hirlinger
Assistant Professor of MarketingUniversity of Central Missouri
Division of Business Strategy, Marketing Program
Will there be an enduring impact of the coronavirus pandemic on Licensed Sales Producers?
Stephen (Tyler) Hirlinger: The pandemic will certainly have a lasting impact on graduates, both positively and negatively. To start with the positives, I think the transition to online learning the past two semesters has forced students to gain many valuable skills that will be necessary for success in the post-pandemic work environment. The work dynamic in many industries may remain radically different for the foreseeable future and I think graduates will be more resourceful, organized, more productive in remote settings, and work better in groups due to the recent circumstances. I also think students will learn to be more entrepreneurial and improve their ability to "sell themselves" due to fewer career opportunities and higher competition in the workforce. Time will tell, but I think the lack of job availability may stunt the career growth for many recent graduates, while those that learn to grow when faced with adversity will thrive.
What's a good job out of college for Licensed Sales Producers?
Amy Rogan: There are any number of ways to break into journalism. There is no one true path. If a journalist is interested in television I recommend they look for assistant producer positions or assignment editor positions. Many people who think they want to be on-air talent figure out they really enjoy producing much better.
Digital content producer is another good way to work a journalist way into on-air television work. It's also a way to work into newspapers as they are now more digitally dependent.
Larger organizations have more specialty digital positions in research or digital analytics. But starting out in a small market allows you to learn a lot and work your way into bigger markets and responsibilities.
Michael Grossman Ph.D.
Professor, Political Studies and International StudiesUniversity of Mount Union
Department of Political Science and International Studies
What certifications/licenses/courses can have the biggest impact for Licensed Sales Producers?
Michael Grossman Ph.D.: It is less about licenses or courses and more about experiences. In this regard, internships are crucial.
What will help Licensed Sales Producers increase their earning potential?
Michael Grossman Ph.D.: It's all about practical knowledge. Employers are less interested in your major or the classes you take. They want to see that you can do the work they need you to do. So internships are important. Also employers want to see you can be trained and can think critically, write well, and speak well. So in this regard more liberal arts focused curriculum is important.
What certifications/licenses/courses can have the biggest impact for Licensed Sales Producers?
Cynthia Krom: Professional certifications matter. If your profession has a certification, you need to have that certification to be competitive in this new world. So, a public accountant needs to have a CPA, and a corporate accountant needs to have their CMA. A fraud examiner needs their CFE. Find out what is available in your profession and take whatever courses or exams are needed to be at the top of your game, because everyone else will.
We don't really know what will be happening with professional licenses with remote work. A psychotherapist may be licensed in New York, but remotely treating a client in New Mexico. Technically, they probably need a license in New Mexico. But who will control that? Will it just be the professional responsibility of the therapist to only practice where licensed? Will their malpractice insurance only cover them if the client is where they are licensed? What about a physician operating on someone a thousand miles away using robotics?
In terms of courses not related to professional certification or licensure, technology is where it is at. First and foremost, polish your Zoom skills. Zoom is now your face-to-face workplace and you need to be a pro. YouTube has great videos about lighting for Zoom, even with reflective eyeglasses. Perhaps your IT department is able to help with connectivity issues and learning remote technologies. And, as we have all recently seen, you need to learn how to turn off filters that make you look like a kitten! For nearly every field, you have to know Microsoft Office (Word, PowerPoint, and Excel) or similar programs. You need to know how to work collaboratively on projects through things like Google Drive. If you are not fluent in the basics, you are showing up for a horse race with a little pony.
Ekin Pehlivan Ph.D.
Associate Professor of MarketingCalifornia State University Channel Islands
Martin V. Smith School of Business and Economics
What's a good job out of college for Licensed Sales Producers?
Ekin Pehlivan Ph.D.: I think a description of a "good" job opportunity is dependent on so many factors, almost all subjective. What I recommend my students usually, is that they try different things before graduation and find something that makes them feel a purpose other than (and in addition to) making ends meet. For this reason we started a program on our campus where students are hired to help non-profits and small businesses in our area of service. In this program, students get to gain and practice skills that can help them succeed in a corporate or freelance capacity. The students get to experiment without fear of losing a job and find what they would like their entry level positions to look like. While doing this they also help organizations and individuals who have the need but not the resources to get the services from professionals.
What soft skills should all Licensed Sales Producers possess?
Sonya DiPalma Ph.D.: Be personable and a person someone wants to talk with and work with on a continuing basis. Listening and note-taking skills will be critical. Great employees listen well and ask good follow up questions. Be versatile and adaptable. If you find some downtime between projects, ask how you may help with another project.