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Become A Licensing Manager

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Working As A Licensing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $84,000

    Average Salary

What Does A Licensing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Licensing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Licensing Manager Jobs

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Average Yearly Salary
$84,000
Show Salaries
$41,000
Min 10%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$84,000
Median 50%
$169,000
Max 90%
Best Paying Company
Microsoft
Highest Paying City
Aurora, CO
Highest Paying State
Colorado
Avg Experience Level
3.7 years
How much does a Licensing Manager make at top companies?
The national average salary for a Licensing Manager in the United States is $84,448 per year or $41 per hour. Those in the bottom 10 percent make under $41,000 a year, and the top 10 percent make over $170,000.

Real Licensing Manager Salaries

Job Title Company Location Start Date Salary
Licensing Manager Arysta Lifescience Management Company, LLC Norwalk, CT Mar 22, 2010 $220,000
Licensing Manager Global OLED Technology LLC Herndon, VA Nov 15, 2013 $186,180
Licensing Manager Global OLED Technology LLC Herndon, VA Nov 15, 2010 $180,000
Senior Licensing Manager Intel Corporation Santa Clara, CA Oct 24, 2011 $169,582 -
$242,676
Senior Licensing Manager Panoptis Patent Management, LLC Plano, TX Sep 18, 2016 $150,000
Technology Transfer & Licensing Manager Cedars-Sinai Medical Center Los Angeles, CA Feb 09, 2015 $133,500
Technology Transfer & Licensing Manager Cedars-Sinai Medical Center Los Angeles, CA Mar 01, 2015 $129,147
Licensing Manager GTC Technology Us, LLC Houston, TX Mar 03, 2015 $127,504
Senior Licensing Manager, Latin America SONY Computer Entertainment America LLC. Foster City, CA Jan 02, 2011 $125,798 -
$130,000
Manager, Pricing and Licensing Symantec Corporation Mountain View, CA Apr 20, 2015 $125,000
Manager, Pricing and Licensing Symantec Corporation Mountain View, CA Apr 27, 2015 $125,000
Pricing and Licensing Manager Symantec Corporation Mountain View, CA Aug 15, 2016 $121,826 -
$165,568
Licensing Manager Memorial Sloan-Kettering Cancer Center New York, NY May 07, 2015 $118,450
Licensing Manager Global OLED Technology LLC Herndon, VA Oct 01, 2011 $110,000
Manager of License Compliance Connor Group Nv, LLC San Francisco, CA Oct 22, 2012 $102,000 -
$112,000
Licensing Manager Memorial Sloan-Kettering Cancer Center New York, NY Sep 01, 2011 $101,500
Manager, Licensing and Analystics Pearson Education, Inc. Brisbane, CA Aug 28, 2016 $100,000 -
$110,000
License Management Manager-Finance Oracle America, Inc. San Jose, CA Sep 26, 2013 $97,365 -
$168,007
Media Licensing Manager Bloomberg, LP New York, NY May 16, 2016 $95,000
International Licensing Manager Material Connexion Inc. New York, NY Jan 30, 2015 $92,248
Senior Licensing Manager Martha Stewart Living Omnimedia, Inc. New York, NY Oct 01, 2011 $90,000
Licensing Manager Memorial Sloan-Kettering Cancer Center New York, NY Nov 20, 2013 $88,000
Licensing Manager Blizzard Entertainment Inc. Irvine, CA Jul 08, 2015 $86,757
Manager, Global Licensing MPEG La, LLC Chevy Chase, MD Sep 18, 2012 $84,460
Manager Licensing Compliance Hasbro Managerial Services LLC Pawtucket, RI Oct 01, 2009 $80,000
Senior Licensing Manager IMG Worldwide Inc. New York, NY Apr 15, 2013 $80,000
Senior Licensing Manager IMG Worldwide Inc. New York, NY Jun 15, 2011 $75,000

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Top Skills for A Licensing Manager

  1. Ensure Compliance
  2. License Agreements
  3. Potential Licensees
You can check out examples of real life uses of top skills on resumes here:
  • Arranged factory audits and followed progress to ensure compliance/social responsibility as well as U.S. product safety standards.
  • Solicited licensees, negotiated domestic license agreements, developed and implemented annual budget and revenue forecasts.
  • Developed and maintained supplier relationships that lowered costs and assured supply of bulk materials for new product development.
  • Conducted educational training events for faculty on issues from intellectual property to early-stage financing.
  • Increased distribution of press release news file worldwide through strategic business development opportunity gathering and value proposition marketing and selling.

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Top 10 Best States for Licensing Managers

  1. Colorado
  2. Virginia
  3. New York
  4. Arkansas
  5. Texas
  6. Georgia
  7. North Carolina
  8. Vermont
  9. Minnesota
  10. New Jersey
  • (588 jobs)
  • (741 jobs)
  • (1,756 jobs)
  • (85 jobs)
  • (1,262 jobs)
  • (551 jobs)
  • (569 jobs)
  • (47 jobs)
  • (402 jobs)
  • (691 jobs)

Licensing Manager Demographics

Gender

Female

49.5%

Male

41.7%

Unknown

8.8%
Ethnicity

White

61.7%

Hispanic or Latino

15.8%

Black or African American

10.9%

Asian

8.0%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

45.8%

French

12.5%

Portuguese

6.9%

Chinese

4.2%

Japanese

4.2%

Korean

4.2%

Russian

2.8%

Italian

2.8%

German

1.4%

Croatian

1.4%

Vietnamese

1.4%

Bosnian

1.4%

Dakota

1.4%

Serbian

1.4%

Greek

1.4%

Cheyenne

1.4%

Tagalog

1.4%

Mandarin

1.4%

Arabic

1.4%

Swahili

1.4%
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Licensing Manager Education

Schools

University of Phoenix

16.1%

New York University

10.7%

Pennsylvania State University

5.4%

University of Southern California

5.4%

University of Pittsburgh -

5.4%

University of Wisconsin Extension

4.8%

University of Memphis

4.2%

Indiana University Bloomington

4.2%

Fashion Institute of Technology

4.2%

Northeastern University

4.2%

George Washington University

3.6%

San Francisco State University

3.6%

Arizona State University

3.6%

Temple University

3.6%

San Jose State University

3.6%

University of Washington

3.6%

DePaul University

3.6%

Columbia University

3.6%

University of California - Los Angeles

3.6%

Northern Virginia Community College

3.6%
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Majors

Business

29.4%

Marketing

11.8%

Law

7.5%

Communication

7.3%

Management

5.3%

Psychology

4.4%

Finance

3.5%

English

3.4%

Accounting

3.2%

Political Science

2.8%

Legal Support Services

2.7%

Education

2.4%

Criminal Justice

2.3%

Public Relations

2.3%

Social Work

2.1%

Specialized Sales And Merchandising

2.1%

Entertainment Business

2.0%

Computer Science

2.0%

Human Resources Management

1.8%

General Education, Specific Areas

1.8%
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Degrees

Bachelors

42.9%

Masters

24.1%

Other

15.1%

Doctorate

6.5%

Associate

5.4%

Certificate

4.5%

License

0.7%

Diploma

0.7%
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