FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Become A Licensing Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Licensing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $108,830

    Average Salary

What Does A Licensing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Licensing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Licensing Manager?

Licensing Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Licensing Manager?

Licensing Manager Demographics

Gender

Female

50.5%

Male

47.7%

Unknown

1.8%
Ethnicity

White

61.8%

Hispanic or Latino

15.5%

Black or African American

10.2%

Asian

8.8%

Unknown

3.7%
Show More
Foreign Languages Spoken

Spanish

48.2%

French

8.9%

Portuguese

7.1%

Chinese

3.6%

Japanese

3.6%

Korean

3.6%

Italian

3.6%

Russian

1.8%

Croatian

1.8%

Vietnamese

1.8%

German

1.8%

Bosnian

1.8%

Serbian

1.8%

Greek

1.8%

Cheyenne

1.8%

Tagalog

1.8%

Dakota

1.8%

Mandarin

1.8%

Swahili

1.8%
Show More

Licensing Manager Education

Schools

University of Phoenix

15.2%

New York University

8.0%

University of Pittsburgh -

7.1%

University of Southern California

6.3%

Pennsylvania State University

5.4%

George Washington University

4.5%

Loyola University of Chicago

4.5%

University of California - Santa Barbara

4.5%

University of Wisconsin Extension

4.5%

Northeastern University

4.5%

Villanova University

3.6%

San Francisco State University

3.6%

Columbia College Chicago

3.6%

Temple University

3.6%

University of Missouri - Columbia

3.6%

Columbia University

3.6%

University of Memphis

3.6%

Strayer University

3.6%

University of California - Los Angeles

3.6%

Western Michigan University

3.6%
Show More
Majors

Business

27.5%

Marketing

11.4%

Law

9.2%

Communication

7.0%

Management

6.5%

Finance

4.6%

Psychology

3.9%

English

3.4%

Public Relations

2.9%

Education

2.4%

Political Science

2.4%

Entertainment Business

2.2%

Computer Science

2.2%

Social Work

2.2%

Legal Support Services

2.2%

Specialized Sales And Merchandising

2.2%

Accounting

2.2%

Biology

1.9%

Journalism

1.9%

Criminal Justice

1.9%
Show More
Degrees

Bachelors

40.8%

Masters

26.8%

Other

15.7%

Doctorate

7.5%

Certificate

4.2%

Associate

3.9%

License

0.8%

Diploma

0.3%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

Real Licensing Manager Salaries

Job Title Company Location Start Date Salary
Licensing Manager Arysta Lifescience Management Company, LLC Norwalk, CT Mar 22, 2010 $220,000
Licensing Manager Global OLED Technology LLC Herndon, VA Nov 15, 2013 $186,180
Licensing Manager Global OLED Technology LLC Herndon, VA Nov 15, 2010 $180,000
Senior Licensing Manager Intel Corporation Santa Clara, CA Oct 24, 2011 $169,582 -
$242,676
Senior Licensing Manager Panoptis Patent Management, LLC Plano, TX Sep 18, 2016 $150,000
Technology Transfer & Licensing Manager Cedars-Sinai Medical Center Los Angeles, CA Feb 09, 2015 $133,500
Technology Transfer & Licensing Manager Cedars-Sinai Medical Center Los Angeles, CA Mar 01, 2015 $129,147
Licensing Manager GTC Technology Us, LLC Houston, TX Mar 03, 2015 $127,504
Senior Licensing Manager, Latin America SONY Computer Entertainment America LLC. Foster City, CA Jan 02, 2011 $125,798 -
$130,000
Manager, Pricing and Licensing Symantec Corporation Mountain View, CA Apr 20, 2015 $125,000
Manager, Pricing and Licensing Symantec Corporation Mountain View, CA Apr 27, 2015 $125,000
Pricing and Licensing Manager Symantec Corporation Mountain View, CA Aug 15, 2016 $121,826 -
$165,568
Licensing Manager Memorial Sloan-Kettering Cancer Center New York, NY May 07, 2015 $118,450
Licensing Manager Global OLED Technology LLC Herndon, VA Oct 01, 2011 $110,000
Manager of License Compliance Connor Group Nv, LLC San Francisco, CA Oct 22, 2012 $102,000 -
$112,000
Licensing Manager Memorial Sloan-Kettering Cancer Center New York, NY Sep 01, 2011 $101,500
Manager, Licensing and Analystics Pearson Education, Inc. Brisbane, CA Aug 28, 2016 $100,000 -
$110,000
License Management Manager-Finance Oracle America, Inc. San Jose, CA Sep 26, 2013 $97,365 -
$168,007
Media Licensing Manager Bloomberg, LP New York, NY May 16, 2016 $95,000
International Licensing Manager Material Connexion Inc. New York, NY Jan 30, 2015 $92,248
Senior Licensing Manager Martha Stewart Living Omnimedia, Inc. New York, NY Oct 01, 2011 $90,000
Licensing Manager Memorial Sloan-Kettering Cancer Center New York, NY Nov 20, 2013 $88,000
Licensing Manager Blizzard Entertainment Inc. Irvine, CA Jul 08, 2015 $86,757
Manager, Global Licensing MPEG La, LLC Chevy Chase, MD Sep 18, 2012 $84,460
Senior Licensing Manager IMG Worldwide Inc. New York, NY Apr 15, 2013 $80,000
Manager Licensing Compliance Hasbro Managerial Services LLC Pawtucket, RI Oct 01, 2009 $80,000
Senior Licensing Manager IMG Worldwide Inc. New York, NY Jun 15, 2011 $75,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

How Would You Rate The Salary Of a Licensing Manager?

Have you worked as a Licensing Manager? Help other job seekers by rating your experience as a Licensing Manager.

Top Skills for A Licensing Manager

Show More

  1. Lease Agreements
  2. Compliance
  3. Prospective Licensees
You can check out examples of real life uses of top skills on resumes here:
  • Drafted and reviewed vendor contracts, service agreements, and lease agreements.
  • Negotiated agreement terms, finalized contract agreements and ensured contractual compliance between Blizzard and its licensees.
  • Managed and scheduled product development calendar for all International licensing partners including territories such as Canada, Latin America and Asia.
  • Negotiated and executed license agreements and related contracts involving patents and copyrighted intellectual property.
  • Conduct formalized training for Designated Representatives to ensure compliance with state and federal regulations.

How Would You Rate Working As a Licensing Manager?

Are you working as a Licensing Manager? Help us rate Licensing Manager as a Career.

Rank:

Average Salary:

Top 10 Best States for Licensing Managers

  1. Colorado
  2. Virginia
  3. Rhode Island
  4. New Jersey
  5. California
  6. Washington
  7. Delaware
  8. District of Columbia
  9. Pennsylvania
  10. Arkansas
  • (588 jobs)
  • (741 jobs)
  • (98 jobs)
  • (691 jobs)
  • (4,578 jobs)
  • (956 jobs)
  • (48 jobs)
  • (207 jobs)
  • (606 jobs)
  • (85 jobs)

Top Licensing Manager Employers

Jobs From Top Licensing Manager Employers

Licensing Manager Videos

iLok License Manager - How To Move Licenses Between iLoks and Your iLok Account

Setting up the Network License Manager for Autodesk Products

Windows 8 64Bit Xilinx ISE Fix - License Manager and Navigator

Related to your recently viewed content