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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Licensing Manager||Arysta Lifescience Management Company, LLC||Norwalk, CT||Mar 22, 2010||$220,000|
|Licensing Manager||Global OLED Technology LLC||Herndon, VA||Nov 15, 2013||$186,180|
|Licensing Manager||Global OLED Technology LLC||Herndon, VA||Nov 15, 2010||$180,000|
|Senior Licensing Manager||Intel Corporation||Santa Clara, CA||Oct 24, 2011||$169,582 -
|Senior Licensing Manager||Panoptis Patent Management, LLC||Plano, TX||Sep 18, 2016||$150,000|
|Technology Transfer & Licensing Manager||Cedars-Sinai Medical Center||Los Angeles, CA||Feb 09, 2015||$133,500|
|Technology Transfer & Licensing Manager||Cedars-Sinai Medical Center||Los Angeles, CA||Mar 01, 2015||$129,147|
|Licensing Manager||GTC Technology Us, LLC||Houston, TX||Mar 03, 2015||$127,504|
|Senior Licensing Manager, Latin America||SONY Computer Entertainment America LLC.||Foster City, CA||Jan 02, 2011||$125,798 -
|Manager, Pricing and Licensing||Symantec Corporation||Mountain View, CA||Apr 20, 2015||$125,000|
|Manager, Pricing and Licensing||Symantec Corporation||Mountain View, CA||Apr 27, 2015||$125,000|
|Pricing and Licensing Manager||Symantec Corporation||Mountain View, CA||Aug 15, 2016||$121,826 -
|Licensing Manager||Memorial Sloan-Kettering Cancer Center||New York, NY||May 07, 2015||$118,450|
|Licensing Manager||Global OLED Technology LLC||Herndon, VA||Oct 01, 2011||$110,000|
|Manager of License Compliance||Connor Group Nv, LLC||San Francisco, CA||Oct 22, 2012||$102,000 -
|Licensing Manager||Memorial Sloan-Kettering Cancer Center||New York, NY||Sep 01, 2011||$101,500|
|Manager, Licensing and Analystics||Pearson Education, Inc.||Brisbane, CA||Aug 28, 2016||$100,000 -
|License Management Manager-Finance||Oracle America, Inc.||San Jose, CA||Sep 26, 2013||$97,365 -
|Media Licensing Manager||Bloomberg, LP||New York, NY||May 16, 2016||$95,000|
|International Licensing Manager||Material Connexion Inc.||New York, NY||Jan 30, 2015||$92,248|
|Senior Licensing Manager||Martha Stewart Living Omnimedia, Inc.||New York, NY||Oct 01, 2011||$90,000|
|Licensing Manager||Memorial Sloan-Kettering Cancer Center||New York, NY||Nov 20, 2013||$88,000|
|Licensing Manager||Blizzard Entertainment Inc.||Irvine, CA||Jul 08, 2015||$86,757|
|Manager, Global Licensing||MPEG La, LLC||Chevy Chase, MD||Sep 18, 2012||$84,460|
|Senior Licensing Manager||IMG Worldwide Inc.||New York, NY||Apr 15, 2013||$80,000|
|Manager Licensing Compliance||Hasbro Managerial Services LLC||Pawtucket, RI||Oct 01, 2009||$80,000|
|Senior Licensing Manager||IMG Worldwide Inc.||New York, NY||Jun 15, 2011||$75,000|
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