Lifetime Products history

In 1987 Lifetime Hoan moved its manufacturing operation to Dayton, New Jersey, maintaining its headquarters in Brooklyn.

The company made its first move up the scale in early 1990 when it entered into a license agreement with Farberware, Inc. to market cutlery, kitchen gadgets, and barbecue accessories under the well-known and respected Farberware name.

Launched in mid-1992, the line eventually included items such as nonstick cookie sheets and pie pans, spatulas, whisks, and cookie cutters featuring the Pillsbury Doughboy logo, as well as accessories such as peelers, can openers, kitchen hooks, and steamers incorporating the Green Giant character.

As of 1993, Cohen and his family held a 24 percent stake in Lifetime Hoan, while the Siegel and Phillips families held another 27 percent.

Smart Choice helped fuel a new product blitz whereby Lifetime introduced 500 new items in 1994, compared with 150 the previous year.

In 1995 Hanson spun off Farberware and 33 of its other smaller United States subsidiaries, forming United States Industries Inc.

Lifetime launched a new line of Hoffritz products in the spring of 1996, a line that within a few years exceeded 300 items.

In July 1997 Lifetime struck a deal with Meyer Corporation, the licensed manufacturer of Farberware cookware, in connection with these stores.

Not resting on its laurels, Lifetime in August 1998 acquired Roshco, Inc., a Chicago-based, privately held distributor of better-quality bakeware under the Roshco and Baker's Advantage brands.

In September 2000 the company acquired privately held M. Kamenstein, Inc.

Also in late 2002 Lifetime created a new division called CasaModa, whose lines would feature moderately priced barware and serveware.