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Lifetouch Overview

Lifetouch Inc. is an American-based photography company headquartered in Eden Prairie, Minnesota. It was founded as National School Studios in 1936 by Eldon Rothgeb and R. Bruce Reinecker and incorporated in March 1948.
The staff at Lifetouch come from unusually diverse demographic backgrounds. The company is 64.0% female and 34.6% ethnic minorities. Lifetouch employees are more likely to be members of the Republican Party than the Democratic Party, with 60.8% of employees identifying as members of the Republican Party. But those numbers could change quickly because the turnover rate at Lifetouch is relatively high. Employees at Lifetouch stay with the company for an average of 1.9 years before leaving. The average employee at Lifetouch makes $36,095 per year. Pay at Lifetouch is significantly lower than some of its highest paying competitors, like F+W Media, Jackson Dawson, and Inter-State Studio & Publishing Co., which pay $50,030, $49,414, and $49,247, respectively.
Based in Minnesota, Lifetouch is a key player in the non profits industry with 1,424 employees and an annual revenue of $36.2M.

The Organization’s Mission

To help families make memories and share them with others.


Non Profits





Founded in



Eden Prairie, MN


Organization Type


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The Team At Lifetouch

Key People
  • Bruce Reinecker (founders)
  • Eldon Rothgeb (founders)
  • Michael Meek (ceo)

Lifetouch Reviews

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Zippia UserJanuary 2021


Zippia Official LogoZippia UserJanuary 2021

What Do You Like About Working There?

I liked the team I worked with and the atmosphere. Show More

What DON'T You Like About Working There?

There honestly wasn't anything except for the fact that I wish there was more work. It was a seasonal position. Show More

What Are Your Favorite Benefits/Perks?

Discount on photos. Show More
Anonymous review of Lifetouch

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What do you like about working for Lifetouch?

Lifetouch Rankings

Lifetouch is ranked #38 on the Best Non Profits Companies to Work For in Minnesota list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Lifetouch Salaries

How much does Lifetouch pay?
The national average salary for a Lifetouch employee in the United States is $36,095 per year. Employees in the top 10 percent can make over $54,000 per year, while employees at the bottom 10 percent earn less than $24,000 per year.
Salary Score
Average Employee Earnings

Lifetouch Salaries By Job Title

The average employee at Lifetouch earns a yearly salary of $36,095 per year, but different jobs can earn drastically different salaries. The higher paying positions at Lifetouch include photo editor, studio manager, sales specialist, and photographer. A typical photo editor salary at Lifetouch is $61,457. To get a better sense of the salaries at Lifetouch, other roles such as cashier and receptionist can be considered as well. For comparison, the title cashier at Lifetouch earns $25,060 per year.
Job Title
Average Salarydesc
Photo Editor
Salary Range52k - 71k$61k$61,457
Studio Manager
Salary Range38k - 59k$48k$48,076
Sales Specialist
Salary Range40k - 51k$46k$45,714
Salary Range33k - 44k$39k$38,550
Team Leader
Salary Range26k - 55k$38k$38,328
Press Operator
Salary Range34k - 40k$37k$37,434
Assistant Manager
Salary Range31k - 39k$35k$35,156
Sales Associate
Salary Range27k - 38k$33k$32,720
Administrative Assistant
Salary Range28k - 35k$32k$32,037
Data Entry Clerk
Salary Range27k - 32k$30k$30,118

Lifetouch Careers

On average, employees at Lifetouch stay with the company for 1.9 years. Employees most commonly join Lifetouch after leaving Walmart. When they leave Lifetouch, they most frequently get their next job at Walmart.

Average Length of Employment

1.9 years

Top Employers Before Lifetouch

19.9 %

Top Employers After Lifetouch

15.8 %
7.7 %

Lifetouch Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Lifetouch Employees Education

Of the 1,424 employees at Lifetouch, 24.0% attended Ball State University. Employees at Lifetouch most frequently majored in Photography, and most employees’ highest level of education is a Bachelors.

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Lifetouch Employee Political Affiliation

Lifetouch employees are most likely to be members of the Republican Party. The largest donation made to a political party by a Lifetouch employee was by Paul Harmel. Paul Harmel donated $10,000 to the Republican Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
Paul HarmelChief Executive Officer
Paul Harmel
Chief Executive Officer
Chief Executive Officer
Republican Party
Republican Party
$10,000Republican Party
TED KoeneckeVice President
TED Koenecke
Vice President
Vice President
Republican Party
Republican Party
$3,750Republican Party
Bobby WillifordPhotographer
Bobby Williford
Democratic Party
Democratic Party
$2,500Democratic Party
Jared HeavenridgeTechnical Support Technician
Jared Heavenridge
Technical Support Technician
Technical Support Technician
Democratic Party
Democratic Party
$1,711Democratic Party
Steven SuckowSenior Vice President
Steven Suckow
Senior Vice President
Senior Vice President
Democratic Party
Democratic Party
$1,500Democratic Party
Steve SuckowSenior Vice President
Steve Suckow
Senior Vice President
Senior Vice President
Republican Party
Republican Party
$1,500Republican Party
Richard HasselAttorney
Richard Hassel
Republican Party
Republican Party
$1,500Republican Party
Justin BrockPhotographer
Justin Brock
Democratic Party
Democratic Party
$1,454Democratic Party
JIM ChristensenSales
JIM Christensen
Republican Party
Republican Party
$1,179Republican Party
Wayne HorntvedtVice President
Wayne Horntvedt
Vice President
Vice President
Republican Party
Republican Party
$750Republican Party
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Lifetouch Employment Videos

Lifetouch Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$10M - $100M

Founded in


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Lifetouch Competitors

Some of the competitors of Lifetouch are F+W Media, Jackson Dawson, and Inter-State Studio & Publishing Co. Employees at F+W Media earn more than most of the competition, with an average yearly salary of $50,030. Employees at Jackson Dawson earn an average of $49,414 per year, and the employees at Inter-State Studio & Publishing Co. earn an average salary of $49,247 per year.
Average Salarydesc
F+W Media
Salary Range36k - 68k$50k$50,030
Jackson Dawson
Salary Range34k - 70k$49k$49,414

Inter-State Studio & Publishing Co.

Salary Range38k - 63k$49k$49,247


Salary Range33k - 70k$49k$48,860


Salary Range30k - 67k$45k$45,167

Kiddie Kandids

Salary Range33k - 57k$44k$43,825

Lors Photography

Salary Range29k - 63k$43k$43,145
Portrait Innovations Holding ...
Salary Range31k - 50k$40k$39,758
Museum Store
Salary Range29k - 53k$39k$39,378
Lifetouch National School Studios
Salary Range29k - 51k$39k$39,084

Frequently Asked Questions about Lifetouch

When was Lifetouch founded?

Lifetouch was founded in 1936.

How many Employees does Lifetouch have?

Lifetouch has 1,424 employees.

How much money does Lifetouch make?

Lifetouch generates $36.2M in revenue.

What industry is Lifetouch in?

Lifetouch is in the non profits industry.

What is Lifetouch's mission?

Lifetouch's mission statement is "To help families make memories and share them with others."

What type of company is Lifetouch?

Lifetouch is a private company.

Who are Lifetouch's competitors?

Lifetouch competitors include Lifetouch National School Studios, Picture People, Lors Photography, Portrait Innovations Holding ..., Shooting Stars Productions, Kiddie Kandids, Inter-State Studio & Publishing Co.,, Photo Innovations, FIDM, Rock of Ages, F+W Media, Easterly, Kravis Center, Optimists, Clique, Jackson Dawson, Museum Store, Art Resource, American Society of Nephrology.

Who works at Lifetouch?

Bruce Reinecker (founders)

Eldon Rothgeb (founders)

Michael Meek (ceo)

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Updated December 31, 2020

Zippia gives an in-depth look into the details of Lifetouch, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Lifetouch. The employee data is based on information from people who have self-reported their past or current employments at Lifetouch. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Lifetouch and its employees or that of Zippia.

Lifetouch may also be known as or be related to LIFETOUCH CHURCH DIRECTORIES AND PORTRAITS, Lifetouch, Lifetouch Church Directories and Portraits and Lifetouch Inc.