Lifetouch overview

Lifetouch Inc. is an American-based photography company headquartered in Eden Prairie, Minnesota. It was founded as National School Studios in 1936 by Eldon Rothgeb and R. Bruce Reinecker and incorporated in March 1948.
The staff at Lifetouch come from unusually diverse demographic backgrounds. The company is 62.9% female and 35.2% ethnic minorities. Even though it has great demographic diversity, Lifetouch notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Republican Party, at 76.3%. Despite having coworkers who agree with each other about politics, employees at Lifetouch tend to have relatively short tenures. Staff members usually stay with the company for 2.0 years. The average employee at Lifetouch makes $33,758 per year. Pay at Lifetouch is significantly lower than some of its highest paying competitors, like Public Affairs Office, Lors Photography, and Education and Training Resource, which pay $57,202, $51,983, and $48,333, respectively.
Lifetouch is an industry leader with 26,175 employees and an annual revenue of $803.0M that is headquartered in Minnesota.

The Organization’s Mission

To help families make memories and share them with others.


Non Profits





Founded in



Eden Prairie, MN


Organization Type


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The team at Lifetouch

Key People
  • Bruce Reinecker (founders)
  • Eldon Rothgeb (founders)
  • Michael Meek (ceo)

The Culture At Lifetouch

Information provided by the company
You want to work in a positive, collaborative environment with passionate team members. You value photography and want to join our mission to capture and preserve memories
Apply today and join the Lifetouch family!
Provide outstanding customer service.
We provide innovative products and services that capture the spirit of today and preserve the memories of tomorrow.
Respect, integrity, teamwork, and passion are at the core of what we do

Lifetouch Reviews

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Zippia UserApril 2020


Zippia Official LogoZippia UserApril 2020

What Do You Like About Working There?

Good staff and management Show More

What DON'T You Like About Working There?

Occasional rude co-workers and parents Show More

What Are Your Favorite Benefits/Perks?

Involvement with management Show More
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Zippia UserOctober 2019


Zippia Official LogoZippia UserOctober 2019

What Do You Like About Working There?

Get to travel to new towns and cities. Show More

What DON'T You Like About Working There?

Very early mornings. Not very good pay. Show More

What Are Your Favorite Benefits/Perks?

The company pays for gas and hotels. Show More
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Zippia UserJune 2019


Zippia Official LogoZippia UserJune 2019

What Do You Like About Working There?

Some of the people are genuinely nice and collaborative. Dental plan is good. 401K is nice. Show More

What DON'T You Like About Working There?

Feel panicked, life is unpredictable, lots of fires to put out. Uncertainty is discussed almost daily amongst managers. We discuss the future of the company and the concerns we have, solutions as well. Always trying to stay positive. The people, the ones that are left, are some of the best around. Show More

What Are Your Favorite Benefits/Perks?

I enjoy driving and seeing new things. My job required me to drive around which I never minded. Also got a leased vehicle which was helpful. They invest in their people, at least they used to. Show More
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Zippia UserJuly 2018


Zippia Official LogoZippia UserJuly 2018

What Do You Like About Working There?

Easy to get in, training provided, seems like a career starter Show More

What DON'T You Like About Working There?

You work excessive hours that you have to do prep off the clock, you are at the mercy of your customers, you work alone with no backup in the field, you wear out your vehicle for little reimbursement, and you get fired at the drop of a hat Show More

What Are Your Favorite Benefits/Perks?

Was the esop retirement until they devalued and then discontinued, Show More
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Reddit UserDecember 2016
Zippia Official LogoReddit UserDecember 2016

have you ever had a kid throw up during their photo session?

yes, pee, poop, you name it. I work with kids and adults with disabilities at my other job, so I'm used to it ;)
Anonymous review of Lifetouch

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Lifetouch Rankings

Lifetouch is ranked #24 on the Best Non Profits Companies to Work For in Minnesota list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Lifetouch Salaries

How much does Lifetouch pay?
The national average salary for a Lifetouch employee in the United States is $33,758 per year. Employees in the top 10 percent can make over $67,000 per year, while employees at the bottom 10 percent earn less than $16,000 per year.
Salary Score
Average Employee Earnings

Lifetouch Salaries By Job Title

While Lifetouch employees earn an average yearly salary of $33,758, different roles can command different wages. Some of the positions that earn high wages at Lifetouch include Account Executive, Studio Manager, Sales Representative, and Photo Editor. A worker with the title Account Executive salary at Lifetouch can earn an average yearly salary of $63,476. Other roles at Lifetouch include Cashier and Receptionist. A Cashier at Lifetouch earns an average yearly salary of $21,258.

Lifetouch careers

On average, employees at Lifetouch stay with the company for 2.0 years. Employees most commonly join Lifetouch after leaving Walmart. When they leave Lifetouch, they most frequently get their next job at Walmart.

Average Length of Employment


2.0 years
Top Employers Before Lifetouch
Walmart17.8 %
Target6.5 %
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Top Employers After Lifetouch
Walmart15.9 %
Target8.0 %
Amazon7.0 %
Show More

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Lifetouch Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


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Lifetouch Competitors

Competitors of Lifetouch include Public Affairs Office, Lors Photography, and Education and Training Resource. The average salaries at Public Affairs Office rank the highest, with their employees earning an average salary of $57,202 per year. The employees at Lors Photography earn an average yearly salary of $51,983 per year, and the salaries at Education and Training Resource average $48,333 per year.

Frequently Asked Questions about Lifetouch

When was Lifetouch founded?

Lifetouch was founded in 1936.

How many Employees does Lifetouch have?

Lifetouch has 26,175 employees.

How much money does Lifetouch make?

Lifetouch generates $803.0M in revenue.

What industry is Lifetouch in?

Lifetouch is in the non profits industry.

What is Lifetouch's mission?

Lifetouch's mission statement is "To help families make memories and share them with others."

What type of company is Lifetouch?

Lifetouch is a private company.

Who are Lifetouch's competitors?

Lifetouch competitors include Picture People, Shooting Stars Productions, Lors Photography, Kanakuk Kamps, Jostens, Education and Training Resource, SpringHill, Oklahoma School For the Blind, ACT, The Connection, JoJo, United Pentecostal Church International, Clique, Gadsden County Commissioners, Goodwill Industries, Public Affairs Office, Connecticut Historical Society, Heaven & Earth, Grins, Imagetek.

Who works at Lifetouch?

Bruce Reinecker (founders)

Eldon Rothgeb (founders)

Michael Meek (ceo)

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You can find out what it is like to work at Lifetouch, also known as LIFETOUCH PORTRAIT STUDIOS INC, Lifetouch, Lifetouch Inc, Lifetouch Inc. and Lifetouch Portrait Studios Inc.

Zippia gives an in-depth look into the details of Lifetouch, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Lifetouch. The employee data is based on information from people who have self-reported their past or current employments at Lifetouch. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Lifetouch and its employees or that of Zippia.