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Lifetouch Company Logo

Working At Lifetouch

Zippia Score 3.9

Lifetouch overview

Lifetouch Inc. is an American-based photography company headquartered in Eden Prairie, Minnesota. It was founded as National School Studios in 1936 by Eldon Rothgeb and R. Bruce Reinecker and incorporated in March 1948.
The staff at Lifetouch come from unusually diverse demographic backgrounds. The company is 62.9% female and 35.2% ethnic minorities. Even though it has great demographic diversity, Lifetouch notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Republican Party, at 76.3%. Despite having coworkers who agree with each other about politics, employees at Lifetouch tend to have relatively short tenures. Staff members usually stay with the company for 2.0 years. The average employee at Lifetouch makes $28,438 per year. Pay at Lifetouch is significantly lower than some of its highest paying competitors, like Portrait Innovations, Moto, and Studio One, which pay $89,763, $84,610, and $61,495, respectively.
Lifetouch is an industry leader with 26,175 employees and an annual revenue of $803.0M that is headquartered in Minnesota.

The Organization’s Mission

To help families make memories and share them with others.


Household Durables





Founded in



Eden Prairie, MN



Organization Type


Is This Your Company?

The team at Lifetouch

Key People
  • Bruce Reinecker (founders)
  • Eldon Rothgeb (founders)
  • Michael Meek (ceo)

What do people say about Lifetouch


Zippia Official LogoZippia User October 2019

What Do You Like About Working There?

Get to travel to new towns and cities. Show More


Zippia Official LogoZippia User June 2019

What Do You Like About Working There?

Some of the people are genuinely nice and collaborative. Dental plan is good. 401K is nice. Show More


Zippia Official LogoZippia User July 2018

What Do You Like About Working There?

Easy to get in, training provided, seems like a career starter Show More
Zippia Official LogoReddit User December 2016

have you ever had a kid throw up during their photo session?

yes, pee, poop, you name it. I work with kids and adults with disabilities at my other job, so I'm used to it ;)
Zippia Official LogoReddit User December 2016

What wacky things do students do to you?

I wish I had a funny answer for you but I really don't. For grad pictures the kids are allowed to bring in props for their photos so I guess the wackyness part of my job shines there. We've had to name a few: a shopping cart, a shot gun, a live chicken, a half naked anime pillow, chips/candy/other weird food, a fish in a bag, and lots more!
Anonymous review of Lifetouch

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Lifetouch Rankings

Lifetouch is ranked #54 on the Best Retail Companies to Work For in Minnesota list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Lifetouch Salaries

How much does Lifetouch pay?
The national average salary for a Lifetouch employee in the United States is $28,438 per year. Employees in the top 10 percent can make over $45,000 per year, while employees at the bottom 10 percent earn less than $17,000 per year.
Salary Score
Average Employee Earnings

Lifetouch Salaries By Job Title

While Lifetouch employees earn an average yearly salary of $28,438, different roles can command different wages. Some of the positions that earn high wages at Lifetouch include Studio Manager, Data Entry Associate, Printer Operator, and Studio Associate. A worker with the title Studio Manager salary at Lifetouch can earn an average yearly salary of $49,422. Other roles at Lifetouch include Photographer and Call Center Representative. A Photographer at Lifetouch earns an average yearly salary of $25,953.
Studio Manager
Data Entry Associate
Printer Operator
Studio Associate
Photo Editor

Lifetouch careers

On average, employees at Lifetouch stay with the company for 2.0 years. Employees most commonly join Lifetouch after leaving Walmart. When they leave Lifetouch, they most frequently get their next job at Walmart.

Average Length of Employment
Jostens4.9 years


2.0 years
Top Employers Before Lifetouch
Walmart17.8 %
Target6.5 %
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Top Employers After Lifetouch
Walmart15.9 %
Target8.0 %
Amazon7.0 %
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Lifetouch Employee Political Affiliation

Lifetouch employees are most likely to be members of the Republican Party. The largest donation made to a political party by a Lifetouch employee was by Paul Harmel. Paul Harmel donated $10,000 to the Republican Party.

Republican Party

76.3 %

Democratic Party

23.7 %

Employee Political Donations

Paul HarmelChief Executive Officer
$10,000Republican Party
TED KoeneckeVice President
$3,750Republican Party
Bobby WillifordPhotographer
$2,500Democratic Party
Jared HeavenridgeTechnical Support Technician
$1,711Democratic Party
Steven SuckowSenior Vice President
$1,500Democratic Party
Steve SuckowSenior Vice President
$1,500Republican Party
Richard HasselAttorney
$1,500Republican Party
Justin BrockPhotographer
$1,238Democratic Party
Robert EvansPhotographer
$1,100Republican Party
Wayne HorntvedtVice President
$750Republican Party
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Lifetouch Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


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Lifetouch Competitors

Competitors of Lifetouch include Portrait Innovations, Moto Inc., and Studio One. The average salaries at Portrait Innovations rank the highest, with their employees earning an average salary of $89,763 per year. The employees at Moto Inc. earn an average yearly salary of $84,610 per year, and the salaries at Studio One average $61,495 per year.

Frequently Asked Questions about Lifetouch

When was Lifetouch founded?

Lifetouch was founded in 1936.

How many Employees does Lifetouch have?

Lifetouch has 26,175 employees.

How much money does Lifetouch make?

Lifetouch generates $803.0M in revenue.

What industry is Lifetouch in?

Lifetouch is in the household durables industry.

What is Lifetouch's mission?

Lifetouch's mission statement is "To help families make memories and share them with others."

What type of company is Lifetouch?

Lifetouch is a private company.

Who are Lifetouch's competitors?

Lifetouch competitors include Picture People, Lors Photography, Jostens, Target, Kiddie Kandids, CADY, Portrait Innovations, Inter-State Studio & Publishing Co., Glamour Shots Licensing, Grad Inc., Studio One, Inter State Security, Dorian Studios, Moto Inc., Strawbridge Studios, Inc., Erin's, Shooting Stars Productions, Harmann Studios, Cashman Photo, SHOOTING STARS.

Who works at Lifetouch?

Bruce Reinecker (founders)

Eldon Rothgeb (founders)

Michael Meek (ceo)

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You can find out what it is like to work at Lifetouch, also known as LIFETOUCH PORTRAIT STUDIOS INC, Lifetouch, Lifetouch Inc, Lifetouch Inc. and Lifetouch Portrait Studios Inc.

Zippia gives an in-depth look into the details of Lifetouch, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Lifetouch. The employee data is based on information from people who have self-reported their past or current employments at Lifetouch. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Lifetouch and its employees or that of Zippia.