Lift Brands CEO and leadership

With a passion for health and wellness, Ty started his career in personal training progressing into membership sales both in Australia and New Zealand. That led to his first franchise experience as the club manager for a full-service Gold’s Gym in North West London. Returning to Australia, Ty purchased and established three new franchised EFM Health Clubs and added two independent clubs to the mix. Upon selling out of the majority of his holding, Ty went on to further study his MBA at the Australian Institute of Business. It was then that the master franchisors for Snap Fitness Australia and New Zealand came calling. Ty soon after moved into the role as CEO for Australia, then took on the role as the Asia Pacific CEO. Through Ty’s clear results in the APAC business and true passion for the Lift Brands family of companies, he was asked to step in as Global CEO for Lift Brands in June 2020 and is now based from the global headquarters in Chanhassen, Minnesota.

Andy Peat is the Chief Product Officer at Lift Brands. Andy attended St Andrews College, Christchurch.

Bonnie Getzinger is an Executive Assistant To Chief Executive Officer at Lift Brands and is based in Mound, Minnesota. She has worked as Executive Assistant at Anheuser Busch and Executive Assistant at MOSAIC CO. Bonnie attended Southeast Missouri State University between 1978 and 1980.

Jonny Cottam is a Managing Director - Europe at Lift Brands and Chief Executive Officer at Lift Brands and is based in London, Greater London, United Kingdom. He has worked as Managing Director at 9Round UK, General Manager at Imperial College London, and General Manager at FUSION LIFESTYLE. Jonny attended Sedbergh School and University of the West of England Bristol between 2001 and 2004.

Paul started with Lift Brands as Chief Financial Officer in January 2021, and became Chief Administrative Officer in July that same year. He oversees all human resources, IT, legal, financial and operations services functions at the company. From October 2019 to January 2021, Paul served as Chief Administration Officer for Gold Gym International, Inc (acquired by RSG Group, Inc. in August 2020) in Dallas, TX. From March 2017 to October 2019, he was Chief Financial Officer for Bread Zeppelin Management, LLC a fast-casual restaurant chain based in Dallas, TX. Before that, Paul was Vice President, Corporate Development for TGI Fridays, Inc. based in Dallas, TX.

Rob Mendel is a CTO & CISO at Lift Brands.

Highly driven, hands-on, creative global branding leader passionate about building and nurturing brands. Develops short and long-term brand marketing strategies that drive brand equity and profitability.

Tom Welter is a Chief Operating Officer at Lift Brands and is based in Minneapolis-St., Paul, Idaho. He has worked as Regional Vice President Of Operations at Yum Brands Inc., Regional Operations Manager at Avis Southern Africa, and Vice President of Business Logistics at KB Home. Tom attended University of Nebraska-Lincoln [Academic All American].