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Lion's Choice Overview

Red Lion Beef Corporation, doing business as Lion's Choice, is an American fast food restaurant chain based in St. Louis, Missouri, that specializes in roast beef sandwiches. The company was founded in 1967, and opened their first restaurant in Ballwin, Missouri, on October 26, 1967, which remains open today.
Lion's Choice has been around for a long time. It was founded back in 1967. This established company loves to hire graduates from Southeast Missouri State University, with 18.8% of its employees having attended Southeast Missouri State University. Lion's Choice is a great place to work and is featured as number 2 on Zippia's list of Best Companies to Work for in Des Peres, MO.
Based in Missouri, Lion's Choice is a small hospitality company with only 150 employees and an annual revenue of $8.5M.

The Organization’s Mission

To empower entrepreneurs and independent business owners by providing the scale, resources and innovation that create sustainability, growth and effective competition in today's evolving marketplace.


Fast Food Restaurant





Founded in



Des Peres, MO


Organization Type


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The Team At Lion's Choice

Key People
  • Marv Gibbs (founders)
  • Clint Tobias (founders)

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Lion's Choice Rankings

Lion's Choice is ranked #53 on the Best Hospitality Companies to Work For in Missouri list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Lion's Choice Careers

On average, employees at Lion's Choice stay with the company for 3.4 years. Employees most commonly join Lion's Choice after leaving McDonald's. When they leave Lion's Choice, they most frequently get their next job at Walmart.

Average Length of Employment

Lion's Choice
3.4 years
Taco Bell
2.5 years

Top Employers Before Lion's Choice

Top Employers After Lion's Choice

17.7 %
6.3 %

Lion's Choice Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Lion's Choice Employees Education

Of the 150 employees at Lion's Choice, 18.8% attended Southeast Missouri State University. Employees at Lion's Choice most frequently majored in General Studies, and most employees’ highest level of education is a High School Diploma.

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Lion's Choice Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$5M - $10M

Founded in


Organization type


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Lion's Choice Competitors

Average Salarydesc

Taco Maker

Salary Range22k - 38k$30k$29,588


Salary Range23k - 35k$29k$28,792
Salary Range21k - 37k$28k$28,409

Great Wraps

Salary Range21k - 37k$28k$28,151

Raging Waters Los Angeles

Salary Range21k - 33k$27k$26,881

Ono Hawaiian BBQ

Salary Range21k - 29k$25k$25,024

Jimboy's Tacos

Salary Range18k - 33k$25k$24,956

Fosters Freeze

Salary Range20k - 28k$25k$24,525
Taco John's
Salary Range19k - 28k$24k$23,565
Salary Range18k - 28k$23k$23,404

Frequently Asked Questions about Lion's Choice

When was Lion's Choice founded?

Lion's Choice was founded in 1967.

How many Employees does Lion's Choice have?

Lion's Choice has 150 employees.

How much money does Lion's Choice make?

Lion's Choice generates $8.5M in revenue.

What industry is Lion's Choice in?

Lion's Choice is in the fast food restaurant industry.

What is Lion's Choice's mission?

Lion's Choice's mission statement is "To empower entrepreneurs and independent business owners by providing the scale, resources and innovation that create sustainability, growth and effective competition in today's evolving marketplace."

What type of company is Lion's Choice?

Lion's Choice is a private company.

Who are Lion's Choice's competitors?

Lion's Choice competitors include Dunkin' Donuts Northeast Distribution Center, Taco Bell, Jimboy's Tacos, Burger King, Fosters Freeze, Biscuitville, Bojangles', White Castle Management Co., Ono Hawaiian BBQ, Fatburger, Culver Franchising System, Dairy Queen, Popeyes Chicken & Biscuits, Raging Waters Los Angeles, Krystal, Altes, Great Wraps, Hardee's Restaurants, Taco Maker, Taco John's.

Who works at Lion's Choice?

Marv Gibbs (founders)

Clint Tobias (founders)

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Updated July 8, 2021

Zippia gives an in-depth look into the details of Lion's Choice, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Lion's Choice. The employee data is based on information from people who have self-reported their past or current employments at Lion's Choice. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Lion's Choice and its employees or that of Zippia.

Lion's Choice may also be known as or be related to Lion Choice Restaurant Corp and Lion's Choice.