LiveRamp history

In 1988 it became Acxiom Corporation.

In November 1997, Acxiom acquired Buckley Dement, a provider of healthcare fulfillment and professional medical lists.

In May 1998, Acxiom made the announcement that it would acquire one of its competitors, May & Speh.

In early 2004, Acxiom acquired part of Claritas, a European data provider.

In 2005 Acxiom was a nominee for the Big Brother Awards for Worst Corporate Invader for a tradition of data brokering.

In early 2006, EMC Corporation acquired Acxiom’s information grid software in a $30 million deal.

On May 16, 2007, Acxiom agreed to be bought by investment firms Silver Lake Partners and ValueAct Capital in an all-cash deal valued at $3 billion, including the assumption of about $756 million of debt.

On January 17, 2008, Acxiom named John Meyer (from Alcatel-Lucent) as new CEO and president.

In October 2010, the company launched AbiliTec Digital, a web-based tool to match digital identities to traditional name and address data, such as that collected from loyalty programs.

On July 27, 2011, Acxiom named Scott E. Howe, as the company’s chief executive officer and president.

In 2012, the NY Times reported that the company had the world’s largest commercial database on consumers.

In 2013, CNBC announced that the Federal Trade Commission was investigating Acxiom and eight other companies to learn how they collected and used consumer data.

On May 14, 2014, Acxiom announced that it had acquired LiveRamp, a data onboarding company, for $310 million.

In July 2015, the company sold its IT outsourcing division, Acxiom IT Outsourcing (Acxiom ITO), to Charlesbank Capital Partners and M/C Partners, and Acxiom ITO was subsequently rebranded as Ensono.

In November 2016, LiveRamp acquired two data and identity-matching startups, Arbor and Circulate, for more than $140 million combined.

In January 2017, Acxiom launched Audience Cloud, an anonymous targeting tool that allowed demographic segmentation of customers without revealing their actual identities.

In February 2018, LiveRamp acquired Pacific Data Partners, an aggregator of anonymized business data.

In April 2019, LiveRamp acquired consent management platform provider Faktor.