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Become A Local Sales Manager

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Working As A Local Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $113,860

    Average Salary

What Does A Local Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Local Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Local Sales Manager jobs

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Local Sales Manager Career Paths

Local Sales Manager
General Sales Manager General Manager
Director Of Sales
10 Yearsyrs
Director Of Sales Business Developer
Director Of Sales & Business Development
13 Yearsyrs
District Sales Manager Marketing Manager
Director, Product Marketing
11 Yearsyrs
Marketing Director Business Developer
Director, Strategic Accounts
13 Yearsyrs
Director Of Sales Director Of Sales And Marketing
General Manager
7 Yearsyrs
Business Development Manager Vice President, Business Development
Global Account Manager
10 Yearsyrs
Advertising Director District Sales Manager
Major Account Manager
7 Yearsyrs
General Manager Account Manager
National Account Manager
8 Yearsyrs
Account Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Regional Sales Manager General Manager
Regional General Manager
9 Yearsyrs
Marketing Consultant Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Account Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Regional Sales Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
General Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Marketing Consultant Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
District Sales Manager Sales Manager
Senior Sales Manager
7 Yearsyrs
General Sales Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Senior Account Manager Account Executive
Strategic Accounts Manager
9 Yearsyrs
Senior Account Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Local Sales Manager Demographics

Gender

  • Male

    62.3%
  • Female

    36.1%
  • Unknown

    1.6%

Ethnicity

  • White

    83.2%
  • Hispanic or Latino

    10.2%
  • Asian

    4.8%
  • Unknown

    1.3%
  • Black or African American

    0.5%
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Languages Spoken

  • Spanish

    71.4%
  • Italian

    14.3%
  • Hebrew

    7.1%
  • German

    7.1%
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Local Sales Manager

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Local Sales Manager Education

Local Sales Manager

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Top Skills for A Local Sales Manager

LocalSalesDepartmentLocalAccountExecutivesRevenueGoalsLocalSalesStaffSalesGoalsBusinessDevelopmentMarketShareRadioStationsAnnualBudgetInternetSalesTrainingAEInventoryManagementLocalMarketNewBusinessRevenueSalesRevenueTrainingProgramWebAnnualRevenueAnnualSales

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Top Local Sales Manager Skills

  1. Local Sales Department
  2. Local Account Executives
  3. Revenue Goals
You can check out examples of real life uses of top skills on resumes here:
  • Managed the local sales department for a CBS station in Norfolk VA.
  • Managed assigned advertising accounts and managing five local account executives.
  • Have exceptional ability to create enthusiastic sales teams that consistently achieve their revenue goals.
  • Manage a local sales staff of 9 and assist 2 digital sales specialists.
  • Exceeded sales goals in first year and received awards for performance.

Top Local Sales Manager Employers

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