Local sales manager demographics and statistics in the US
Local sales manager demographics research summary. Zippia estimates local sales manager demographics and statistics in the United States by using a database of 30 million profiles. Our local sales manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about local sales managers after extensive research and analysis:
- There are over 58,478 local sales managers currently employed in the United States.
- 34.9% of all local sales managers are women, while 65.1% are men.
- The average local sales manager age is 46 years old.
- The most common ethnicity of local sales managers is White (78.2%), followed by Hispanic or Latino (9.8%), Unknown (4.4%) and Asian (4.1%).
- In 2022, women earned 90% of what men earned.
- 7% of all local sales managers are LGBT.
- Local sales managers are 76% more likely to work at private companies in comparison to public companies.
On this page
Local sales manager demographics by:
Local sales manager gender statistics
34.9% of local sales managers are women and 65.1% of local sales managers are men.
- Male, 65.1%
- Female, 34.9%
Local sales manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 65.1% |
| Female | 34.9% |
Local sales manager gender pay gap
Women earn 90¢ for every $1 earned by men
Male income
$85,128
Female income
$76,514
Local sales manager gender ratio over time
This data breaks down the percentage of men and women in local sales manager positions over time. Currently, 34.9% of local sales managers are female.
Local sales manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 52.54% | 47.46% |
| 2011 | 52.16% | 47.84% |
| 2012 | 52.85% | 47.15% |
| 2013 | 52.77% | 47.23% |
| 2014 | 50.76% | 49.24% |
| 2015 | 50.24% | 49.76% |
| 2016 | 50.11% | 49.89% |
| 2017 | 48.99% | 51.01% |
| 2018 | 64.61% | 35.39% |
| 2019 | 64.71% | 35.29% |
| 2020 | 63.85% | 36.15% |
| 2021 | 65.05% | 34.95% |
Local sales manager related jobs gender ratio
We compared local sales managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Local Sales Manager | 65% | 35% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Local sales manager demographics by race
The most common ethnicity among local sales managers is White, which makes up 78.2% of all local sales managers. Comparatively, 9.8% of local sales managers are Hispanic or Latino and 4.4% of local sales managers are Unknown.
- White, 78.2%
- Hispanic or Latino, 9.8%
- Unknown, 4.4%
- Asian, 4.1%
- Black or African American, 3.2%
- American Indian and Alaska Native, 0.3%
Local sales manager race
| Local sales manager race | Percentages |
|---|---|
| White | 78.2% |
| Hispanic or Latino | 9.8% |
| Unknown | 4.4% |
| Asian | 4.1% |
| Black or African American | 3.2% |
| American Indian and Alaska Native | 0.3% |
Local sales manager race and ethnicity over time
See how local sales manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Local sales manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 82.67% | 3.48% | 3.98% | 7.95% |
| 2019 | 82.66% | 3.47% | 3.88% | 8.11% |
| 2020 | 80.04% | 3.54% | 4.47% | 8.21% |
| 2021 | 78.23% | 3.24% | 4.07% | 9.82% |
Local sales manager wage gap by race
According to our data, unknown local sales managers have the highest average salary compared to other ethnicities. Black or african american local sales managers have the lowest average salary at $81,763.
| Ethnicity | Salary |
|---|---|
| Unknown | $87,958 |
| White | $85,881 |
| Black or African American | $81,763 |
| Asian | $85,341 |
| Hispanic or Latino | $84,815 |
Average local sales manager age
See how the average age of local sales managers varies based on ethnicity and gender.
Male
Female
Local sales manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 47 |
| Unknown | 46 | 43.5 |
| Asian | 43.5 | 41 |
| Hispanic or Latino | 46 | 43 |
| White | 48 | 45 |
| American Indian and Alaska Native | 49 |
Local sales manager age breakdown
The average age of local sales managers is 40+ years years old, representing 71% of the local sales manager population.
Local sales manager age breakdown
| Local Sales Manager Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 25% |
| 20-30 years | 4% |
Local sales manager educational attainment
The most common degree for local sales managers is bachelor's degree, with 82% of local sales managers earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 6%.
- Bachelor's, 82%
- Associate, 9%
- Master's, 6%
- High School Diploma, 2%
- Other Degrees, 1%
Local sales managers by degree level
| Local sales manager degree | Percentages |
|---|---|
| Bachelor's | 82% |
| Associate | 9% |
| Master's | 6% |
| High School Diploma | 2% |
| Other Degrees | 1% |
Local sales manager jobs you might like
Local sales manager wage gap by degree level
According to the data, local sales managers with a Master's degree earn more than those without, at $102,114 annually. With a Doctorate degree, local sales managers earn a median annual income of $97,870 compared to $93,164 for local sales managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $102,114 |
| High School Diploma or Less | $76,181 |
| Bachelor's Degree | $93,164 |
| Doctorate Degree | $97,870 |
| Some College/ Associate Degree | $76,136 |
Local sales manager employment statistics
Most local sales managers work for a private in the media industry.
Company size where local sales managers work
Below, you can see the size of companies where local sales managers work.
Local sales manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 24% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 28% |
| > 10,000 employees | 13% |
Local sales manager jobs by company type
Employees with the local sales manager job title have their preferences when it comes to working for a company. For instance, most local sales managers prefer to work at private companies over public companies.
Local sales manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 21% |
| Private | 76% |
| Government | 1% |
Local sales manager jobs by industry
The most common industries for local sales managers are media, telecommunication and technology.
Local sales manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 52% |
| Telecommunication | 7% |
| Fortune 500 | 6% |
| Technology | 6% |
| Manufacturing | 4% |
| Professional | 4% |
| Hospitality | 4% |
| Retail | 3% |
| Education | 3% |
| Start-up | 3% |
| Finance | 3% |
| Pharmaceutical | 1% |
| Energy | 1% |
| Internet | 1% |
| Insurance | 1% |
| Health Care | 1% |
| Automotive | 1% |
Local sales manager turnover and employment statistics
Local sales manager unemployment rate over time
The unemployment rate for local sales managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Local sales manager unemployment rate by year
| Year | Local sales manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 2.41% |
| 2019 | 2.59% |
| 2020 | 4.53% |
| 2021 | 4.76% |
Average local sales manager tenure
The average local sales manager stays at their job for 1-2 years, based on the 1,043 local sales managers resumes in Zippia's database.
Local sales manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 12% |
| 1-2 years | 41% |
| 3-4 years | 21% |
| 5-7 years | 15% |
| 8-10 years | 4% |
| 11+ years | 6% |
Local sales manager LGBT ratio compared to similar jobs
Review the percent of local sales managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Local Sales Manager | 7.25% | - |
| Advertising Production Manager | 9.54% | 56,812 |
| Global Product Manager | 9.86% | 123,229 |
| Planned Giving Officer | 16.11% | 55,918 |
Similar local sales manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Advertising Production Manager | 9.54% | 56,812 |
| Global Product Manager | 9.86% | 123,229 |
| Planned Giving Officer | 16.11% | 55,918 |
Foreign languages spoken by local sales managers
The most common foreign language among local sales managers is Spanish at 71.4%. The second-most popular foreign language spoken is Italian at 14.3% and German is the third-most popular at 7.1%.
- Spanish, 71.4%
- Italian, 14.3%
- German, 7.1%
- Hebrew, 7.1%
Local sales manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 71.4% |
| Italian | 14.3% |
| German | 7.1% |
| Hebrew | 7.1% |
