Localiza history

1981 By 1981, Localiza was the largest car rental company in the Brazilian market in number of rental locations.

In 1983, Localiza adopted the franchising strategy as a response to the foreign debt crisis.​​ Faced by a shortage of capital and high costs, the company insourced the car rental activity and strengthened its brand.

1984 In 1984, in order to further expand its network, the Company began its franchising activities in Brazil, through its subsidiary, Localiza Franchising, the Company licensed the first 6 franchises.

In order to further expand its network, the Company began its franchising activities in Brazil in 1985.

​In order to circumvent the challenges of the Brazilian market, which had posted a negative GDP, in 1992, the franchises became part of the internationalization strategy of the operations.

1997 In 1997 the founding partners sold a share of 33.33% of the Company to DLJ Merchant Banking, a private equity company, seeking to improve its potential to access international capital markets.

Trading began on May 23rd, 2005 with the offering of 21,477,500 common shares, which represented approximately 34.40% of the capital.

The Company concluded a primary distribution of 3,825,000 shares on April 20, 2006, raising BRL156.8 million in funds (follow-on). In this same public offer, 5,785,714 shares owned by the founding partners were offered through a secondary distribution.

2012 On January 2nd, 2012 Localiza’s shares (RENT3) began to compose the Bovespa Index’s (Ibovespa) portfolio.

In 2017, the Company has begun its strategic partnership with Hertz, such the Car Rental segment was renamed Localiza Hertz.

In the second quarter of 2018, the Company has been showing that its solid growth continues.

2019 In 2019 the Company continues to present strong pace of growth and profitability.