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Working at Lumate

Zippia Score 3.7

Overview

Revenue

Reviews

Lumate overview

Industry
Internet Software & Services
Revenue
$690K
Headquarters
Employees
50
Founded In
Organization Type
Private
Social Media
IDC Projects changed names to Lumate. Advertisers want to know their Return On Investment when buying advertising. This is most easily done by a performance-based model such as paying per “unit”. Paying per click, call, action, lead, or purchase are all common forms of payment in mobile advertising. Publishers (developers or owners of mobile apps) want maximum revenue and to be compensated every time an ad is shown in their app property. If an ad is not relevant to a user, hence no action, they do not want to take on the losses associated with the payout that a different advertiser would have given them. They don't accept the risk and want to get paid regardless of performance. Mobile advertising is difficult to target because of an immature ad tech ecosystem that cannot use cookie-based technology. Even if data can be used, many advertisers are too small or lack the resources necessary for proper data analysis to effectively target an audience at scale. This inherently limits the overall market growth. Lumate assumes the business risk from mobile ad buyers and sellers by buying each mobile ad impression while only getting paid for performance. Advertisers can now participate in a far larger and growing market and pay on their required performance terms. Lumate always pays per impression so publishers also transfer any business risk to Lumate. Lumate, formerly IDC Projects, was founded in 2008. Lumate is based in downtown St Louis and is an Arch Grants, Capital Innovators, and Missouri Technology Corporations recipient.
Lumate is a small internet company based in Saint Louis, MO with only 50 employees and an annual revenue of $690,000.

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Lumate Rankings

Lumate is ranked #29 on the Best Internet Companies to Work For in Missouri list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Lumate Financial Performance

6.4
Performance Score

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Updated March 14, 2024

Zippia gives an in-depth look into the details of Lumate, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Lumate. The employee data is based on information from people who have self-reported their past or current employments at Lumate. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Lumate. The data presented on this page does not represent the view of Lumate and its employees or that of Zippia.

Lumate may also be known as or be related to LUMATE LLC, LUMATE, LLC and Lumate.