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Working at Lytics

Zippia score 3.9

Overview

Revenue

Reviews

CEO & Executives

Lytics overview

Industry
Consulting Services
Revenue
$2.7M
Headquarters
Employees
136
Founded in
Website
Organization type
Private
CEO
James McDermott
Social media
Lytics helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP). Nestle, General Mills, Atlassian, The Economist, Heineken and other leading companies use Lytics to choreograph one-to-one interactions across marketing channels that their customers welcome. The Lytics Customer Data Platform (CDP), the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users from multiple sources (e.g., structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases) and creates behavior-rich user profiles and segments (e.g., likely to churn, most active on mobile, coupon lover). These customer profiles and segments then sync with a company's marketing tools (from website personalization and ad retargeting, to email marketing and content optimization) to improve marketing campaign results and reduce inefficiencies. Many marketing technology vendors claim to offer a "customer data platform." Lytics has the only customer data platform that is easy enough for a beginner marketer to use, but technically sophisticated enough to impress software developers and data scientists. Lytics builds a profile based on unifying any fragment of customer information using sophisticated data science and conducts probabilistic matching to merge identities. The result: a rich profile of a consumer that can power one-to-one marketing in third-party martech tools, APIs, and Lytics own native execution platform. Lytics is led by marketing-technology veterans who've held leadership positions at Webtrends, Urban Airship, Jive, and Hewlett Packard Enterprise. We are headquartered in Portland, Oregon.
Based in Portland, OR, Lytics is a small professional company with only 136 employees and an annual revenue of $2.7M.

Lytics's mission statement

To empower marketers with insights that help them make better decisions and deliver customer experiences that resonate.

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The team at Lytics

  • The founders of Lytics are James McDermott, Aaron Raddon, Jascha Kaykas-Wolff, Joyce Boss, Tom Strachan and Brad McMahon.
  • The key people at Lytics are James McDermott, Aaron Raddon and Jascha Kaykas-Wolff.
Key people
James McDermott
Aaron Raddon
Jascha Kaykas-Wolff
Joyce Boss
Tom Strachan
Brad McMahon

Lytics rankings

Lytics is ranked #93 on the Best Professional companies to work for in Oregon list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Lytics financial performance

7.6
Performance score

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    Updated March 14, 2024

    Zippia gives an in-depth look into the details of Lytics, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Lytics. The employee data is based on information from people who have self-reported their past or current employments at Lytics. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Lytics. The data presented on this page does not represent the view of Lytics and its employees or that of Zippia.

    Lytics may also be known as or be related to Lytics, Lytics Inc and Lytics, Inc.