Mad*Pow CEO and leadership

Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency that takes a purpose driven approach, partnering with clients to deliver social impact and financial return. Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with organizations like Dartmouth Hitchcock, Brigham and Women’s Hospital, and CVS has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’s Healthcare Experience Design Conference, HxD, and the managing director of the Center for Health Experience Design Amy has successfully connected and networked disparate parts of a challenging and siloed system.

I am the Founder and the Chief Creative Officer of Mad*Pow, a design agency that helps people improve their health and wellness, meet their financial goals, learn and connect.

Since 2000, our company has partnered with industry leaders like Fidelity, USAA, Cigna, ESPN, Adidas, John Hancock, Pearson, Microsoft and Google to create engaging customer experiences that have measurable results.

I am very proud to say that we have received international honors from the Webbies, the W3C and we have also been recognized by Inc. Magazine as one of the US's 500 fastest growing companies. Our team of 60+ works out of offices in Boston and Portsmouth, NH.

Prior to 2000, I held a number of creative direction positions, including time at Sony Music, State Street, Forbes and MicroArts Corporation.

When I am not focusing on the vision for my company, I focus on being the best husband, dad and friend I can be. When I do get time to myself I like to express my artistic style on a surfboard or snowboard and occasionally play a really bad round of golf.

Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency that takes a purpose driven approach, partnering with clients to deliver social impact and financial return. Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with organizations like Dartmouth Hitchcock, Brigham and Women’s Hospital, and CVS has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’s Healthcare Experience Design Conference, HxD, and the managing director of the Center for Health Experience Design Amy has successfully connected and networked disparate parts of a challenging and siloed system.

I am the Founder and the Chief Creative Officer of Mad*Pow, a design agency that helps people improve their health and wellness, meet their financial goals, learn and connect.

Since 2000, our company has partnered with industry leaders like Fidelity, USAA, Cigna, ESPN, Adidas, John Hancock, Pearson, Microsoft and Google to create engaging customer experiences that have measurable results.

I am very proud to say that we have received international honors from the Webbies, the W3C and we have also been recognized by Inc. Magazine as one of the US's 500 fastest growing companies. Our team of 60+ works out of offices in Boston and Portsmouth, NH.

Prior to 2000, I held a number of creative direction positions, including time at Sony Music, State Street, Forbes and MicroArts Corporation.

When I am not focusing on the vision for my company, I focus on being the best husband, dad and friend I can be. When I do get time to myself I like to express my artistic style on a surfboard or snowboard and occasionally play a really bad round of golf.