Magna Donnelly history

1936: The company is incorporated as Donnelly-Kelly Glass Company.

In 1952, when much of Michigan industry was settling down into long-term combative relationships with big unions and top-heavy management systems, Donnelly introduced a system of employee participation and bonuses called the Scanlon Plan.

By 1965, with the company firmly entrenched in the automobile parts industry, sales had quadrupled to almost $4 million, but this still represented only a very small portion of the auto parts market.

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1976: Donnelly's share of the rear-view mirror market reaches 70 percent.

To reflect the growing diversity in the company's product line--which by this time ranged from windows to liquid crystal displays (LCDs)--Donnelly Mirrors, Inc. was renamed Donnelly Corporation in 1984.

Gentex sued Donnelly in 1990 for patent infringement of its electrochromic mirrors.

In 1992, Donnelly's display coatings business was transferred to Donnelly Applied Films Corp. (DAFC), a joint venture with Applied Films Laboratory Inc. in which Donnelly maintained a 50 percent share.

After a lengthy series of suits and countersuits, in 1993 the parties reached a settlement in which Donnelly agreed to pay Gentex $3.6 million in damages, which took a sizable bite out of net income for that year.

The domination of the interior mirror market, in addition to strong growth in exterior mirrors and modular windows, created annual sales of some $337 million by 1994.

In the first quarter of 1995 Donnelly recorded a net loss of $85,000, at a time when the auto industry as a whole was reporting soaring profits.

In addition, the company announced in 1997 that it was reducing the number of vendors it used, promising to trim its supplier base in half by the end of the decade.

Magna Donnelly is a division of Magna International, which acquired Donnelly Corporation in October 2002.

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