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Major account manager skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Jonathan Byers,

James Wilkerson Ph.D.

Below we've compiled a list of the most critical major account manager skills. We ranked the top skills for major account managers based on the percentage of resumes they appeared on. For example, 15.7% of major account manager resumes contained digital marketing as a skill. Continue reading to find out what skills a major account manager needs to be successful in the workplace.

15 major account manager skills for your resume and career

1. Digital Marketing

Here's how major account managers use digital marketing:

Skilled Senior Account Manager providing strategic direction for organizations looking to invest in digital marketing training throughout North & South America.
Identify opportunities for client growth and make recommendations for their digital marketing strategy on an ongoing basis and during quarterly presentations.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how major account managers use customer service:

Executed successful customer service management at executive levels, while demonstrating the ability to sell complex services and solutions.
Account team leader coordinating efforts with Network Technical Consultant and Service Manager ensuring all accounts received superior customer service.

3. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how major account managers use cloud:

Transformed a local City's tape based backup environment to a combination of Cloud & Disaster Recovery solution.
Provide services in collaboration with Cloud Service Partners.

4. Customer Satisfaction

Here's how major account managers use customer satisfaction:

Teamed with other technology specialists, providing customized and effective solutions, including implementation plans resulting in customer satisfaction.
Researched competitive information to provide valuable feedback to marketing, provide ongoing customer satisfaction, and maintain forecasting accuracy.

5. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how major account managers use account management:

Earned reputation for exceptional account management and service to key accounts with multiple departments and locations.
Directed account management teams delivering managed care products for Worker's Compensation customers.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how major account managers use crm:

Utilized Goldmine CRM supporting efficient customer interface and forecasting.
Maintained appropriate records of client contact through CRM accurately detailing case notes, the problem, and the solution.

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7. ROI

Here's how major account managers use roi:

Performed category profitability analysis on potential offerings to align with ROI goal.
Increased account penetration through effective communication skills resulting in maximizing ROI.

8. Client Relationships

Here's how major account managers use client relationships:

Developed long term client relationships consisting of goal evaluation, system recommendations for key executives, implementation and training.
Developed client relationships beyond standard technology delivery for long-term client commitment and loyalty.

9. RFP

RFP stands for request for proposal and is a document that contains details about a project or bids from contractors who are responsible for completing the project.

Here's how major account managers use rfp:

Focused sales efforts on large contract awards, which were secured through the successful submission of creative RFP responses.
Prepare RFP s, promotional plans, sales literature, media kits and negotiate advertising and sales contracts.

10. Sales Process

Here's how major account managers use sales process:

Created and implemented new value-based sales process for c-level account penetration.
Develop curriculum and train on commercial printing applications and sales processes for territory managers and major account managers in the O.C.

11. Sales Quota

Here's how major account managers use sales quota:

Repeated monthly recognition for exceeding monthly sales quota
Exceeded monthly sales quotas on a consistent basis (Forbes 500 companies grossing more than $1 million per month).

12. Sales Strategies

Here's how major account managers use sales strategies:

Spearheaded team effort to design new telecommunications programs for institutions and businesses from technical development to marketing and sales strategies.
Led cross-functional teams to craft and execute complex RFI/RFP responses and sales strategies/tactics consistently resulting in exceeding predetermined financial targets.

13. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how major account managers use customer relationships:

Negotiated contracts with businesses and interacted with clients on a daily basis to insure responsive customer support to maintain customer relationships.
Focused on personal sales targets by developing new business opportunities, troubleshooting customer problems, and enhancing existing customer relationships.

14. Business Relationships

Here's how major account managers use business relationships:

Utilized needs based selling and negotiation tactics that are collaborative in building strong, sustainable business relationships.
Managed marketing, services and business relationships to maximize and grow profitability of new and existing contracts.

15. Cross-Selling

Here's how major account managers use cross-selling:

Identified over 270 potential prospects after reviewing the companies customers from their Propane and Refined Fuels Division to create cross-selling opportunities.
Increased ACR revenues by cross-selling products and services and ensuring client retention.

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What skills help Major Account Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on major account manager resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What soft skills should all major account managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for major account managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What major account manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young major account managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a major account manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of major account manager skills to add to your resume

The most important skills for a major account manager resume and required skills for a major account manager to have include:

Digital Marketing
Customer Service
Cloud
Customer Satisfaction
Account Management
CRM
ROI
Client Relationships
RFP
Sales Process
Sales Quota
Sales Strategies
Customer Relationships
Business Relationships
Cross-Selling

Sales Presentations
Software Solutions
Enterprise Sales
Project Management
Relationship Building
Business Development
Revenue Growth
Unified Communications
Strong Negotiation
C-Level
Customer Retention
IP
Cold Calls
Saas
Healthcare

Trade Shows
Sales Revenue
Ethernet
Sales Growth
Contract Negotiations
Professional Services
VoIP
MPLS
VPN
Strategic Accounts
Professional Selling
Avaya
T-1
Depot
Sales Objectives

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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