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What does a major gifts officer do?

Updated January 8, 2025
8 min read

A major gifts officer is responsible for coordinating with organizations and sponsors for donation purposes to support an institution's cause and activities for social services. Major gifts officers identify donors by conducting in-depth research, usually those personalities who have a history of donating to organizations. They provide presentations and an objective outline to the potential sponsors, respond to their inquiries and concerns, and manage their presence during the event proper. A major gifts officer must have excellent communication and organizational skills, especially in writing reports and planning events efficiently.

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Major gifts officer responsibilities

Here are examples of responsibilities from real major gifts officer resumes:

  • Manage and monitor donor tracking system via Salesforce to ensure the integrity of organization's donor base.
  • Develop and manage cause-related marketing partnerships.
  • Support documentation activities for FDA audits & manage integration activities for acquisitions.
  • Coordinate the activities of the teachers and non teaching staff in the department.
  • Create a program to receive estate gifts, and bequests, trusts and annuities.
  • Utilize CRM system, Salesforce, to record and store critical donor/prospect data and gift information.
  • Develop appropriate daily/weekly financial goals base on various factors (past alumni involvement, current financial status).
  • Present major donors with multiple options for plan giving including annuities, life insurance, securities and bequest planning.
  • Supervise creation, production and distribution of agency's direct mail appeals and planned/manage BCS's annual anniversary fundraising event.
  • Engage donors in strategic partnerships around priority program initiatives and funding opportunities.
  • Maximize the supplier/partner relationship by working collaboratively with CRO but also by setting expectations and driving accountability.
  • Develop and implement a new governance infrastructure for an alumni association to include both national and international graduates.
  • Ensure target ROI with feasibility studies on potential acquisitions, identifying optimum projects requiring rezoning and entitlement approvals for development.
  • Execute PAC fundraising plan for congressional and political action committee clients.
  • Engage donors in strategic partnerships around priority program initiatives and funding opportunities.

Major gifts officer skills and personality traits

We calculated that 9% of Major Gifts Officers are proficient in Moves Management, Solicitation Strategies, and Donor Prospects. They’re also known for soft skills such as Leadership skills, Problem-solving skills, and Speaking skills.

We break down the percentage of Major Gifts Officers that have these skills listed on their resume here:

  • Moves Management, 9%

    Developed and implemented effective moves management strategy for increasing gifts and strengthening donor relationships including stewardship and engagement opportunities.

  • Solicitation Strategies, 8%

    Create individual cultivation and solicitation strategies for an assigned portfolio of more than two hundred leadership donor prospects.

  • Donor Prospects, 7%

    Identified, cultivated, solicited and stewarded high-level foundations and individual major donor prospects regionally and nationally.

  • Figure Gifts, 7%

    Cultivate relationships with in-person meetings, securing seven-figure gifts for the University.

  • Donor Relationships, 6%

    Cultivate and manage new donor relationships and effectively grow existing relationships.

  • Relationship Building, 6%

    Managed gifts to the hospital foundation applying fundraising techniques; data mining, relationship building, stewarding donors.

"moves management," "solicitation strategies," and "donor prospects" are among the most common skills that major gifts officers use at work. You can find even more major gifts officer responsibilities below, including:

Leadership skills. The most essential soft skill for a major gifts officer to carry out their responsibilities is leadership skills. This skill is important for the role because "public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities." Additionally, a major gifts officer resume shows how their duties depend on leadership skills: "provide leadership to fundraising and business development with individual donors and corporations. "

Problem-solving skills. Another soft skill that's essential for fulfilling major gifts officer duties is problem-solving skills. The role rewards competence in this skill because "managers sometimes must explain how the company or client is handling sensitive issues." According to a major gifts officer resume, here's how major gifts officers can utilize problem-solving skills in their job responsibilities: "led the search and select of new product lifecycle management solution - including software as well as implementation partner selection. "

Speaking skills. Another skill that relates to the job responsibilities of major gifts officers is speaking skills. This skill is critical to many everyday major gifts officer duties, as "public relations and fundraising managers regularly speak on behalf of their organization." This example from a resume shows how this skill is used: "planed, attended, and spoke at usafa alumni events in major us cities. "

Writing skills. A big part of what major gifts officers do relies on "writing skills." You can see how essential it is to major gifts officer responsibilities because "managers must be able to write well-organized and clear press releases and speeches." Here's an example of how this skill is used from a resume that represents typical major gifts officer tasks: "provided grant writing support for a $3m emergency department expansion capital campaign. "

Communication skills. Another crucial skill for a major gifts officer to carry out their responsibilities is "communication skills." A big part of what major gifts officers relies on this skill, since "managers deal with the public regularly; therefore, they must be friendly enough to build a rapport with, and receive cooperation from, their media contacts and donors." How this skill relates to major gifts officer duties can be seen in an example from a major gifts officer resume snippet: "implement, recruit, oversee and manage dean's arts & communication advisory board. "

Organizational skills. While "organizational skills" is last on this skills list, don't underestimate its importance to major gifts officer responsibilities. Much of what a major gifts officer does relies on this skill, seeing as "public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills." Here is a resume example of how this skill is used in the everyday duties of major gifts officers: "managed multiple simultaneous fundraising initiatives while exceeding organizational goals for donor development, event planning, and donor acknowledgements. "

Most common major gifts officer skills

The three companies that hire the most major gifts officers are:

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Compare different major gifts officers

Major gifts officer vs. Development director

A development director is an individual who is responsible for securing funds and sponsors for non-profit organizations. Development directors must actively seek new business partners and develop relationships with volunteers and donors. They meet with members of the development team to help advertise and promote brand awareness and funding. Development directors must possess skills and experience in managing human resources, marketing, and budgeting functions. They must also obtain a bachelor's degree in business management, public relations, or related field.

We looked at the average major gifts officer salary and compared it with the wages of a development director. Generally speaking, development directors are paid $22,835 higher than major gifts officers per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both major gifts officer and development director positions are skilled in donor database, capital campaign, and financial support.

There are some key differences in the responsibilities of each position. For example, major gifts officer responsibilities require skills like "moves management," "solicitation strategies," "donor prospects," and "figure gifts." Meanwhile a typical development director has skills in areas such as "digital marketing," "oversight," "patients," and "lead generation." This difference in skills reveals the differences in what each career does.

Development directors tend to reach similar levels of education than major gifts officers. In fact, development directors are 1.6% more likely to graduate with a Master's Degree and 0.7% more likely to have a Doctoral Degree.

Major gifts officer vs. Community relations director

A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

On average, community relations directors earn a $12,579 higher salary than major gifts officers a year.Only some things about these jobs are the same. Take their skills, for example. Major gifts officers and community relations directors both require similar skills like "strategic plan," "event planning," and "fundraising campaigns" to carry out their responsibilities.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that major gifts officer responsibilities requires skills like "moves management," "solicitation strategies," "donor prospects," and "figure gifts." But a community relations director might use other skills in their typical duties, such as, "community relations," "community events," "memory care," and "press releases."

On average, community relations directors earn a higher salary than major gifts officers. Some industries support higher salaries in each profession. Interestingly enough, community relations directors earn the most pay in the manufacturing industry with an average salary of $87,495. Whereas major gifts officers have higher pay in the non profits industry, with an average salary of $86,538.In general, community relations directors achieve similar levels of education than major gifts officers. They're 3.7% less likely to obtain a Master's Degree while being 0.7% less likely to earn a Doctoral Degree.

Major gifts officer vs. Public relations director

A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.

On average, public relations directors earn higher salaries than major gifts officers, with a $10,483 difference per year.By looking over several major gifts officers and public relations directors resumes, we found that both roles require similar skills in their day-to-day duties, such as "strategic plan," "event planning," and "business development." But beyond that, the careers look very different.

The required skills of the two careers differ considerably. For example, major gifts officers are more likely to have skills like "moves management," "solicitation strategies," "donor prospects," and "figure gifts." But a public relations director is more likely to have skills like "press releases," "web content," "pr campaigns," and "facebook."

Public relations directors make a very good living in the internet industry with an average annual salary of $114,632. On the other hand, major gifts officers are paid the highest salary in the non profits industry, with average annual pay of $86,538.public relations directors typically earn lower educational levels compared to major gifts officers. Specifically, they're 6.9% less likely to graduate with a Master's Degree, and 1.2% less likely to earn a Doctoral Degree.

Major gifts officer vs. Communications director

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

Communications directors tend to earn a higher pay than major gifts officers by an average of $23,491 per year.While their salaries may vary, major gifts officers and communications directors both use similar skills to perform their duties. Resumes from both professions include skills like "event planning," "fundraising campaigns," and "business development. "

Even though a few skill sets overlap between major gifts officers and communications directors, there are some differences that are important to note. For one, a major gifts officer might have more use for skills like "moves management," "solicitation strategies," "donor prospects," and "figure gifts." Meanwhile, some responsibilities of communications directors require skills like "web content," "press releases," "customer service," and "external communications. "

In general, communications directors earn the most working in the health care industry, with an average salary of $109,135. The highest-paying industry for a major gifts officer is the non profits industry.The average resume of communications directors showed that they earn similar levels of education compared to major gifts officers. So much so that theyacirc;euro;trade;re 2.3% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.7%.

Types of major gifts officer

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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