Management consultant vs marketing consultant

The differences between management consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a management consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a management consultant has an average salary of $99,360, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a management consultant include healthcare, project management and portfolio. The most important skills for a marketing consultant are customer service, web content, and media sales.

Management consultant vs marketing consultant overview

	Management Consultant	Marketing Consultant
Yearly salary	$99,360	$70,593
Hourly rate	$47.77	$33.94
Growth rate	11%	19%
Number of jobs	153,045	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 75%
Average age	44	37
Years of experience	4	6

What does a management consultant do?

A management consultant's responsibility focuses on conducting an in-depth analysis of a company or business, including its target market. Through their findings, they can devise strategies that will help the business grow and attain a significant profit. There are also instances when a management consultant must solve particular issues that will require them to investigate the problem, assess damages, identify risks, and recommend the best solutions to take. Furthermore, a management consultant must adhere to the company's vision, mission, and policies at all times.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Management consultant vs marketing consultant salary

Management consultants and marketing consultants have different pay scales, as shown below.

	Management Consultant	Marketing Consultant
Average salary	$99,360	$70,593
Salary range	Between $72,000 And $136,000	Between $44,000 And $112,000
Highest paying City	Jersey City, NJ	Wilmington, DE
Highest paying state	New Jersey	Delaware
Best paying company	Apple	Meta
Best paying industry	Technology	Technology

Differences between management consultant and marketing consultant education

There are a few differences between a management consultant and a marketing consultant in terms of educational background:

	Management Consultant	Marketing Consultant
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	Northwestern University	University of Georgia

Management consultant vs marketing consultant demographics

Here are the differences between management consultants' and marketing consultants' demographics:

	Management Consultant	Marketing Consultant
Average age	44	37
Gender ratio	Male, 65.9% Female, 34.1%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 8.1% Unknown, 4.5% Hispanic or Latino, 8.9% Asian, 13.6% White, 64.8% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	12%	10%

Differences between management consultant and marketing consultant duties and responsibilities

Management consultant example responsibilities.

Streamline and program manage operations for end-to-end creation of all assets using Smartsheet.
Lead daily agile scrum meetings towards the end of the development phase of the project.
Monitor and control project schedule for SaaS product to achieve project deliveries in at least 95th percentile.
Lead teams in implementation of value map streaming, ISO 9000 and waste reduction in manufacturing process.
Manage functional design team activities using baseline scope document information and develop process standards in line with SDLC methodologies.
Develop light-weight (fast) proprietary cloud-base licensing engine and UI to manage and track end user subscription licenses.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Management consultant vs marketing consultant skills

Common management consultant skills

Healthcare, 9%
Project Management, 7%
Portfolio, 6%
Business Process, 5%
Business Strategy, 5%
Business Development, 4%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Management Consultant
Management Consultant vs Marketing Consultant

Updated January 8, 2025

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