How To Become A Manager, Channel Marketing: What It Is and Career Path

What is a manager, channel marketing and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Tobias Sellier,

Sachin Tuli

Some companies market to customers directly, but others employ channel marketing managers to identify sales pathways and optimize marketing across those channels. Tracking the path goods take from producer to consumer can get complicated. That's where the channel marketing manager comes into play. These professionals work with organizations to find and identify profitable sales streams, and make sure sellers have everything they need to market products effectively to the end consumer.

Their main responsibilities and duties include evaluating and improving existing channel marketing strategies, developing new channel marketing strategies, targeting specific channels to promote products and services, analyzing market data, and overseeing the marketing team and documenting process. The typical educational requirements include a bachelor's degree in marketing, advertising, business, or a related field along with a minimum of two years of work experience in channel marketing. Skills include proficiency in relevant software, analytical, leadership, and strategic thinking.

The average hourly salary for a traditional workweek is $51.04. However, you may be required to work flexible hours sometimes. The average annual salary equates to $106,167. The career is projected to grow further in the future and create more job opportunities across the United States.

What general advice would you give to a manager, channel marketing?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreManager, Channel MarketingUS Average

Salary

7.4

Avg. Salary $94,675

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 51.00%

male 49.00%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a manager, channel marketing

Explore manager, channel marketing education requirements

Most common manager, channel marketing degrees

Bachelor's

79.1 %

Master's

15.5 %

Associate

3.4 %

Start to develop specific manager, channel marketing skills

Skills	Percentages
Channel Marketing	21.48%
Digital Marketing	13.30%
Marketing Campaigns	4.53%
Project Management	4.33%
B Testing	3.56%

Complete relevant manager, channel marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New managers, channel marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a manager, channel marketing based on U.S. Bureau of Labor Statistics data and data from real manager, channel marketing resumes.

Research manager, channel marketing duties and responsibilities

Manage website development, maintenance, SEO, ecommerce, and analytics activities.
Work with OEM partner (IBM) to enable and grow infrastructure products resale and manage services business.
Manage customer and market data in CRM/www.salesforce.com; also streamline reporting.
Design and manage marketing initiatives and activities including company- sponsor events around a reseller, product, or customer territory.

Prepare your manager, channel marketing resume

When your background is strong enough, you can start writing your manager, channel marketing resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a manager, channel marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable manager, channel marketing resume templates

Build a professional manager, channel marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your manager, channel marketing resume.