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Become A Manager, Channel Marketing

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Working As A Manager, Channel Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $107,000

    Average Salary

What Does A Manager, Channel Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager, Channel Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Manager, Channel Marketing Career Paths

Manager, Channel Marketing
Marketing Director Director Of Sales
Director Of Retail Sales
10 Yearsyrs
Marketing Director
Director, Strategic Marketing
10 Yearsyrs
Senior Manager Of Marketing Marketing Director
Director Of Consumer Marketing
10 Yearsyrs
Senior Manager Of Marketing Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Senior Manager Of Marketing Business Development Director
Marketing And Business Development Director
9 Yearsyrs
Senior Channel Manager
10 Yearsyrs
Business Development Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Business Development Manager Regional Sales Director
Channel Sales Director
10 Yearsyrs
Business Development Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Partner Marketing Manager
7 Yearsyrs
Senior Product Marketing Manager
Senior Marketing Program Manager
9 Yearsyrs
Program Manager Product Manager
Group Product Manager
7 Yearsyrs
Program Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Territory Sales Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Territory Sales Manager Key Account Manager
Trade Marketing Manager
6 Yearsyrs
Marketing Manager, Global Marketing Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Account Manager
Retail Marketing Manager
7 Yearsyrs
Marketing Account Manager Marketing Program Manager
Group Marketing Manager
8 Yearsyrs
Marketing Account Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Marketing Services Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
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Do you work as a Manager, Channel Marketing?

Help others decide if this is a good career for them

Average Length of Employment
Channel Manager 2.8 years
Marketing Lead 2.4 years
Top Careers Before Manager, Channel Marketing
Manager 2.9%
Top Careers After Manager, Channel Marketing
Consultant 3.0%
Director 2.7%

Do you work as a Manager, Channel Marketing?

Average Yearly Salary
$107,000
View Detailed Salary Report
$77,000
Min 10%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$151,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
San Francisco, CA
Highest Paying State
Alaska
Avg Experience Level
2.7 years
How much does a Manager, Channel Marketing make at top companies?
The national average salary for a Manager, Channel Marketing in the United States is $107,951 per year or $52 per hour. Those in the bottom 10 percent make under $77,000 a year, and the top 10 percent make over $151,000.

Real Manager, Channel Marketing Salaries

Job Title Company Location Start Date Salary
Channel Marketing Manager Aruba Networks, Inc. Sunnyvale, CA Dec 05, 2013 $145,139 -
$161,199
Channel Marketing Manager Aruba Networks, Inc. Sunnyvale, CA Oct 17, 2012 $134,285 -
$175,000
Manager, Channel Marketing 1 Stubhub, Inc. San Francisco, CA Oct 06, 2016 $127,000
Channel Marketing Manager Aruba Networks, Inc. Sunnyvale, CA Sep 27, 2010 $125,798 -
$171,250
Channel Marketing Manager Cypress Semiconductor Corporation San Jose, CA Apr 20, 2015 $124,659 -
$134,476
Channel Marketing Manager Cypress Semiconductor Corporation San Jose, CA Aug 13, 2015 $124,120
Channel and Ecosystem Marketing Manager Microsoft Corporation Redmond, WA Feb 29, 2016 $122,500
Channel Marketing Manager Zulily, Inc. Seattle, WA Mar 16, 2015 $115,000
SR. Manager of Channel Marketing and Strategy National Electronics Warranty Corporation Sterling, VA Apr 04, 2013 $115,000
Channel Marketing Manager, Partner Microsoft Corporation Redmond, WA May 07, 2016 $114,000 -
$134,000
Channel Marketing Manager Intel America's New York, NY Jul 01, 2015 $113,377 -
$187,956
Channel Marketing Manager Kyocera Communications, Inc. San Diego, CA Sep 01, 2013 $111,043 -
$115,000
Marketing Manager, Channel Marketing Resmed Corp. San Diego, CA Mar 20, 2015 $110,305
Marketing Manager, Channel Marketing Resmed Corp. San Diego, CA Mar 20, 2013 $105,000
Channel Marketing Manager Microsoft Corporation Redmond, WA Apr 01, 2011 $103,147
Channel Marketing Manager Paypal, Inc. San Jose, CA Mar 01, 2010 $100,006
Marketing Manager-Asian Channel Vitasoy USA, Inc. Ayer, MA Oct 01, 2015 $100,000
Channel Marketing Manager Ricoh Americas Corporation Atlanta, GA Oct 01, 2010 $95,494
Channel Marketing Manager Paypal, Inc. San Jose, CA Feb 28, 2010 $95,000
Channel Marketing Manager, Partner OEM Microsoft Corporation Redmond, WA Jan 20, 2016 $92,290 -
$112,290
Enterprise Channels Marketing Digital Analytics MA Glaxosmithkline LLC Philadelphia, PA May 21, 2012 $91,850 -
$188,300
Manager Channel Marketing Citrix Systems, Inc. Fort Lauderdale, FL Nov 03, 2010 $91,000 -
$110,000
Worldwide Channel Marketing Manager Citrix Systems, Inc. Fort Lauderdale, FL Sep 20, 2012 $90,000 -
$110,000
Marketing Channel Manager Ascensus Dreher, PA Oct 01, 2014 $85,114 -
$85,300
Channel Marketing Manager Intuit Inc. Menlo Park, CA Aug 03, 2015 $85,000
Channel Marketing Manager Intuit Inc. Tucson, AZ May 26, 2014 $84,613
Channel Marketing Manager Seek Thermal Inc. Santa Barbara, CA Aug 09, 2016 $84,302

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Top Skills for A Manager, Channel Marketing

  1. Strategic Partnerships
  2. Email
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Maintain strategic partnerships across product and pricing teams to develop offers and promotions that address competitive needs.
  • Managed Global Communications including newsletters, email communications, events and demand generation for all NetApp Service Partners.
  • Established cross-functional innovation / new product development teams adopted by multiple divisions.
  • Provide strategic analysis to support key projects to increase revenue growth and improve sales productivity/efficiency.
  • Communicate new partner program guidelines, communicate needed certifications and to help develop new resellers.

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Top 10 Best States for Managers, Channel Marketing

  1. New York
  2. Colorado
  3. New Jersey
  4. California
  5. Rhode Island
  6. Virginia
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Arkansas
  • (2,654 jobs)
  • (877 jobs)
  • (1,145 jobs)
  • (7,339 jobs)
  • (158 jobs)
  • (1,008 jobs)
  • (1,492 jobs)
  • (88 jobs)
  • (281 jobs)
  • (133 jobs)

Manager, Channel Marketing Demographics

Gender

Female

47.4%

Male

45.3%

Unknown

7.2%
Ethnicity

White

60.7%

Hispanic or Latino

15.0%

Black or African American

10.3%

Asian

10.2%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

32.4%

Portuguese

16.7%

French

10.8%

Mandarin

7.8%

Chinese

5.9%

German

4.9%

Russian

2.9%

Polish

2.9%

Vietnamese

2.0%

Cantonese

2.0%

Dutch

2.0%

Italian

2.0%

Comanche

1.0%

Venda

1.0%

Czech

1.0%

Greek

1.0%

Japanese

1.0%

Danish

1.0%

Afrikaans

1.0%

Swahili

1.0%
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Manager, Channel Marketing Education

Schools

University of Phoenix

14.8%

San Jose State University

7.4%

New York University

5.2%

University of Michigan - Ann Arbor

5.2%

Michigan State University

4.8%

Northwestern University

4.8%

University of Texas at Austin

4.8%

University of Washington

4.8%

Northeastern University

4.8%

Brigham Young University

4.3%

University of California - Berkeley

4.3%

San Francisco State University

4.3%

University of Colorado at Boulder

4.3%

University of Southern California

3.9%

University of Florida

3.9%

University of Georgia

3.9%

University of North Carolina at Chapel Hill

3.9%

Syracuse University

3.5%

University of San Francisco

3.5%

University of Iowa

3.5%
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Majors

Business

31.1%

Marketing

29.1%

Communication

6.5%

Management

5.9%

Finance

4.7%

Psychology

2.4%

Advertising

2.3%

English

2.2%

Economics

2.0%

Journalism

1.7%

Public Relations

1.7%

International Business

1.5%

Political Science

1.4%

Graphic Design

1.4%

Fine Arts

1.1%

Education

1.1%

History

1.1%

Electrical Engineering

1.0%

Liberal Arts

0.9%

Project Management

0.9%
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Degrees

Bachelors

51.9%

Masters

35.7%

Other

6.7%

Certificate

3.4%

Associate

1.1%

Diploma

0.6%

Doctorate

0.5%

License

0.1%
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