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Become A Manager, Channel Marketing

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Working As A Manager, Channel Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $104,710

    Average Salary

What Does A Manager, Channel Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Manager, Channel Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Manager, Channel Marketing Videos

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

A Day In The Life: Communication Channel Manager

Chris, National Trade Marketing Manager -- L'Oreal Sales

Manager, Channel Marketing Jobs

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Average Length of Employment
Channel Manager 2.8 years
Top Careers Before Manager, Channel Marketing
Manager 2.9%
Top Careers After Manager, Channel Marketing
Consultant 2.6%

Do you work as a Manager, Channel Marketing?

Manager, Channel Marketing Demographics

Gender

Female

49.7%

Male

48.3%

Unknown

2.0%
Ethnicity

White

60.7%

Hispanic or Latino

15.4%

Black or African American

10.1%

Asian

10.1%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

29.1%

Portuguese

17.7%

French

13.9%

Mandarin

7.6%

German

6.3%

Chinese

5.1%

Vietnamese

2.5%

Russian

2.5%

Polish

2.5%

Italian

2.5%

Comanche

1.3%

Czech

1.3%

Greek

1.3%

Cantonese

1.3%

Danish

1.3%

Dutch

1.3%

Afrikaans

1.3%

Swahili

1.3%
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Manager, Channel Marketing Education

Schools

University of Phoenix

13.0%

San Jose State University

6.2%

Northeastern University

6.2%

Northwestern University

5.6%

University of Georgia

5.6%

Brigham Young University

4.9%

Southern New Hampshire University

4.9%

Syracuse University

4.3%

University of San Francisco

4.3%

University of California - Berkeley

4.3%

Michigan State University

4.3%

San Francisco State University

4.3%

University of Southern California

4.3%

University of Iowa

4.3%

Pepperdine University

4.3%

University of Florida

4.3%

Florida International University

3.7%

New York University

3.7%

University of Washington

3.7%

University of Colorado at Boulder

3.7%
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Majors

Marketing

30.0%

Business

29.3%

Management

6.9%

Communication

5.8%

Finance

4.1%

Advertising

2.7%

English

2.5%

Economics

2.1%

Journalism

2.0%

Psychology

2.0%

Public Relations

1.7%

International Business

1.6%

Electrical Engineering

1.3%

Political Science

1.3%

Graphic Design

1.3%

History

1.2%

Computer Information Systems

1.2%

Project Management

1.1%

Liberal Arts

0.9%

Agricultural Public Services

0.8%
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Degrees

Bachelors

51.4%

Masters

35.3%

Other

7.4%

Certificate

3.9%

Associate

1.0%

Doctorate

0.6%

License

0.2%

Diploma

0.2%
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Manager, Channel Marketing Videos

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

A Day In The Life: Communication Channel Manager

Chris, National Trade Marketing Manager -- L'Oreal Sales

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Real Manager, Channel Marketing Salaries

Job Title Company Location Start Date Salary
Channel Marketing Manager Aruba Networks, Inc. Sunnyvale, CA Dec 05, 2013 $145,139 -
$161,199
Channel Marketing Manager Aruba Networks, Inc. Sunnyvale, CA Oct 17, 2012 $134,285 -
$175,000
Manager, Channel Marketing 1 Stubhub, Inc. San Francisco, CA Oct 06, 2016 $127,000
Channel Marketing Manager Aruba Networks, Inc. Sunnyvale, CA Sep 27, 2010 $125,798 -
$171,250
Channel Marketing Manager Cypress Semiconductor Corporation San Jose, CA Apr 20, 2015 $124,659 -
$134,476
Channel Marketing Manager Cypress Semiconductor Corporation San Jose, CA Aug 13, 2015 $124,120
Channel and Ecosystem Marketing Manager Microsoft Corporation Redmond, WA Feb 29, 2016 $122,500
Channel Marketing Manager Zulily, Inc. Seattle, WA Mar 16, 2015 $115,000
SR. Manager of Channel Marketing and Strategy National Electronics Warranty Corporation Sterling, VA Apr 04, 2013 $115,000
Channel Marketing Manager, Partner Microsoft Corporation Redmond, WA May 07, 2016 $114,000 -
$134,000
Channel Marketing Manager Intel America's New York, NY Jul 01, 2015 $113,377 -
$187,956
Channel Marketing Manager Kyocera Communications, Inc. San Diego, CA Sep 01, 2013 $111,043 -
$115,000
Marketing Manager, Channel Marketing Resmed Corp. San Diego, CA Mar 20, 2015 $110,305
Marketing Manager, Channel Marketing Resmed Corp. San Diego, CA Mar 20, 2013 $105,000
Channel Marketing Manager Microsoft Corporation Redmond, WA Apr 01, 2011 $103,147
Channel Marketing Manager Paypal, Inc. San Jose, CA Mar 01, 2010 $100,006
Marketing Manager-Asian Channel Vitasoy USA, Inc. Ayer, MA Oct 01, 2015 $100,000
Channel Marketing Manager Ricoh Americas Corporation Atlanta, GA Oct 01, 2010 $95,494
Channel Marketing Manager Paypal, Inc. San Jose, CA Feb 28, 2010 $95,000
Channel Marketing Manager, Partner OEM Microsoft Corporation Redmond, WA Jan 20, 2016 $92,290 -
$112,290
Enterprise Channels Marketing Digital Analytics MA Glaxosmithkline LLC Philadelphia, PA May 21, 2012 $91,850 -
$188,300
Manager Channel Marketing Citrix Systems, Inc. Fort Lauderdale, FL Nov 03, 2010 $91,000 -
$110,000
Worldwide Channel Marketing Manager Citrix Systems, Inc. Fort Lauderdale, FL Sep 20, 2012 $90,000 -
$110,000
Marketing Channel Manager Ascensus Dreher, PA Oct 01, 2014 $85,114 -
$85,300
Channel Marketing Manager Intuit Inc. Menlo Park, CA Aug 03, 2015 $85,000
Channel Marketing Manager Intuit Inc. Tucson, AZ May 26, 2014 $84,613
Channel Marketing Manager Seek Thermal Inc. Santa Barbara, CA Aug 09, 2016 $84,302

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Top Skills for A Manager, Channel Marketing

  1. Product Launches
  2. Email
  3. Channel Partners
You can check out examples of real life uses of top skills on resumes here:
  • Managed merchandising and branding for 8 new product launches resulting in $18.8M in incremental new product sales since 2006.
  • Created marketing collateral and emails to support marketing efforts.
  • Developed annual marketing and co-marketing strategies and budgets for all National and Regional Channel Partners.
  • Provide strategic analysis to support key projects to increase revenue growth and improve sales productivity/efficiency.
  • Originated relationships with 14 new international resellers for new product release.

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Top 10 Best States for Managers, Channel Marketing

  1. New York
  2. Colorado
  3. New Jersey
  4. California
  5. Rhode Island
  6. Virginia
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Arkansas
  • (2,654 jobs)
  • (877 jobs)
  • (1,145 jobs)
  • (7,339 jobs)
  • (158 jobs)
  • (1,008 jobs)
  • (1,492 jobs)
  • (88 jobs)
  • (281 jobs)
  • (133 jobs)

Top Manager, Channel Marketing Employers

Jobs From Top Manager, Channel Marketing Employers

Manager, Channel Marketing Videos

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

A Day In The Life: Communication Channel Manager

Chris, National Trade Marketing Manager -- L'Oreal Sales

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