Manager, channel marketing job description

Job Purpose

The Manager, Product & Channel Marketing is a leadership role within Distribution Marketing Team focused on the development and distribution of strategic sales ideas, collateral, and content through partnership with key members driving organizational initiatives and the sales distribution force. This position will manage marketing collateral through the approval process and provide training and best practices to wholesalers and other marketing clients.

Essential Responsibilities

Responsible for understanding the competitive environment and industry landscape including non-annuity products in the advisory space.Partners with the Advisory Integration Group to market Fintech programs and new technology enhancements.Manages development of marketing collateral and email campaigns.Collaborates within Strategic Relationships team to deliver product focused campaigns.Partners across JNLD on specific prospecting challenges and unique territory needs.Partners with Sales Desk Leadership on specific areas of Marketing support, development of new collateral and training needs.Develops new marketing ideas and strategies based on Leader's Council requests.Partners with the Digital Marketing team to streamline messaging consistently to targeted channels and advisors.Partners with Market Research to further define and segment advisory space for better targeting, lead gen, reporting, etc.Works with key members of the Marketing leadership team to leverage marketing automation, define success and measure ROI.Shares responsibility of Aprimo queue and sponsor review of materials.Shares responsibility of the Marketing Strategy Inbox to answer questions and serve as a resource to the sales teams.Attends team meetings, plug ins, sales desk trainings and marketing fairs at the Nashville office.Serves as a resource for the sales force for questions on marketing materials.

Other Duties

Presentations and public speaking as needed.Performs other duties and/or projects as assigned.

Knowledge, Skills and Abilities

In-depth understanding of the financial services industry.Creativity and vision for taking abstract concepts and developing into tangible materials.Must be a self-starter with creative ability.Vision for future marketing opportunities with the ability to address them proactively.Excellent written and verbal communication skills.Strong public speaking and presentation skills.Possess strong organizational and time management skills with the ability to manage multiple projects simultaneously.Proven ability to pay attention to detail.Strong ability to problem solve and find resolutions.Excellent customer service skills with ability to develop strong relationships.Ability to work a demanding schedule to see projects through to completion.Knowledge of the Microsoft Office Products (Outlook, Word, Excel and PowerPoint).

Qualifications
Bachelor's Degree or equivalent education and experience required.5+ years prior Financial Services marketing experience, with strong financial industry and annuity knowledge required.Experience working with financial advisors in any capacity preferred.Series 6 registration required (Series 7 a plus) .Series 63 State Life Insurance licenses preferred.Additional financial industry designations preferred.

We don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

Motorola Solutions is there for our customers when everything is on the line. In extreme moments - when a hurricane lands or when a fire breaks out. And in everyday moments - when a package arrives just in time for the holiday or when a child doesn't miss the school bus home.

We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.

The International Channel Marketing Team is responsible for developing and executing all marketing programs across Latin America and the Caribbean, Europe and Middle East, and Asia Pacific to drive demand generation and sales enablement. The team oversees all regional channel marketing strategies, development programs, and campaigns, including digital & content generation, thought leadership initiatives, account-based marketing actions, channel enablement, customer experiences & events, marketing analytics, and channel partner programs.
Job Description
You will lead a team of marketing professionals focusing on Field Marketing for our Channel/Enterprise business in Latin America & Caribbean. This is a high-visibility role that works closely with the Latin America & Caribbean Channel sales leaders to create a marketing strategy and plan to support and grow the business. This position will:
Lead the team that implements all marketing activities in the region, being responsible for the development and implementation of the channel marketing plan in the Region, in line with the sales team's priorities, including channel sell-through and sell-out programs, demand generation for channel marketers, and brand building programs;Strategically build the Demand Generation plan for LACR, including account-based marketing (ABM), lead generation campaigns, engagement programs, and marketing automation programs;Develop a strategy for participation in industry events and trade shows, e.g., identify the highest impact venues and optimal format. Ensure participation that drives significant lead generation and maximizes ROI;Develop and track Return of Marketing Investment KPIs for Field Marketing activities.Oversee the development of all channel communications (newsletters, announcements, etc.);Manage COOP Funds program, including guidelines, tool usage and obtaining high-level utilization rates, and aligning the usage with MSI strategy;Manage Motorola's co-branding marketing tool, creating and adapting new content;Manage Partner Central, the channel portal for LACR (content and administration) Lead partner engagement and enablement activities/programs such as rewards programs, webinars, events, and tool adoption across the region;Create and deploy channel marketing programs to accelerate channel sales and boost channel loyalty to MSI;Monitor competitive activities and trends within the channel and Create programs to either counteract or exploit them;Lead regional channel convention for MSI channel partners coordinating with multiple teams, alliances, and vendors;Participate in regional events, presenting marketing initiatives for the channel;Manage, along with the Channel Operations team, the channel partners database to ensure it is effectively segmented and updated (Salesforce);Manage and distribute the Field Marketing budget according to the plan;Utilize demand generation tools, resources, and agencies for campaigns and programs and reporting purposes;Create integrated programs and demand generation campaigns in alignment with new product launches, co-marketing campaigns, existing product upsell and cross-sells, and new market development;Adapt regional content for local use (as needed);Develop and deploy incentive campaigns ;Develop customer case studies to promote portfolio benefits to customers;Support local distributors and partners with marketing programs and initiatives that grow sales and provide positive ROI;Advise other Marketing team members (i.e., Customer Insights, Product Launch, Digital Campaigns Marketing, and Lead Management) on trends in territory/Region and support w/amplification of regional campaigns locally, and major product launches in the Region;Study and understand legal/regulatory, economic, and any other environmental factor(s) affecting customers in the territory and/or influencing their purchasing decisions;Aggregate and communicate field marketing activities and status to the International Marketing Director;Elevate most important/relevant info to be communicated to senior leadership;Look for commonalities in field marketing processes, activities, etc. to leverage best practices across territories and regions.
Basic Requirements
Seasoned, experienced, data-driven, Marketing Leader with ten years of B2B field marketing experience, preferably in the technology industry;Experience leading teams of marketing professionals, and skilled in collaborating with senior executives, customers, and sales teams to align on goals and work through business challenges;Must be self-starting and self-driven and demonstrate outcome creation skills;Business and marketing plan development skills, including the definition of objectives, tactics, time schedules, budgets, responsibilities, and measurements;Able to foster relationships with key Motorola leaders and associates as well as key external groups are essential, especially partnering with an enterprise sales team;Strong communication and presentation skills (written and oral);A Marketing Degree or related field is required. A postgraduate degree, or master's is a plus;Language skills: English Fluent; Spanish Fluent or Native; Portuguese is a plus.
Travel Requirements
Under 10%
Relocation Provided
None
Position Type
Experienced

Referral Payment Plan
Yes

Working at Atlassian

Atlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it's necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Atlassian is a global software company helping teams around the world unleash their potential. We build tools that help teams collaborate, build, and create together. Our global ecosystem of Solution Partners is a vital part of our growing business.

The Channel Marketing team at Atlassian helps our partners grow their business with full-funnel content and programs targeted at relevant personas. On the team, we're seeking a Channel Marketing Manager for ITSM Solutions. You will lead the strategy, integration & execution of campaigns and programs among select channel partners (VARs or Solution Providers) in the IT Service Management space. You will be the key interface between Product Marketing, Channel Programs, Channel Sales & Business Development and Agency teams.
About you:You must have experience working in Channel, with a strong grasp of the services delivery model. You have knowledge in marketing business solutions like SAAS, technologies, IT or marketing services to different verticals.Have a deep understanding of ITSM & ITIL practices.You have managed Creative Agencies, and have a basic understanding of CRM systems and lead management.Demonstrated ownership of marketing campaigns and solutions, budgets and costs.You are an excellent communicator, facilitator and fastidious project manager.You have strategic expertise in running high impact programs; with the ability to pivot quickly.You enjoy working in a fast-paced, results-driven environment. You're comfortable being scrappy and figuring out how to get things done.And you thrive in a cross-functional environment, rapidly earning trust and credibility with stakeholders.
In this role, you'll get to:Own the channel marketing GTM for ITSM with a goal to drive increased and more effective leads for partners. This includes managing the strategy and tactical implementation of digital marketing initiatives, awareness and administration for ITSM in Channel.Assist in marketing programs that drive demand for ITSM in Channel for both existing customers and new prospects. You will work directly with agencies and stakeholders to execute program plans, and report back on developments and recommendations to iterate as needed for maximum impact with Partners.Ownership and development of marketing content (including playbooks) for partners. Collaborate effectively with product marketing teams and creative agencies to produce collateral that can be modified and customized by partners, such as: emails, landing pages, banner ads, social campaigns, customer presentation decks, white papers, eBooks, web plugins, campaign descriptions and onboarding material. This also includes content strategies and plays for upsell, cross-sell motions for ITSM.You will identify gaps in marketing opportunities for Partners, evaluate and pilot programs, make recommendations and sell-through ideas to create cross-functional alignment. To bring cross-functional leadership between departments and collaborate and align with the Channel, ITSM Product Marketing and Sales Enablement teams to share priorities, roadmap, and key learnings.Ensure all partner communication channels are up to date with the latest and greatest offerings from the Channel Marketing team. Communicate the value of the content and programs; proactively share channel marketing campaigns, and calls to action with appropriate teams via internal communication channels.Work with our regional Marketing Agencies in developing the ITSM campaign strategy for LATAM, APAC and EMEA.
On the first day, we'll expect you to have:5-8 years of experience in scaling B2B marketing activities for sales/partners/resellers (channel).Experience in marketing to highly technical and business audiences; including ability to message and position for each stage of buyer's journey.Fluency with a range of marketing tactics, including lead generation, social marketing, email marketing, landing page optimization, etc.Excellent written and verbal communication, teamwork, and organizational skills.Creative and copy judgment, with a keen eye for detail; advanced presentation skills.Ability to work across timezones in EMEA, AMER and occasionally APACBonus if you are familiar with channel marketing automation like Zift Solutions, LeadRocket (CallidiusCloud), StructuredWeb, HubSpot.

Our perks & benefits

To support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.

About Atlassian

The world's best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

To learn more about our culture and hiring process, explore our Candidate Resource Hub.