Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between managers, channel marketing and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager, channel marketing and an assistant marketing manager. Additionally, a manager, channel marketing has an average salary of $94,675, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a manager, channel marketing include channel marketing, digital marketing and marketing campaigns. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Manager, Channel Marketing | Assistant Marketing Manager | |
| Yearly salary | $94,675 | $94,094 |
| Hourly rate | $45.52 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,726 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A channel marketing manager is responsible for monitoring an organization's marketing campaigns and promotional activities to specific channel platforms and ensure that the deliverables meet the interests of the target audience. Channel marketing managers work with the whole marketing team to improve pitches and develop marketing materials for brand awareness. They analyze the recent industry trends to identify business opportunities and generate revenue resources to support the company's long-term objectives and profitability goals. A channel marketing manager handles the budget of the department, allocating adequate assets to the team for marketing operations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Managers, channel marketing and assistant marketing managers have different pay scales, as shown below.
| Manager, Channel Marketing | Assistant Marketing Manager | |
| Average salary | $94,675 | $94,094 |
| Salary range | Between $69,000 And $128,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | California | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Finance | Finance |
There are a few differences between a manager, channel marketing and an assistant marketing manager in terms of educational background:
| Manager, Channel Marketing | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers, channel marketing' and assistant marketing managers' demographics:
| Manager, Channel Marketing | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.0% Female, 51.0% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |